In this guide, you are going to learn how to build a brand using social media and to recruit and manage an SMM team for your organization. Perse, digital advertising is here to stay. Even social media has become the center of digital marketing. But for a marketing campaign to work, it must focus on brand building. Have you ever wondered how to build a brand? Every brand needs brand awareness and brand equity.
Both are built through social media or content marketing campaigns. Read this blog post for tips about how to build a brand on social media like Facebook, Instagram, and Instagram Stories as well. So, what does overall brand branding usually entail? Is it as simple and easy as it sounds? No, it’s not your logo, your product, or your tagline that matters alone.
Good brand-building tools and strategies. Your brand is all about consumers. What do they know (or think they know) about your company? How do they perceive you? Do they hold you in high or low esteem? The way people view your company — and whether or not they recommend you to their friends — is your brand. And that’s the brand management role.
To enumerate, in terms of PR and reputation presence awareness, brand management is the process of maintaining, improving, and upholding your brand image and ultimately remaining a consumer favorite. That said, in this guide, you are going to learn a few chops that can help you to build a brand that will impress your potential audience by far…
The Process Of Building Brand Awareness And Its Equity
By definition, Brand Building is the act of generating brand awareness and establishing and promoting companies using set strategies and tactics. In other words, brand building is enhancing brand equity using advertising campaigns and promotional strategies. Not to mention, Branding is a crucial aspect of the company because it is the visual voice of the company.
As an example, consumers are co-creators of the brand. So, their preferences and demands should be met and strategies should be designed by keeping consumers in mind. On the other hand, to create a unique and powerful brand there is a need for time and consistency. And so, brand building is an integral part of business development.
A process that involves various strategies and tactics over time. From that, we can clearly say that brand awareness is about generating brand impressions. This is about the number of times consumers see or hear about your brand. The goal is to get a customer’s attention and create an emotional response that will lead them back to you.
Brand equity refers to how people assess the value of a company. This perception comes from reputation, quality, and authenticity. There are two types of brand equity: perceptual and financial brand equity.
Consider these key aspects:
- Perceptual Brand Equity: Perceptual brand equity refers to the value that arises from people’s perceptions. The elements feeding their perception include beliefs, opinions, attitudes, and feelings
- Financial Brand Equity: Financial brand equity is a measure of how the campaigns built your reputation to be a success
That said, learning how to build a brand on social media is essential to start making your business stand out from the rest.
Why Build A Brand On Social Media Platforms
Of course, yes! We all know without any reasonable doubt that the leading platform with the greatest marketing and advertising outreach today is social media. This is true for brand building as well. Social media users are more likely to engage with brands they follow and like. Users share content that has meaning or significance in their lives.
First of all, brand building in regard to social media networks like Facebook, Instagram, Urlebird, LinkedIn, Twitter, Pinterest, Quora, Reddit, YouTube, and the like can be initiated with a well-thought brand identity that can help create a strong brand image that goes a long way in consolidating the brand. Secondly, the brand-building plan comprises creating some value.
Especially, for your overall target audience, potential consumers, and then convert them into active buyers and service consumers — that is how consumers feel, think, and know about your brand. For your information, there are three popular brands known. And this can be explained briefly by answering the meaning of the following few basic driving principles:
For sure, the product brand defines a physical product, item, or even consumer good. By engaging in product brand building, you’ll be, for instance, ensuring a good quality product is given to the customer. Along with good brand visibility, packaging, warranty, etc. All these cumulatively help in brand building. Example of product brands is Adidas, Rolex, etc.
A non-tangible offering is a service brand like telecom service, ecommerce, etc. In this case, the service brand building is most dependent on the experience that a customer gets. Examples of service brands are McDonald’s, Starbucks, etc.
In general, retail brands are a combination of services & products. As an example, products are sold through a service offering. Hence during the retail brand building, you’ll have to ensure a good customer experience. As well as high-quality products. Examples of retail brands are Amazon, Tesco, Walmart, etc.
Ultimately, knowing the basics that will power you to build a brand on the basis of social media networks, obviously, is where your primary audience becomes those who follow and like your content, and who share it.
