Here we will talk about the topmost reasons why Facebook Marketing is important for every business. Millions of people all over the world use Facebook today. Your potential customers are already on this platform. You can easily reach a wide audience through Facebook Marketing. Today, millions of businesses, big and small, connect with people on Facebook.
Facebook Marketing helps people connect with your business. They establish your business’s presence on Facebook so that people can find out about you and connect with you. The people who will love your business are here — and running targeted Facebook ads is the first step to connecting with them. The marketing channel has the largest audience worldwide!
In addition, there’s a video ad for any business, any budget, and any goal. You just need to find video formats and ad types that captivate audiences in the ways they like to watch. But, for many internet content marketers and product influencers, ”Facebook isn’t that new to them, and neither is the idea that every business needs a Facebook presence” as well.
But, it’s important to realize, that, a lot has changed since Facebook first entered the marketing scene. Today, the world’s largest social network can do things many of us would never have dreamed of 10 years ago. From hosting 360-degree videos, selling products via a chatbot, or even serving as a top news source for two-thirds of the adult population.
The Evolving Trends In Facebook Marketing Context
Technically, Facebook Pages are the gateway for most businesses to market to this holy grail of users. A Facebook Page is a public presence similar to a personal profile but allows fans to “like” the business, brand, celebrity, cause, or organization. Fans receive content updates from the Page on their News Feed, while the business is able to raise brand awareness.
As well as deploy and track advertising, collect detailed audience insights, and chat with users who seek customer service. Thus having a unique Facebook Profile Page and then having a strategic Facebook Marketing plan is the key you need now — to outreach your target audience, convert leads into active buyers, turn potential customers into active buyers, etc.
In addition, Facebook Pages offer a wide range of features to engage with your audience effectively. You can now enhance your communication with fans by using a collection of emojis and easily copy them with a single click. These expressive icons allow you to convey emotions, add personality to your posts, and create a more engaging experience for your followers.
With just a simple click, you can include emojis in your updates, comments, and messages, making your content more visually appealing and relatable to your target audience. Incorporating emojis into your Facebook marketing strategy can help you establish a unique brand voice, foster connections, and ultimately drive higher engagement with your audience.
Before we dive into how Facebook Marketing can benefit your business, let’s first get one thing out of the way. Ultimately, there are many ways to approach marketing on Facebook, but we’ll stick to the one we love most: inbound marketing. To enumerate, an inbound marketing strategy is about being helpful and relatable to your audience.
Realistically, it involves understanding the goals of your customer and partnering with them to overcome challenges. One of the best ways to do this is to be available where they already spend their time — that means you need to be present on Facebook. Facebook’s tools cater to businesses that want to form an authentic relationship with their audience.
While, keeping in mind, that it allows marketers to create and distribute quality content that’s helpful for users. And, it allows sales and customer services reps to connect with consumers interested in a brand.
Why Your Business Needs To Invest In Facebook Marketing
First of all, with the Facebook now Meta internet-based ads platform, you can run ad campaigns on both Facebook and Instagram on a go! You don’t have to be an expert to start advertising on Facebook. One thing is for sure, you can easily create and run Facebook campaigns using simple self-serve tools, and track their performance with easy-to-read reports.
Of course, you want your Facebook business Page to be successful. However, what success looks like on social media will vary based on your business goals. Your top focus could be launching new products, building awareness, driving sales, or collecting leads. But, no matter what, you need likes. A “like” is how a user raises their hand as per any buy your choice.
And then again, likes may come by intentionally when followers/subscribers choose to see updates from your business in their News Feed. More than two billion people use Facebook every month — so no matter what kind of audience you want to reach, you’ll find them here. Below are the main reasons you should consider Facebook Marketing in your plan.
1. Unique advertising tools
Essentially, Facebook Marketing Network has become the no 1 ad placement platform in the world over the last decade for its largest audience and popular advertising tools. You can use several advertising tools and reach a larger audience by scheduling your post using a social media scheduler.
On Facebook, you can target your potential customers based on their interests, age, gender, location, and more. You won’t have to spend time searching for them outside of your target audience. So if you want to reach a specific group of people or have a global audience in mind, using Facebook advertising will make it easier than ever.
