We all know that you can add Pinterest video pins to increase your business reputation and awareness through visual pins. While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences.
In fact, Diode Digital recently found that online video is a 600% more effective marketing tool than print and direct mail combined. So to speak, video and marketing go together like peanut butter and jelly. And it’s no secret that video has become a staple of our everyday lives.
From traditional television commercials in the 1960s to today’s Pinterest, YouTube, Snapchat, Vimeo, and even Facebook Live. Undoubtedly, video marketing is one of the newest additions to your promotion toolbox.
Pinterest video pins have been around for some time so I may be late to the party here. Personally, I’m intrigued by autoplay video pins and like the idea of repurposing content, I’m already creating for YouTube to share on Pinterest.
However, Pinterest recommends a vertical or square format (not horizontal). Whereby, you’ll be driving traffic to your website rather than a social channel. You’ll also see the player icon on your pins.
Who can upload video pins?
Unfortunately, not all countries are supported by this program at the moment. Although, with time, Pinterest intends to keep increasing this service option to other clients base in the future. If illegible, you’ll get the following message from Pinterest;
“It looks like you’re viewing this from a region that Video Pins isn’t available in yet. You can see where Video Pins are available to Pinterest Business accounts here. So, if you don’t see your location, you can check back soon!
If you want to squeeze the juice out of any pin, you’ll need a business account. Video pins are no different here. Make sure you switch to a business account to access the video upload option.
Next, you need to create a billing profile. And according to Pinterest:
Only advertisers can add their own videos directly to Pinterest. You might see these as promoted Pins, or on their boards. You can still save your favorite videos from YouTube, Vimeo, and TED, but they’ll only play if you view them close up.
Please Note: You may not need to create a billing profile. If you follow the steps I will showcase below and see a video option when you create a new pin, you’re all set. If you don’t see that option, go ahead and set up a billing profile and enter a credit card.
The good news is, you won’t need to set up an ad campaign or pay for organic video pins. A billing profile is simply a requirement to upload videos.
Why Should you Add Pinterest Video Pins?
Do you still have your doubts? Especially, why you should add Pinterest video pins to your online business profile. Is it really worth to consider using videos for promoting your business? Do you have enough resources to create and use video content in your digital marketing?
In that case, the answer is simple and clear Yes. It’s worth it! And it’s a BIG YES because not only because everyone’s doing it but because the video is one of the most versatile and profitable digital marketing tools out there. There is even a data-packed infographic by yours truly clothing (and designed by IMPACT designer, Joe Rinaldi) to prove that.
Probably, as per the study, the most common and effective marketing tool today is social media content. The infographic shares useful insights and statistics on video and user behavior surrounding it as illustrated below.
Here are just a few of the highlights:
- Nearly 82% of Twitter users watch video content.
- Videos up to 2 minutes long get the most engagement.
- In most cases, 50% of all video is watched on a mobile device.
- About 75 million people in the U.S. alone do watch online videos every day.
- By 2019, internet video traffic will account for 80% of all consumer Internet traffic.
- Merely mentioning the word ‘video’ in an email subject line, the click-through rate increased by 13%.
- YouTube has over 1 billion users, almost one-third of total internet users. With more than 500 million hrs of watch time per day.
Human attention spans are less than that of goldfish today and getting shorter.
Video Marketing helps deliver messages more effectively in a shorter amount of time while also striking an emotional chord through visual and auditory storytelling elements not present in the text. What’s more, you’ll get increased engagement, traffic, leads & sales.
- Embedded Videos on websites can increase traffic by up to 55%.
- Videos on Facebook Pages increase end-user engagement by 33%.
- Social Media Video generates 1200% more shares than text and images combined.
- By merely mentioning the word ‘Video‘ in an email subject line, the click-through rate increases by 13%.
- Landing Pages Conversion can be increased through videos by 80% or even more.
- Content Marketers who use video grow revenue 49% faster than non-video users.
- Video Content drives a 157% increase in organic traffic from SERPs.
That in mind, you can see 8 powerful reasons you need to use video marketing.
Before you even decide to proceed to add Pinterest video pins in your business account to promote it. So, How do you Create Video Pins?
How to Add Pinterest Video Pins
As I mentioned earlier, Video Pins are a great way to tell a more comprehensive story about your brand, idea, or project.
Also, video Pins have a cover image that captures your audience’s attention. They play in users’ feeds, so keep in mind that your audience may or may not have their volume on when they see your video. If you have a business account, you can upload video Pins directly to Pinterest.
Anyone with a Pinterest account can add a video when you try a Pin. And if you become an advertiser on Pinterest, you can also create video ads. You can check out the creative best practices for more ideas about video Pins here.
To Create a video Pin:
- Log into your Pinterest business account (opens in a new window),
- Click Create at the top-left of the page and then click Create Pin,
- Click the up arrow to upload a video or drag and drop a video into the uploader,
- Move the selector left or right to select an image in your video for the cover photo,
- Give the Pin a title, description, a destination link,
- Choose a board from the dropdown menu, or select Create board to create a new one,
- Lastly, click on the Publish button.
While Pinterest is uploading the video, you can select a thumbnail image. And as with YouTube, you can use a captured thumbnail image or upload a custom image.
I recommend going the custom route and adding a title and/or graphic to the image, so it really pops.
Most of the specs for uploading video are straightforward, and you’ll see them on the right side of the upload window:
Here are those specs:
- File type: .mp4 or .mov
- Max size: 2GB
- Length: Min 4 sec up to 30 minutes
- Resolution: Minimum 240ppi
- Frame rate: Minimum of 25fps
- Recommended aspect ratio: Square (1:1) or vertical (9:16)
- Recommended length: 6-20 sec. video length
Now, about that recommended aspect ratio, the 9:16 aspect ratio also works for Instagram.
To upload multiple videos, click to create additional video Pins where you can upload up to 2 GB of video at once. Whew! Almost there.
Only two steps left:
- Choose your board
- Edit the pin
Of all, that first step is straightforward. It’s the last one that most people forget. Make sure you edit your new pin so that people can find it.
Include a title, website, and keyword-rich description (always, always!). You can upload the video to YouTube also. Then, embed the YT video in your blog post and link your video pin to the post.
Off the top of my head, I’m thinking short videos (2-3 minutes, tops). Long enough to grab people’s attention and make them curious to find out more.
If you already share pins that are tutorials, use those as jumping-off points. Your goal should be to entice your audience to take the next step (click!).
Video Marketing can be used for everything from building customer rapport, to promoting your brand, services, or products.
Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events, and deliver viral (entertaining) content.
With the prominence of video content on social media platforms and search engines continuing to grow, having a video marketing strategy for your business has never been more important.
By 2020, the video industry will account for 82% of all internet traffic, according to Cisco. And it’s easy to see why.
Related Topic: Video Marketing | 5 Simple Steps to Get Started in 2020
The combination of visual and audio content has long been compelling to people, as we saw with the groundbreaking inventions of film and television.
Television is still, today, the most effective way to advertise, and certainly one of the most expensive. Online video can be a powerful tool, but it is, like television, pricey when compared to banner ads, and audio ads. You can read and learn more about video marketing in detail.
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