How To Define Your Brand Identity
We’re exposed to many brand stories each day. The ones that rise above the noise are the clear messages that we understand. Think about what you’d need to say to a stranger to convince them to engage with your brand. A strong starting point comes from filling in a few blanks.
What Is Your General Business Brand?
- The brand is called: _____________________________
- Your business is about: _______________________ (specified topic)
- It’s a unique differentiator: _________________________
As a business trying to start building its unique brand, you need to be able to share these answers within 20 seconds.
Simplify the brand name to its most simple form. For example, instead of “New York On-Demand Taxi Service,” you can call it “NY Taxi” or “NYC Taxis.” Instead of “Acme Company” you can use “Acme Co”. You want the name simple enough that followers can type it on their mobile devices. Also, keep the brand name as memorable as possible.
You’ll want to word what your business is about in a memorable way. Keep it simple. For instance, let’s say you are a “social media company that helps businesses build a brand on social media like Instagram and Facebook.” The shorter the explanation, the more focused your business appears. This is important in building credibility.
Always remember, that as you build a brand, it is not just about what you do — it’s also about why your followers should care. This is the area that can generate the greatest distinction from your competitors.
Pro Tip: One way to increase brand awareness is to focus on your brand’s identity. To promote your business you can share Instagram stories or posts along with your business highlights those will promote you on a large scale.
Forthwith, unless you tell your current customers, colleagues, and network that you have a Snapchat or Instagram account, how will they know? Never make the mistake of just assuming everyone knows about all your social media channels, even within your own company. Trying to be active on eight or nine social media sites isn’t a good idea to do it all by yourself.
Use The Right Business Tools To Build A Brand Around It
Forthwith, not unless you have a social media team managing it all for you. It’s better to be excellent on two or three platforms than mediocre on seven. Unfortunately, it’s also worth mentioning that just because you’re only going to be active on a few doesn’t mean you can’t set up profiles on others. The best start is to claim that these profiles are really yours.
By claiming your company name on major social media platforms, you’re securing them in the event that you ever decide to use them. After all, this is also beneficial for SEO. When people Google your company name, some of the results on the first page may be from sites like Facebook, Twitter, and other social networks.
So, a brand is the greatest business asset. You can build your brand’s awareness and equity. The brand-building process will help you create a great name. Followers will know what your business is about and will share its uniqueness. You’ll also be able to advertise your brand — you’ll want to learn why Instagram ads are important in brand building.
On one hand, if you’ve learned a few things from this post, consider reading other similar articles. Check out more posts on social media and businesses. On the other hand, if you are an industry veteran, you probably already know the value of having a strong professional services brand already, right? If not, consider these benefits.
With strong branding, you can:
- Generate leads more easily
- Command higher rates
- Achieve a higher win rate
- Recruit more effectively
- Have fewer competitive bid situations
After all, who wouldn’t want these advantages? But, the question is, how do you build a leading brand? Well, that’s where creative and effective but also channel-specific social media branding tools come into play. For instance, think of your overall and ultimate professional services brand as the product of your reputation and your visibility.
With this in mind, when it comes to successful brand building, or rather, brand awareness and reputation presence marketing, branding tools are a form of web-based application technology that helps you build and refine your firm’s reputation or increase the visibility of that reputation. The best branding tools manage to do both at the same time.
All in all, the best branding tools manage to do both at the same time. To find platforms that support the brand image, there are a few factors that you or your business’s social media influencers and digital online web marketers need to put into consideration first. Much more, channel-specific platforms, and the best performance app for social media marketing.
Below are the channel-specific apps to focus on:
- Facebook: It is by the far the best platform for promoting brand awareness, as more adults use the site. It’s a great platform for promoting any brand, due to its very diverse user base.
- Instagram: It is a great option for brands that rely on images, such as clothing companies and retailers. It’s also easier to reach young adults, Hispanics, and African Americans.
- Pinterest: This is a good social network to reach women, especially for brands selling jewelry or clothing.
- LinkedIn: If you operate a business-to-business company, you can utilize the platform’s B2B marketing niche. Additionally, LinkedIn is a better choice for promoting business-related content and connecting with other corporate influencers.
- Twitter: Just like the rest of the social media channels, Twitter is also a very diverse app to drive your brand and business both organically and through paid ads as well. Thus, you should give it a try also.