The best ads drive real business results, but they also delight people. Start by considering your tone of voice, which can simply be a reflection of your business’s personality. Is it funny? All business? Adventurous? The more authentic you are, the more effective your ads are likely to be.
2. Show ads across multiple devices
Show your ads on whatever device your audience happens to be using, with additional options for mobile or desktop. What’s more, you can do it all in just a few steps. Advertising across platforms and devices is easy. Just build your ad once, then select automatic placements to run your ad in the places that are most likely to achieve your marketing goals too.
No resizing or reformatting is required. Growing your reach doesn’t mean lessening your control. Easy-to-use brand controls let you set parameters on where and how your ads appear. You’ll also be able to explore the differences in how people use Facebook and Instagram – and find the right marketing strategy for each feed with these insights from Facebook IQ as well.
Advertise in the cities, communities, and countries where you want to do business. And then again, target your ads based on consumer behaviors such as prior purchases and device usage.
3. Define your own target audience
With Facebook Marketing Tools, you’ll have your own way to define your audience for smarter ad targeting. With Core Audiences, you set the rules for where your ads are delivered. Adjust your target audience to be as broad or well-defined as you like, based on various criteria. Like location, behavior, demographics, connections, interests, and more…
The best thing is that with Audience Insights, you’ll be able to explore the demographics, interests, and behaviors of people on Facebook and people connected to your page. You can even save an audience you create and use it in Ads Manager. Choose to include people who are connected to your Facebook Page or event, or exclude them to find new audiences.
Choose your audience based on age, gender, education, job title, and more. You can keep track of the types of people your ads are reaching, but Facebook will never share personally-identifiable information about them. Add the interests and hobbies of the people you want your ad to reach – from organic food to action films – and make your targeted ads more relevant.
4. Select the exact audience
No doubt social media is now a hotbed for advertisement. Among all the social media platforms, Facebook comes first for some advertising features like enriched data and audience targeting tools. Facebook has a detailed and in-depth targeting system that allows you not just to reach a broad audience. But instead, focus on a particular person or a group of people.
More so, based on your marketing objectives. In particular, while using what you know about the people you want to reach – such as age, location, and other details – choose the demographics, interests, and behaviors that best represent your audience. Moreover, you can even target the audience based on an array of the already provided information.
You can target your audience in regard to Gender, Age, Location, Language, Interests, Education Level, Job Title, Income, Political Affiliation, Claims according to your Product or Service, Behaviors, Major life events, and the like. You’ll also have a way to make connections that matter to you, your business, your brand, or even your store products.
Whilst, bearing in mind, that 2.7 billion people use Facebook every month — to connect with friends and family and to discover things that matter. Find new customers and build lasting relationships with them.
Reach everyone, or just a few:
- Core Audiences: Define an audience based on criteria such as age, interests, geography, and more.
- Custom Audiences: Get back in touch with people who have engaged with your business, online or off.
- Lookalike Audiences: Reach new people whose interests are similar to those of your best customers.
If your product is only for females under 30, You can target only females and under 30 age groups. Thus, you can select the exact audience you want to target. Besides, you can filter the audience group you want to block to see ads. Doing this will show your ads to the most relevant people.
5. Get the highest ROA
Now you might have a question, “How effective is Facebook Marketing?” As per the KPI Report 2020 by Wolfgang Digital, no other social media platforms provide such a high ROA as Facebook. Instagram is on the rise but is still struggling. At the moment, Facebook is the biggest player in the social media market that marketers should consider investing in.
More so, with its Facebook Feed, Messenger, and Marketplace ads all occupying the top ranks. This is why Facebook advertising is way ahead of Google Shopping. In many studies, it was found that users were more likely to click ads on Facebook than on any other social media platform. Thus, if you are planning to invest in your business growth, it’s the ideal starting place.
Plus, you’ll have the best possibilities to get in touch with people who already know your business. Whilst, keeping in mind, custom audiences allow you to connect with people who have already shown interest in your business, whether they’re loyal customers or people who have used your app or visited your website.
6. Use different Ad types
Next, the Facebook Marketing platform allows you to have a variety of ad placements in your strategy. This means, that you can easily and quickly choose where you want to run your ad – whether that’s on Facebook, Instagram, Messenger, Audience Network, or across them all. In this step, you can also choose to run ads on specific mobile devices.
