Google Search News For SEO Webmasters

What is Google Search News?

According to Webmaster Central Blog, Google Search News are coming soon to a screen near you.

Whereby, with Google Search News, webmasters will get a regular & short summary of what’s been happening around Google Search. Specifically for SEOs, publishers, developers, and webmasters.

To enumerate, Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines. And also, called “search queries.”

Any time you type a word or phrase into a search box—on Google, for example—you are using keywords. Especially, to try to find relevant images, videos, or information.

In other words, Keywords are basically terms that we send to search engines. In general, when we’re on the prowl for answers, knowledge, products, or services.

Google Search News
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Why is Google Search News important?

Important to realize, the world of Search Engine Optimization (SEO) and Search Results are constantly evolving.

Therefore, new tools, opportunities, and features are regularly arriving. And also, sometimes existing things change, and sometimes we say goodbye to some things to make way for the new.

So, to help you stay on top of things, Google Webmasters have started a New YouTube Series called Google Search News.

Equally important, in today’s competitive market, a combination of SEO with other web tricks comes hardy in helping web-pages rank on page one.

Not forgetting, Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

While advertisers can pay to be displayed in clearly marked sections of the search results page, no one can buy better placement in the search results.

And, that is why Google Search News is important to the Webmasters for they will have room to expand their knowledge base.

Google Search News Feed & Top Stories

As an example, for instance, if you appear on Google News & Top Stories Feed, then you’re a very lucky dude.

But, have you ever wondered how this so-called News Feed, through Google Business works?

1. Computer Algorithms

In the first place, Google’s Computer Algorithms select what you see in Google News, except as noted.

In general, the algorithms determine which stories, images, and videos show, and in what order.

Google News shows some content in a personalized way. Personalization can help you see content that interests you more easily and quickly.

Note: Some of these features are only available if you’re signed in to your Google Account.

2. Top News, for Everyone

Secondly, the Computer Algorithms pick subjects for these sections by language and region. Such as:

  • Full coverage
  • Search results
  • Headline news
    • In your app, Headlines
    • In your app, “Headline” stories in your briefing
    • On Google News, “Headlines” stories in Top stories

In these sections, people using the same language and region see the same subjects covered.

3. News Personalized for You

Algorithms pick subjects for these sections with personalization for your settings and past activity on Google:

  • For you For you
  • Topics, sources, and locations in Favorites Favorites
  • All other stories and notifications, except as noted

In these sections, people can see different subjects covered.

Learn how to change settings and see past activity

4. Chosen by People

Publishers select the stories inside their publications.

The Google News Merchandising team picks the “Featured” publications In Newsstand.

Significantly, the Google News Product Experience team can add temporary topics for major events.

For example, an election or the Olympics. Algorithms display the top-ranked stories in those topics.

Some Google News topics can include links to relevant Google Search results.

For example, in an “Elections” topic, you could see “How to register to vote.” The Product Experience team specifies these searches.

Google Search News Feed & Top Stories
A general understanding of how Google Search works.

How does Google Search Work?

We all know that Search Results can always be better.

And that’s why Google engineers spend every day testing it, conducting hundreds of thousands of experiments every year, resulting in thousands of improvements.

For example, every time you search, there are thousands, sometimes millions, of webpages with helpful information.

How Google figures out which results to show starts long before you even type, and is guided by a commitment to you to provide the best information.

Even before you search, Google organizes information about webpages in their Search index. Whereby, the index is like a library, except it contains more info than in all the world’s libraries put together.

In a fraction of a second, Google’s Search algorithms sort through hundreds of billions of webpages in their Search index. Especially, to find the most relevant, useful results for what you’re looking for.

To help you find what you’re looking for quickly, Google provides results in many useful formats.

Whether presented as a map with directions, images, videos or stories, we’re constantly evolving with new ways to present information.

Learn more about Google’s rigorous testing labs here!

The First Episode of Google Search News 

As a matter of fact, the first episode of Google Search New is already out.

As can be seen in this episode, John Mueller is seen covering touching on the following items:

  1. Recent updates to Google Search Console (0:39),
  2. Change in the Webmaster office hours setup (1:20),
  3. Revamp and expansion of the nofollow links (2:08),
  4. Making review rich results more helpful (3:09),
  5. New meta tags (3:49), and Webmaster conferences worldwide (4:40).

With this in mind, below is the First video Episode of Google Search News.

All in all, don’t forget to share your inputs, thoughts, critics and even recommendations in the comments box below this post.

Bearing in mind, all your resourceful input is part of our building block online.

Part of this article was first published by John Mueller, Webmaster Trends Analyst, Google Switzerland.

Resourceful References:

Apart from the exclusive updates on Google Search News for Webmasters provided above, consider sharing your additional Online FAQs.

In that case, Contact Us if you’ll incur a glitch or even might have more search queries on topics listed below.

Some of the useful and related to the topic links include:

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