As a matter of fact, brand building doesn’t happen overnight (even one of our key partners — Pantene knows this); it takes time and dedication. For example, it took 15 years for Nike to cement its brand by focusing on maintaining a ‘360-degree delivery.’ Whilst, ensuring its brand was consistent across all products, advertising, customer service, and packaging.
So, with that in mind, it is important to build a strong and consistent brand across all social media platforms. Below are more useful tips about utilizing some of the best digital online and social media brand-building tools.
Consider the following tips in your next plan:
- Build a brand by utilizing the effects of social media consistency
- Try to build a brand on the basis of creativity and compelling stories
- Use responsive colors that make a long-lasting statement in your graphic designs
- Your target audience will determine the voice and style of a brand on social media
- Now that a brand’s personality has been identified, use it to build a brand people can trust
- Involve your potential customers in a brand story and they will engage with it
- Users engage more with posts that include images than with posts that don’t
What’s more, before you can even begin, make sure that you design an outstanding logo for your business to begin with. For your information, a successful logo is the anchor of a brand and its design should represent a brand’s philosophy right from the start. But, when designing a logo, consider what the brand represents, and what the brand doesn’t represent.
Again, transparency is the bedrock of any long-lasting relationship, so in the same way, giving customers a glimpse behind the scenes of a brand can prove vital in establishing a healthy relationship. On that note, use social media platforms to publish information that will help consumers understand the mechanics of a brand better.
Technically, Buffer is a terrific example of being transparent on social media and they rocked the business world when they published all their employee salaries (and more) online. Of course, it doesn’t have to be as radical as Buffer’s, but simply letting customers know future plans or admitting to mistakes is a great start.
One challenge that a lot of businesses have with social media branding is building initial traction. Getting your first few followers can seem impossible when you don’t even know where to start. However, if you’ve been in business for a while or have other Web properties (website, blog, or other social media accounts) then you should start there.
It’s, important to realize, that your brand is arguably your firm’s most valuable asset, as it comprises both your reputation and your visibility in the marketplace. However, few professional services firms are run by executives with a marketing background, and branding considerations are not at the top of their minds.
A strong brand attracts desirable new clients, great employees, and premium rates. To get even more beneficial guides, inside this guide: — The Brand Building Guide For Professional Services Firms — you will discover strategies, tips, and tools to strengthen your brand and improve your firm’s reputation and increase your visibility among your target audiences.
Below are the titles by chapter:
- Chapter #1: What Is Your Brand?
- Chapter #2: What Makes a Brand Successful
- Chapter #3: The Psychology of Brand Strength
- Chapter #4: How the Digital Revolution Changes Brand Building
- Chapter #5: The Top 5 Brand-Building Strategies
- Chapter #6: Using the Strategic Marketing Process to Build Your Brand
- Chapter #7: The Top 10 Branding Tools
- Chapter #8: Top Brand Building Blunders to Avoid
What you will learn in general:
- What it takes to create a successful brand
- How to build your brand online and offline
- How to develop a successful brand-building strategy
- Which tools have the most impact on your brand
- How to implement your brand-building strategy
See — you are now fully equipped to kickstart your strategy — to build a brand that is covering all the needful channels with social media being the first place to place your efforts in. And, as you can see, the above guide clearly shows that social media branding is a tool for most brands. But, these brand-building strategies should be adopted accordingly.
Overall, which will help you and your business in creating and differentiating brand value and developing the right impression for the company for which it truly stands. Depending on your brand-building exercises, your brand may grow, remain stagnant, or recede with time. And so, in the brand cycle, there is a continuous need for bringing new strategies.
Related Resource: Brand Building | 10 Simple Steps For Great Business Identity
As well as other creative and unique events, and activities that maintain the brand promise. Apart from the above user-based general strategies, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are equally on the rise. Whilst, bearing in mind, to create a long-lasting brand online, then again, our team is always here for you.
Moreover, our Web Design Agency Team has been working with other big brands to create their vibrant and elevated brand reputation and presence online — you too are welcome! Just make sure that you get in touch with us at any time and let us know how we can come in handy. We’ll be more than glad to sort you out. And until the next one, thanks for your time!