Equally important, Facebook Ads Network offers a wide variety of Ad types that are not available on other social media platforms. You can choose ad types of your choice and preference.
Some key Facebook ad types are as below:
- Image Ads: This type of ad shows a graphic image with text and photos.
- Video Ads: You can set video ads to appear in-stream, in user feeds, or in Stories.
- Story Ads: A story ad can be a customizable ad that takes up the whole screen. Stories ads can be videos or static images, and tapping on them will take users to your site (or whatever you set).
- Messenger Ads: These ads will appear on the Messenger Contacts list
- Carousel Ads: These ads contain up to 10 static images in a carousel. Users can scroll to see the images.
- Slideshow: These advertisements use motion, sound, and text to create short videos.
- Collection: Users can interact with a collection of products through a single advertisement.
- Playables: Playable ads show an interactive demo game that users can play before downloading an app or game.
You have the freedom to choose any ad type that suits your products and business.
7. The most affordable advert formats
Facebook Ads, in the same way as other compensation Pay-Per-Click (PPC) Ad networks, is free to all businesses and the Ads Manager tool is additionally free. The cost of Facebook advertisements is determined by a variety of parameters such as your budget, ad types, industry, region, etc.
Facebook allows you to run ads with a daily budget of a minimum of $1. So, you can start testing your ads without wasting money on an ad that doesn’t work. Facebook promotion is very affordable considering its result, which is another reason why Facebook is popular among advertisers over the world.
7. Test Ads to get optimum result
One more advantage of Facebook Ads is that you can test 2 different Ads on their performance. Specifically, A/B testing allows you to display almost 2 identical Ads (with slight modifications) to evaluate which Ad is performing better over time.
Facebook allows you to employ split testing to test and show ad variants. Besides, you can set times for testing ranging from 1 to 30 days, with particular costs, and with customized audiences. Thus, you can find out which Ad is getting more ROI and minimize your ad cost.
9. Retarget your audience
Retargeting means you can again target the audience or visitors who have previously interacted with your business page, ads or visited your website. This will help you to reach the most specific customers, as well as in terms of lead generation context; given your strategic Facebook marketing campaign plans.
This method employs the “Facebook Pixel” which is a short bit of code you have to place on your website. With the help of this code, Facebook tracks your visitors, and the product page, and adds to card activities. In the next advertisement, you can target those people who have already visited your site, seen products, and added products to the cart.
To get even more and better results, try to figure out what you want your audience to take away from your ad. Think about a theme or concept that will tie your ads together and make you stand out. The theme can be a concept, an idea or even a visual theme to create consistency amongst all of your ads. Find more advertising inspiration from the Creative Shop.
10. Get unlimited advertiser support
Overall, with just a few clicks, you can run ads across Facebook, Instagram, Audience Network and Messenger. By making a single campaign, you can reach people on all of their favourite apps and websites. Put your message in motion with video. 82% of mobile traffic is expected to be video. Facebook offers your business different video ad types, placements and platforms.
So that you can reach your audience with content that matches the ways they spend their time online. Speak directly to their motivations or address the barriers preventing them from becoming your customers. Consider having different versions of creative for different audiences to ensure that you are speaking to what motivates each group.
Not forgetting, Facebook offers faster support to its customers which means “Advertisers”. Advertisers can easily contact Facebook Support for any issue on the ad account and business suite. You can also get Facebook live chat support for any problems in showing ads, payment issues, ad blocking, and any other issues.
The Topmost Best Practices For Beginner Marketers
In the first place, Facebook Marketing is not about being spammy, annoying, or deceiving. If you’re building a Facebook Page just to check one more thing off the branding to-do list, think again. True Facebook marketing requires a consistent, long-term commitment. But, we promise, the awareness and demand will be worth it.
Besides, Facebook grew to over 2.9 billion monthly active members according to Statista (as of 1st quarter 2022). It also broadened its advertising network to accommodate a wide spectrum of businesses. Not only that, but since acquiring Instagram in 2012, Facebook has expanded its marketing network to provide users with quick access to both channels.
Basically, the Facebook Marketing Platform offers advertising solutions for every level of expertise. You don’t have to be an expert to start Facebook advertising in this case either. Create and run campaigns using simple self-serve tools, and track their performance with easy-to-read reports. Furthermore, more than two billion people already use Facebook every month.
