I know you too are asking, “How do I increase organic Twitter engagement for my business? Or more so, why is it important to Grow your Twitter Presence? And there are so many answers you’ll get online in regards to those questions. But, not all of them are as elaborate and to the point, as you’d have thought.
That’s why in this guide, I will give you all the necessary tools to grow your Twitter profile organically. Not forgetting, the social media frenzy in the world is getting hotter these days. Such networking will enable each member of the group of like minds to achieve the desired goals faster and strive at a quicker pace.
Twitter presence can give you a voice and an opportunity to carve a preferred identity for yourself. Social media makes it easy for people to know you and helps you to build great relationships that can be of use in your personal life and career-wise.
What Is Twitter and Why Should You Use It?
If you didn’t know, Twitter is a ‘microblogging’ system that allows you to send and receive short posts called tweets. Tweets can be up to 140 characters long and can include links to relevant websites and resources. The algorithm of Twitter is for users to follow other users.
Let’s say you follow someone, you can see their tweets in your Twitter ‘timeline’. In most cases, you can choose to follow people and organizations with similar academic and personal interests to you. And on the Twitter streets, you can create your own tweets or you can retweet information that has been tweeted by others.
Retweeting means that information can be shared quickly and efficiently with a large number of people. Uniquely, with time, Twitter has become increasingly popular with academics as well as students, policymakers, politicians, and the general public.
At first, many users struggled to understand what Twitter is and how they could use it. But in its simplicity, it has now become the social media platform of choice for many. The snappy nature of tweets means that Twitter is widely used by smartphone users who don’t want to read long content items on-screen.
Twitter allows you to:
- easily promote your research, with links to your blog stories, journal articles, and news items,
- reach a large number of people quickly through tweets and retweets,
- follow the work of other experts in your field,
- build relationships with experts and other followers,
- keep up-to-date with the latest news and developments, and share it with others instantly,
- reach new audiences and seek feedback about your work and give feedback to others,
- follow and contribute to discussions on events, for example, conferences that you can’t attend,
- express who you are as a person, etc.
Surprisingly, there are 330 million monthly active users and 145 million daily active users on Twitter. Whereby, 63 percent of all Twitter users worldwide are between 35 and 65. In that case, even businesses should invest in Twitter to grow their marketing strategy and audience.
What should you Tweet about?
Twitter can be used to share updates about your company, share industry news, and engage with your customers. And as of this year, there are a few key statistics every business should know about Twitter. For example, Twitter users send 500 million tweets per day.
Another important key is that Tweets with a GIF receive 55% more engagement. And the best time to tweet is 3 p.m. on weekdays. But, using Twitter to promote your business does not mean that you should leave other social platforms. However, using Twitter with other social platforms will add value.
Twitter can increase your visibility in search engines which isn’t the case for other social sites. Whether you’re a freelancer or small business, you can use Twitter to help you grow sales, meet new clients, or convert potential customers.
The type of information you tweet can depend on whether you are tweeting as an individual or as an organization, project, or group. If you have a personal Twitter account you may want to mix tweets about your research with tweets about other things that are of interest to you.
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For example, hobbies, news stories, and general observations. Insights into non-academic aspects of your life can help make you an interesting person to follow. If you are tweeting on behalf of an organization, project, or group then you may choose to only send research-related tweets.
Twitter is a relatively informal communications tool so don’t be afraid to embrace a personal, friendly, and humorous approach to tweeting. Examples of things you can tweet include details of new publications or resources you’ve produced, news items that feature your research, and links to any blog articles or posts you’ve written.
You can also Tweet about thoughts on conferences you attend, questions to invite feedback, or interesting news items you’ve found. As well as some interesting photographs, or replies to other people’s tweets, or just Retweet other people’s tweets.
Why Should You Increase Organic Twitter Engagement?
As you know, there are many social media platforms out there with each of them having its areas of strengths and weaknesses. One of them is Twitter and which is a leading social media platform.
Growing your presence on a social media platform like Twitter helps you to network so efficiently with other likely minded peoples. It also allows you to meet people of like minds and connect with them towards achieving a common goal. Since Twitter allows people to expresses their thoughts and also gives space for others to comment on these thoughts from their perspectives.
For example, there are so many people that use Twitter hashtags to get more engagement in their thoughts. And as such, Twitter automatically lists out those hashtags that generate the most attention on the social media platform. So that others can participate and increase the popularity of the hashtag.
What do I mean? In short, all offline or online businesses should invest in Twitter to grow their marketing strategy and audience. And you too (as an individual), can use Twitter in so many ways as well. Like to share updates about your work, company, industry news, and engage with your readers or customers.
