In this article, you’ll learn in detail as to why every website should start with a coming soon page. As well as, when and how to implement it. Bearing in mind, launching a website is not a one-day process. Neither is it an easy task for some, unless, you’re well experienced like jmexclusives.
On the contrary, it takes a lot of time to build the site and perfectly design all of its features. So, you should think about users who decide to visit your page while it is still under construction.
According to WPForms Blog, a coming soon page is a fantastic way to give your website a head start in search engine rankings. At the same time, while you’re still working on your new website or updating pages.
It’s much easier than you may be thinking to set this up — just check out the great step-by-step guide below. And you’ll learn all about how to create a coming soon page in your WordPress site, particularly.
What is a Coming Soon Page?
Do you really want them to see a website that is half done, or that looks like a digital ruin? Of course, I guess not! So, you better start thinking about the Coming Soon Page.
The name itself is self-explanatory! The Coming Soon Page is a special kind of webpage layout that gives people a sneak peek at what is coming. While also, allowing you to hide the real work being done on-site.
Now that your website is the digital mirror of your company awareness or brand reputation online.
A good coming soon page must be perfect right from the beginning. Even Christopher Jenkins, a web designer at Resumes Planet, says Coming Soon Pages add to the credibility of a business.
It is by far the best way to kickstart your online promotion. Simply, because you don’t have to waste time and lose precious leads waiting for the real website to launch.
But, why is a coming soon page so important to online businesses? Well, it gives you a lot of benefits as I am about to explain below.
Why is a Coming Soon Page important?
In reality, website design is a demanding and time-consuming process, which means that your website will not look pretty in the meantime.
For this reason, you should try and craft an attractive Coming Soon Page. Particularly, to keep the visitors informed about the launch date and give them the possibility to subscribe and follow your brand. Make sure to use this opportunity as it is just the first step towards building a reputable website.
A well designed coming soon page creates anticipation and excitement among your visitors. And it even compels them to return to your site as soon as it’s ready.
For instance, you can take the advantage of countdown timers & subscription forms and have the coming soon page online for at least a few weeks.
Therefore, if you’re wondering why to build a coming soon page on your existing or new website or blog, there are tons of good reasons. Below are some of the big ones:
1. Lead generation:
Although plugins and automation tools make the procedure simple and intuitive, there are still a few traps to pay attention to.
A lot of webmasters don’t realize this, so they make beginner-level mistakes. Like creating vague content, not launching on time, not promoting socially, not collecting emails, and having a coming soon page for only a few days.
Most pre-launch pages have an email subscription form. That way, you can invite visitors to subscribe and receive brand-related news, including the website launch date. To grow subscriptions, you can offer small incentives such as free case studies or discount coupons.
By building a good coming soon page, you’ll watch your website climb in the SEO rankings and let Google know it exists as soon as possible. In fact, Google is very strict when it comes to website indexing and ranking.
When it comes to the best SEO tactics, this is any activity that helps you improve your ranking on search engines such as Google, Bing, and others. With over 3.9 billion internet users and over 3.3 billion searches being performed each day, securing a good rank isn’t easy.
That’s exactly why SEO is so important for businesses while building a coming soon page. Learn more about SEO in this article.
3. Hide construction process:
Don’t forget the issue of aesthetics. The Coming Soon Page looks much more attractive than the website under construction.
Using it, you will hide the design process and post some useful content along the way. But, make sure to launch a website as planned. Keeping in mind, if you immediately make a mistake, how can you expect users to trust you in the future?
4. Build a reputation:
A user who sees a developing website with tons of missing elements will probably run away and never come back again. Your job is to prevent this by displaying a totally legit Coming Soon Page.
The purpose of the Coming Soon Page is not to reveal the future content, but it doesn’t mean you should leave it completely content-free.
On the contrary, you should say what kind of website or business it is. And you should explain the purpose in general, and encourage people to keep following it.
5. Display launch date:
Okay, your website is not complete yet, but you still need to keep the visitors updated about the launch date.
You can add a countdown timer to the Coming Soon Page to keep users informed, but also to inspire anticipation and excitement. If you want to get listed by the largest search engine, you’ll need a credible website.
But with relevant keywords and quality design – even before you launch it.
6. Build Your Email List:
Get leads by offering lead magnets, giving product info, and build anticipation so people will add themselves to your email list.
Having visitors’ email addresses will help you contact them once the site goes live. A simple email will help establish rapport with a visitor and may turn him into a regular visitor or user of your services.
You’ll also create a feeling of excitement around your product and/or service before it even begins so your big launch is explosive.
The Coming Soon Page should contain links leading to your social media accounts. Cross-promotion helps you to raise awareness and let more people know about the forthcoming website.
In the beginning, email subscriptions and social media are more or less the only channels of promotion at your disposal. Use it cleverly to avoid falling behind more agile competitors.
And if you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area.
Then, with the visual drag and drop builder, you can customize any element of your page in real-time, with no coding required.
The SeedProd page elements and blocks are designed to be fuss-free and lead-focused. So there isn’t a single page block you’ll never have a user for. Many of these blocks have their own templates and styles you can implement with just a few clicks.
With SeedProd, it’s easy. Just connect to one of the many email marketing services, and you’re good to go. But the best thing about the SeedProd visual page builder is it’s lightning-fast and bloat-free. Unlike other page builders that slow down your site, you can create stunning pages with SeedProd in the blink of an eye.