So, no matter what kind of audience you want to reach, you’ll find them here. Apart from millions of businesses, big and small, having a great ads platform to connect with others through Facebook Marketing and Facebook Advertising, there are many other benefits that your digital online web business can enjoy. The best thing is to try and stick to the plan.
The simple steps to do it right:
- Choose your ad objective
- Understand your audience
- Decide where to run your ad campaign
- Place your order
- Measure and learn from results
To enumerate, objectives help to define your goals for campaigns and ads. To pick the right ad objective, answer the question “what’s the most important outcome I want from this ad?” It could be sales on your website, downloads of your app or increased brand awareness. Ads are most effective when they speak to the motivations of the people you’re trying to reach.
When creating your ads, consider the details of your audience, like interests, behaviours and demographics. Based on your objectives, you can choose to run your ad on Facebook, Instagram, Messenger, Audience Network or across them all. And whether you want to use video, images or words, there’s an ad format ideal for telling your story as well.
Once you’ve chosen the marketing goal that’s right for you, you can now easily and quickly create your first ad following the instructions below.
Here Is How To Create An Effective Facebook Ad
To choose the right ad objective, answer the question “what’s the most important outcome I want from this ad?” It could be sales on your website, downloads of your app or increased brand awareness. Next, choose where you want to run your ad – whether that’s on Facebook, Instagram, Messenger, Audience Network or across them all.
In this step, you can also choose to run ads on specific mobile devices. Using what you know about the people you want to reach – such as age, location and other details – choose the demographics, interests and behaviours that best represent your audience. Next, choose where you want to run your ad – whether that’s on Facebook, Instagram, etc.
As well as the Facebook Messenger, Audience Network or across them all. Enter your daily or lifetime budget, and the time period during which you want your ads to run. These limits mean that you’ll never spend more than you’re comfortable with. Choose from six versatile ad formats – they’re designed to work on every device and connection speed.
You can choose to show a single image or video in your ad, or use a roomier, multi-image format.When you submit your ad, it goes to the Facebook ad auction centre which helps get it to the right people. After your ad goes live, you can track their performance results and also edit your campaign with Ads Manager help.
Why You Should Not Buy Facebook Likes
If you need Page likes to master Facebook marketing, that brings up a good question: Why not just buy them? Don’t believe this is a real dilemma? Go ahead and Google “buy Facebook likes.” You’ll find pages upon pages of external services selling packages of likes for a flat fee. And for some, it may seem like a quick and easy way to make your business look credible.
However, the issue lies in where these likes actually come from. Companies that sell likes use click farms, fake accounts, or even compromised accounts to reach the promised number. That means it’s highly unlikely that any of these users who have liked your Page will ever engage with your content.
Remember: Not every Facebook post shows up in the News Feed per see. When Facebook decides what to include, the algorithm looks specifically at engagement rates — not your total number of fans. Over time, the lack of likes and comments on your posts (unengaged or fake fans) compared to the number of Page likes you have could limit your content visibility.
And, as a result, even the average Facebook user will likely also question your credibility with such a discrepancy. With that in mind, you can learn how to create, publish and purchase ads across Facebook, Instagram, Messenger and Audience Network with this 15-minute Blueprint course.
These are the most significant benefits of Facebook marketing to your web business. If you already have a business and planning on how to grow it, you can start marketing on Facebook without thinking too much. In this year and even beyond, every business is active in terms of both internet and Social Media Marketing (SMM) around the globe. Why not you?
As a result, you’ll be able to tell more people about your business by running ads on Facebook, Instagram, Messenger, and Audience Network. With self-serve tools and easy-to-read reports, you can reach your customers and find new ones. Always remember, that it’s good to plan ahead by setting your budget.
You can enter a daily or lifetime budget and the time period during which you want your ads to run. Perse, these limits mean that you’ll never spend more than you’re comfortable with. With metrics and test results, you can make tweaks and adjustments as needed. Eventually, you can learn even more ways to build your business online.
As well as other proper ways to work towards other goals. Furthermore, you’ll also get acquainted to resource that will help you with a good plan that gives you personalised guidance, progress tracking and more. That’s it! If you think there is something else worth mentioning, please feel free to let us know in our comments section. Or rather, Contact Us for more help.