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According to a statistical analysis conducted back in 2019, by then, Twitter had 326 million monthly active users. Not to mention, as of today, it ranks as one of the leading social platforms based on active users. And that’s a good reason for individuals and businesses to invest in a Twitter marketing strategy.
By so doing, they can reach a larger audience and engage with more people. Not only that but as of this year, there are even a few more key statistics every business should know about it. And one of the key reasons is that Twitter users send 500 million tweets per day.
In addition, Tweets with a GIF receive 55% more engagement while the best time to tweet is 3 p.m. on weekdays. But, with such information, using Twitter to promote your business does not mean that you should leave other social platforms. However, if you’ll use Twitter with other social platforms, it will even add more value to your online reputation.
In reality, Twitter can highly increase your visibility in Search Engine Result Pages (SERPs) too — this isn’t always the case for other social media sites. Therefore, whether you’re a freelancer or a small business, you can use Twitter to help you grow sales, meet new clients, or convert potential customers.
How to Increase Organic Twitter Engagement
First of all, the most important thing is to follow the right people on Twitter. Instead of just being focused on attracting customers, you should be more focused on following influencers and leaders in your industry. In addition to using all the characters allowed by Twitter each time.
Every character should be seen as a chance to pass across a message and you should use it judiciously. Studies have revealed the extended tweets generate more engagement. So, make sure you use all the 280 characters allowed by Twitter when using this social media platform.
You should also try to engage in chats so that you enable your business to get connected with the potential audience and very important industry influencers. It is a way to share expertise and discuss specific issues that will help your brand or business.
Additionally, live or recorded videos can also greatly help. You can further boost your Twitter presence by including a video in your tweets. The video can be recorded or live. You can easily record a video as long as 2 minutes and 20 seconds on Twitter.
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The beautiful thing about it is that the video plays automatically once any of your followers scroll through his Twitter feed. If the video is interesting, there is a great chance that the follower will share the video and this will grow your presence on Twitter.
Equally important, you can set up a poll also. This works because many people love the idea of taking quizzes about all manners of subjects, ranging from wine to Disney villain. You can use polls to obtain feedback on your products and services on Twitter.
It will help you to understand how to better connect with potential clients and can help to identify the topic that people will like to discuss in a Twitter Chat. Services that have good reviews like getting Plus Followers are a good source for this. Below are more helpful tips on how to increase organic Twitter engagement:
1. Search Engine Results Pages (SERPs) Optimization
Twitter announced that tweets will appear in relevant Google search results. This means that your brand’s tweets could show up in top search results. This possibility gives your business a chance to boost its visibility. To optimize your Twitter, you first have to make your profile informative.
But, how do you go about that? By putting a relevant display and cover picture that complements your brand and has a bio. That’s why if you search famous celebrities on Google, you may find their tweets in Google’s results. For example, if you search “Trump” on Google, you will see his Twitter URL in the top results.
Twitter can help your business create a digital presence online and make people more aware of your products. So, the most important thing is to make your Twitter profile known. All in all, if you don’t know how to increase organic Twitter engagement, it can be frustrating to spend so much time on the social network. Again, results are the only thing that matters.
2. Make Sure That Your Twitter Profile Is Known By Other Users
Many people who are not aware of your brand or services can learn about you with the help of this Twitter search engine visibility. Bearing in mind, the more you reach people, the more potential sales you can make. Brand awareness is an important factor in business growth.
People will buy from brands they know and trust. Twitter visibility can be a great tool in search engine optimization (SEO) as traditional SEO practices can take months or even years to see results. Since Twitter is already an extremely popular social media platform, it can direct traffic to your site if you have a lot of followers and engagement.
Always remember, it’s also very important to include clickable links in your tweets. In order to provide readers easy access to your site and resources.
3. Try And Create A Real-Time Customer Service Solution
People often use social media to ask questions related to your product or services. A customers’ first reaction is to find you on social media rather than to visit your website and e-mail you. On the other hand, people prefer social media because of how it is a direct form of communication and available to anyone.
Twitter, itself, has a customer help center where people can find answers to their questions. The majority of people have Twitter, Instagram, and Facebook on their cell phones. They do not need to go to the website, find the relevant page, and then email you regarding their query.
Furthermore, customers can see once you have read their message. This creates a real-time need for action, which email does not provide. If you are not active on social media, then you are missing out on potential customer engagement that is vital for building trust among your audience.
Real-time responses will ensure that your customers trust your brand and feel connected with the company.
4. You Should Integrate Your Target Marketing Channels
Being on Twitter will not only allow you to answer your audience’s questions, but it can also assist you in target marketing by offering insight into your client’s likes and dislikes. Reading into your consumer interests will set you apart from your competitors, especially if you are a B2B business.
