When it comes to online marketing, nothing is more valuable to a business than an effective email subscriber list full of interested customers and prospects.
And although many believe that the age of the spam filter has destroyed email marketing forever, the fact is, spam filters are only designed to protect people from unwanted mail. If you build a list of folks who want to receive your emails, you’ll avoid spam filters and stay top-of-mind with your prospects.
It’s so annoying to use a blatant sales pitch in your email marketing plan. Customers that receive too many “buy my product” emails are likely to hit the unsubscribe button — not good!
There are several proven (and profitable) ways of how to use an email list to milk money from other peoples’ gut-wrenching loneliness. To have your customers not only love you for it but maybe even thank you for selling them this way.
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Rather than simply pitching your product, generate content that your customers will value. We all know that “content is king.” But, there’re questions to ask yourself that practically guarantees your emails (and other content) make far more sales.
Particularly, as you create a far stronger personal brand and make your entire business far more secure. Links to articles from third parties or sharing your own expertise is also a great way to build credibility and goodwill at the same time.
More often, my advice to customers is to remember the ratio of 4:1. For every 4 value add emails sent, you’ve “earned the right” to send a promotional-focused email.
What is an Email List?
An email list is a collection of emails that you have received through your blog or website. It’s a collection of email addresses used by an individual or an organization to send marketing material to multiple recipients.
In simple terms, an email list refers to the total amount of subscribers you have, which basically is a synonym to “the mailing list”, or “subscriber’s list”. If you have been around long enough you probably know that email marketing has a higher ROI compared to all other marketing methods.
This is true in most industries and basically shows how much you can make if you decide to sell products/services to your subscribers. In the long term, this makes email marketing one of the best digital marketing methods you can use to grow your business.
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While your customers are browsing your website, make sure to give them the opportunity to sign up for your newsletters without making a purchase.
Always remember, prospects can be transformed into customers over time if you find a way to make them remember you. A great way to do this is by offering a “subscribe to our newsletter” form. Where prospects can enter their contact information to receive your emails.
In order to maximize the number of subscriptions, make sure to put this “call to action” on the header or footer of your site so that it is visible on every page. You might also include a link to subscribe to the signature line of your email. Giving your current customers and day-to-day contacts the opportunity to request your newsletter.
How to Build an Effective Email Subscriber List
Generally speaking, you’ve probably heard the expression “the money is in the list,” meaning your email subscriber list is one of the most valuable assets for your business. But is it really true? The answer is that it depends on the type of list you have.
Just collecting hundreds or thousands of uninterested people who are just after free downloads won’t help. Simply, because when it comes time to buy, those people disappear and you’re left with a list that’s nearly worthless. Even if you’ve built a five-digit email list.
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Instead, you want to build relationships and create an email list full of subscribers eager to listen to you and buy your products. According to the 2018 research, the average email open rate across all industries is 32%.
But, with smart planning and an effective strategy, you can grow your list and keep engagement rates even higher. And there are plenty of tools that can do the very thing of increasing subscribers for you. Such as the referral setup with Kickoff Labs.
So, how do you do that? It’s easier said than done, but the following tips will help you build a high-quality email list in record time.
1. Craft more compelling offers
I’ll start off with the biggest and most important element to increase your subscribers—make the offer more appealing. Surely, you can tweak button colors and improve small factors on your conversion rate. But, if you don’t have an offer that converts, you’re being penny-wise and pound foolish.
Instead, focus on what you’re offering prospects in exchange for their email address. Today, at jmexclusives we guard our email address so carefully. Obviously, because we’ve seen too many companies spam us. So, it’s important to understand what your target customer wants is, and then give it to them.
Keep in mind, nothing gets folks’ attention like free stuff. Encourage people to sign up by offering free content such as white papers, checklists, or guides. Just make sure whatever you provide, it’s top quality. I recommend testing a few different offers and seeing which ones perform best.
Who knows? The crazy idea you never thought would convert the email subscriber list might be the best opt-in you’ve ever run. You’ll never know until you start experimenting.
2. Make it easy to enter email address
Surprisingly, there’s a debate in marketing circles about requiring the first name on an email form or just asking for the email address. The argument for the first name is that it can help with personalization later on.
But, the reasoning behind just the email address is also compelling — the simpler your opt-in form, the more likely someone is to subscribe. By removing the name field, you’ll grow your email list faster. If you want speed, consider removing everything except the email address.
In fact, every step you can take to make the form simpler will help you build your audience. The fewer steps between a consumer being interested and them subscribing helps you grow.
3. Encourage people to forward newsletters
Of course, it might seem outdated, but why not? In an email that you expect will get a particularly strong reaction, you can encourage your subscribers to forward an email. But, if you’re going to use this method, you need to have a few things in place.
First, make sure you have a way for new people to sign up. And secondly, ensure the people who get the forwarded email don’t click the unsubscribe button—they’ll be removing the original recipient address from the list, not themselves.
As long as you can include details on both of those factors in the email, asking your loyal existing subscribers to forward the email can be a great way to find like-minded prospects.
4. Minimize the clicks it takes to subscribe
Most people have their opt-in form placed on the front page of their site, which is great. The home page is the perfect place for an opt-in. But, what happens if people land on other pages?
Oftentimes, website owners only include opt-ins in the footer of common pages, like blog articles. Or worse, subscribing boxes aren’t even available on these pages. Don’t make the same mistake. Include a place to sign up for your email list across your site, on every page.
Include your top-performing offer and don’t be afraid to ask for the subscription. Remember, the content you offer is a reflection of your company’s quality. And you want to make a great first impression!
