It’s important to realize that the Google New Rules might affect your website Monetization Program. Whereby, the new European General Data Protection Regulation (GDPR) rules might seem like a tough task to implement.
Not to mention, this digital giant believes the correct handling of consumer data is an “ecosystem challenge. Yet, advertisers are the ones facing the biggest hurdles while implementing the new rules.
This guide is helpful, If you own, manage, monetize, or promote online content via Google Search. By having a growing and thriving business. Especially, if you’re a webmaster of a dozen sites.
The SEO specialist in a Web agency or a DIY SEO ninja passionate about the mechanics of Search would help you too. But, this is the right start place for you.
If you require to have a complete overview of the basics of SEO according to our best practices, you can see more guides in this article.
So, below you’ll find the best practices that hopefully will make it easier for search engines to crawl, index, and understand your site content. Even though they don’t automatically rank your site.
Which are the Google New Rules?
Mostly, this is often about making small modifications to parts of your website. Individually, these changes seem like incremental improvements.
However, if they combine with other optimizations, it may result in a noticeable impact on your site’s user experience. Thus, performance in organic search results.
Many of the topics in this guide are essential ingredients for any web page. You should optimize your site to serve your users’ needs.
Related Topic: What is Keywords Search?
One of those users is search engine optimization, which helps other users discover your content. Your site may be smaller or larger than our example site and offer vastly different content.
But the optimization topics we discuss below should apply to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website.
We’d love to see or hear your questions, feedback, and success stories in the Google Webmaster Help Forum.
Steps to Google new rules for a friendly site
Before you even get started, you can check the new SEO Starter Guide!
Also, the Webmaster Guidelines provide general design, technical, and quality guidelines. That in mind, below are the key details on how to create a Google-friendly site.
1. Be as innovative as possible but stay simple
Google’s home page is a perfect example of the company’s commitment to simplicity.
For example, Google; simple means faster, easier to use, and higher quality. That’s why software developers who work at Google are taught.
That the best products “include only the features that people need to accomplish their goals.”
When they’re creating a new product, they don’t try to stuff it full of as many features as possible.
2. Give your site visitors the information they seek
Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do.
Pages that contain useful information help attract many visitors with their content. Hence, entice webmasters to link to your site.
In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users type to find your pages and include those words on your site.
Many sites offer text-only or printer-friendly versions that contain the same content as corresponding graphic-rich pages.
3. Make sure that other sites link back to yours
Links help Search Engine crawlers find your site. Thus, give the site greater visibility in Google search results.
For the keywords search results, Google uses knowledgeable text-matching techniques. To help display pages that are both important and relevant to each search.
Google interprets a link from page A to page B as a vote by page A for page B. Keeping in mind that Google algorithms can distinguish natural links from unnatural links.
Natural links to your site develop as part of the dynamic nature of the web. While other sites find your content valuable and helpful to their visitors.
Unnatural links to your site are there specifically to make your site look more popular to search engines. Some of these types of links (such as link schemes and doorway pages) are found in Google Webmaster Guidelines.
Only natural links are useful for the indexing and ranking of your site.
4. Make sure that your site easily accessible
Build your site with a logical link structure. Every page should be reachable from at least one static text link. Use a text browser.
For instance, you can use Lynx to examine your site. Most spiders see your site much as Lynx would.
Here are some of the things to avoid
First of all, you should avoid filling a page with many lists of keywords. Also, try and avoid any attempt to “cloak” pages, or put up “crawler only” pages.
Particularly, if your site contains pages, links, or text that you don’t intend visitors to see. Google considers those links and pages deceptive. Thus, ignores your site.
Secondly, you don’t have to purchase a search engine optimization service. Rather, some companies claim to “guarantee” high ranking for your site. Legitimate consulting firms can improve your site’s flow and content.
Related Post: What is SEO? Everything every Web Marketer should know
You need to know that others employ deceptive tactics in an attempt to fool search engines. Not forgetting, you need to avoid using images to display important names, content, or links.
Google crawlers don’t recognize text that contains graphics. Use ALT attributes if the main content and keywords on your page cannot format in regular HTML.
Lastly, don’t create multiple copies of a page under different URLs. If your site has identical content that is reachable via different URLs.
There are several ways of indicating the canonical version of a page. And as such, you can see More information about canonicalization.
Related Topic: Why Cloudflare is the Best for Web Performance & Security
Finally, it is my hope that this article has been of help to you.
However, if you have more questions that demand immediate attention, please feel free to visit the Google Webmaster Page. You can also Contact Us for more help or even share your thoughts in the comments section.