For example, if you want to connect with a business, follow them on Twitter to gain insight into the business, making it easier for you to start a conversation. Being thoughtful and putting in the effort to know your client will be highly appreciated by the company you are targeting.
If you’re selling toys, for example, then your target audience should be kids or their parents. You do not want to start a marketing campaign that appeals to single people in their 20s because they probably have no interest in buying toys.
After all, reaching your target audience is essential for generating quick leads. And now, Twitter provides an easy channel to reach your targeted audience.
5. It’s Important To Explore On Trending #Hashtags
When people want to search for content on social platforms, they can use hashtags to filter through results. Using hashtags is helpful to reach your target audience. Your target audience should have the same interests as you. If you use and follow the trending or most-used hashtags related to your product, you will find many people.
And as a matter of fact, some of these users may already be interested in trying your products or services. In many ways, Hashtags are a very huge blessing for digital marketers. Simply, because they are a way to add keywords to your posts. Without needing to carefully curate an article or a description to include the relevant keywords.
With hashtags, you can be creative with the description and add hashtags, so that the relevant audience can locate your tweet.
6. You Should Know The Power Of Retweets
A single retweet from a famous brand or person can help you reach thousands of people quickly. A retweet is similar to a share. For example, if you post a tweet and an influencer then retweets your content, all of his or her followers will be able to see your message in their timeline.
Getting a retweet from companies that provide the same services as you will help you reach your target audience. And as a result, it’s now very easy for you to reach people you wouldn’t normally access. By using trendy hashtags and retweets because there is no significant effort required.
It is good practice to answer people’s questions that relate to the same industry and services you are involved in. Because it will help curate new followers and boost your brand image.
7. Another Option Is To Consider Paid Ad Campaigns
If you don’t want to grow your business on Twitter by using hashtags and retweets then you can use Twitter paid ad campaigns for business promotion. Twitter will automatically promote your message to a relevant audience that you can filter by location, age, and interests.
There are different pricing models for paid ad campaigns on Twitter. Do some research to find out the best-paid ad campaigns for your marketing strategy. You see! It’s very easy to join Twitter to grow your business if you are already not in. It is one of the best social platforms for business promotion and comfortable for your audience to find and communicate with you.
Twitter is helpful for people looking to read company updates, industry news, and learn more about your culture. Twitter can increase the chances of your company gaining new clients as people discover more about what your company offers.
How to Implement a Working Strategy
Brand interaction remains strong, with Twitter users following and engaging with companies of interest. Consider the following statistics. Such that half a billion tweets are sent each day. While 71 percent of users are reading the news on Twitter. As well as 85 percent of SMB users believe that providing customer service on Twitter is important
Even if you engage on Twitter religiously, sharing content, and engaging with your favorite brands and influencers, there is no guarantee of success in social networks. Before you set any strategy in motion to increase organic Twitter engagement, make sure that you do the following.
First, audit your Twitter account to better understand past engagement. Then secondly, make note of which types of posts have generated the highest level of engagement. And last but not least, review your competition to get a better idea of what’s working (and isn’t working) for them.
As suggested by Twitter (on how to measure your impact), you should establish objectives related to your marketing strategy. This is based largely on one keyword: engagement.” How many people are retweeting or “favoriting” your content? How many are clicking on links to your website or blog?”
What’s more, is that Twitter began to allow users to follow interests back in 2019. While letting its users see tweets about topics of their choosing inside the timeline. And when the feature went live online, that’s why to date, you’re now able to follow various topics. Including sports teams, celebrities, and television shows.
With a selection of tweets about them inserted alongside tweets in your home feed. Topics are curated by Twitter, with individual tweets being identified through machine learning rather than editorial curation. The move represents Twitter’s latest effort to help users find the best content on the platform. Even if they don’t know which accounts to follow.
For years, the company has sought to make it easier for people to find value in Twitter, which can be foreboding for newcomers. Previously, Twitter Moments allowed people to follow events such as the Oscars or a sports game. Most important, the greatest part of Twitter is its brilliance in its simplicity.
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For one thing, it’s simple, sleek, and easy to navigate. But there are even more simple interface, that Twitter has been rolling out of late. That said, in this article, you can see a complete list of 11 Twitter features that will change how you tweet. That’s all on how to increase organic Twitter engagement for your business.
Do you think that there is something else I might have left out on how to increase organic Twitter engagement? Please feel free to share some of your additional thoughts and questions in our comments section. But, if you’ll need more support, you can Contact Us and let us know how we can help. Wishing you all Success in your Twitter marketing plan!
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