5. Consider using a unique QR code
Sometimes, the secret to marketing strategies that work is breaking out of the box. In the case of email subscriptions, the secret might be getting out of the digital world. Quick Response, or QR, codes are a simple way to encourage people to sign up for an email list even when they’re not online.
Arguably, these simple patterns are like square barcodes. If you haven’t used one before, you can scan them with your phone. And it’ll automatically pull up a web page. On that note, to make the best use of a QR code, place them in the physical world. Like on a product or sticker or sign. And also, include the basics of the offer next to the code.
Then, when someone scans the code, take them to a mobile-friendly version of your signup form. It’s important that it’s mobile-ready since people scan QR codes with their phones. And best of all, it’s a unique method of advertising your email subscriber list. A method that can work wonders for the right type of niche.
6. Engage new subscribers immediately
One of the most underrated places to grow your email list is the Thank-you page. Or even the confirmation page after a subscriber signs up for your email list. In that case, there are two ways you can do this. First of all, you can offer a special discount or attempt an offer to your subscribers.
For example, a one-time 50% discount could immediately turn many subscribers into buyers. While making them instantly more valuable to your business. You can also provide something free, in addition to the offer you already promised. This keeps subscribers surprised and on the lookout for more great things from you.
But, to take it to the next level, you can also use your confirmation page as a subscriber-generating page. You can create a referral campaign and offer great things to people who get someone else to subscribe. Alternatively, you can offer additional bonus content but require the new subscriber to share on Facebook or Twitter to unlock it.
7. Give your site readers more content control
Part of the factor in the growth of an email list is making sure people don’t unsubscribe. If you’re getting an increase in unsubscribes, it might not be because people are uninterested. Or it could just be that they’re overwhelmed.
For someone who simply can’t keep up with all the emails you’re sending, the solution isn’t to force them to unsubscribe. Instead, offer a “light” subscription, or perhaps different plans. You could start by offering a standard subscription with a few emails per week.
You can also use an email digest design with just one email per week, and a monthly review that summarizes everything in fewer messages. The idea is to keep subscribers on your list, even if they aren’t receiving the full volume of your emails.
It’s better to have an engaged subscriber with little volume than a subscriber who gets every email but never reads them.
8. Invite subscribers through your social networks
By all means, email marketing is far from dead. But lots of people today prefer to communicate on social networks. Why not reach out to those people? You can invite people following you on Facebook and Twitter to join your email newsletter.
The best way to do this is to create a landing page specifically for those followers. Then post or tweet the link to the signup page. It’s important to realize, email digests help companies support their brand image and increase customer trust by sharing valuable content.
An email digest is a regular roundup email that summarizes significant news or articles. The purpose of a digest depends on your business. Since every email subscriber is worth money, that’s a message that would make sense for paid promotion. That’s if you can reach more followers and fans.
9. Craft your subject lines like those in Tweets
A subject line may seem like a minor detail in the overall scheme of your email marketing success but it can make or break an email campaign. Your emails should focus on adding value to the customer experience, delivering the right message, at the right time.
Your content should answer their questions and resolve their ‘pain points’. A value-first strategy in your email strategy will lead to increased sales, better brand recognition, and higher open rates.
As an example, if you want your messages to really stand out in the inbox, you can use Twitter-like shortcodes and emojis. This type of subject line stands apart from the stream of other emails in a subscriber’s inbox. And it keeps those subscribers engaged.
Again, an engaged subscriber is more likely to purchase from you, recommend a friend, or stay active and not unsubscribe. Keeping your existing subscribers happy is a key part of growing your email list.
10. Maximize your general email preview
In the early days of email, all you could see was the subject line. Today, however, email clients like Outlook and Gmail show snippets of the email in a small preview line after the subject. This is a valuable screen real estate, and you should do your best to maximize that space. How can you do it?
Well, there are basically two ways. First, you can simply make the first sentence of your email catchy. The second option is to include a hidden piece of text beforehand. Whereby, this preview text shows up in the preview window on these programs. But doesn’t appear in the body of the email.
Above all, this strategy can improve your email open rates. Thus, keeping more subscribers around for the long-term — and making them more likely to buy.
When your customers make an online purchase, they have already shown an interest in your product. This means they are a prime candidate to buy from you again.
During the checkout process, offer a button that gives you permission to send them email communications. Make sure to place this in an easily seen area. So that they can take advantage of this opportunity. Also, make sure to let them know you’ll never spam them with unwanted emails.
If you’re looking to start generating great results with your email subscriber list, you need to put in the effort to build a great list. To do that, explore new and creative ways to grow your subscribers. What would you like to receive in exchange for your email address? What would be enticing for you?
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You can use your own judgment as guidance when creating an email growth strategy. Look to use basic web design principles, too. Improve click-through rate with contrast, better copy, and constant testing.
There’s no silver bullet for an email list that gets thousands of subscribers. But, you can work to create a highly successful list by implementing a few key techniques. In addition to that, what strategies will you use to grow your email subscriber list?
Word of mouth is still the best way to secure new customers. Although in the modern world it may be more “word of email” or “word of social media.”
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Give your customers the ability to forward your emails to their friends. And then, make sure to put this option in large print at the top of the screen to encourage this behavior. The more your emails are forwarded, the faster your email subscriber list will grow. And the better your chances of increasing sales.
With that in mind, it’s my hope that you’ll build an outstanding email subscriber list. After all, what more would you like me to add? Please, let us know in the comments section. But, if you’ll need more help, you can Contact Us and let us know where you’re stuck.
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