Easy Digital Downloads for WordPress

Easy Digital Downloads for WordPress (In-Depth)

Generally speaking, the WordPress platform now offers your website Easy Digital Downloads Plugin. Not to mention, selling digital goods and services is one of the smartest ways to make money online.

Unlike selling physical products, there are no inventory costs or shipping costs involved. Plus, the options for digital products are virtually endless:  videos, eBooks, music, audio files, PDFs, website themes & templates, WordPress plugins, development time, photography and much more.

Easy Digital Downloads
Digital Downloads are an electronic form of acquiring a document, file or software package. Furthermore, Digital Downloads occur over the Internet, a network or a USB device (hard drive or thumb drive) most commonly.

Easy Digital Downloads Affiliate Products

Companies like Selz, Shopify, and Esty allow new businesses to create a virtual online shop in minutes. The catch is many of these shopping platforms take a percentage of your sales or have monthly fees.

That’s alright for someone just starting out, but the ones who are serious about selling online will want to create their own virtual store and cut out the middleman. Thankfully, with WordPress, creating an online store is incredibly simple and easy to do.

So today we are going to dive into Easy Digital Downloads. We’ll show you some advantages to using it over WooCommerce and how to install it on your WordPress site.

Why Choose Easy Digital Downloads?

In the first place, there are numerous e-commerce plugins for WordPress. Not forgetting that two of the most popular ones you are probably familiar with are WooCommerce and Easy Digital Downloads.

Remarkably, WooCommerce has over 1 million active installs and is used by loyal digital store owners around the globe. In fact, as of January 2018, WooCommerce powers over 35% of all online stores! And even though we love WooCommerce, that doesn’t mean it is always the right choice for your business or product.

1. Developers Journey

Easy Digital Downloads (EDD), created by Pippin Williamson, is a free WordPress e-commerce plugin that focuses purely on digital products. Its primary goal is to make selling digital products simple and complete.

Not to mention, WooCommerce was actually originally created to handle physical products. Although you can now use it for digital products as well. One great thing about Easy Digital Downloads is that it is fast right out of the box.

2. Fast WordPress Plugin

Another important key is that WooCommerce can be fast, but it takes some tweaking around. And if you are dealing with a lot of traffic you will most likely end up needing optimized WooCommerce hosting.

Another huge benefit of Easy Digital Downloads from a user perspective is that it is very easy to use. You can have it up and running in a matter of minutes. Just add your payment details, create your digital products, and you’re pretty much all set.

3. Extensions and Integration

And just like WooCommerce, it has thousands of extensions and integrations which allow you to process credit card payments, handle reoccurring transactions, take advantage of affiliates, etc. 

It’s very versatile and provides you with an easy way to analyze and track your sales. It also has a great team behind it which is committed to WordPress coding standards, ensuring that making changes to the codebase is simple and easy.


EDD has a variety of support resources available.

  • You can easily ask for help on the WordPress support forums. Pippin himself is actually very active on there. As of writing this, 30 out of 39 tickets had been marked solved over the last 2 months.
  • They have helpful how-to videos, tutorials, and a very extensive and well-documented knowledgebase.
  • Basic support is free, but you can also opt for priority support, which is either $39 per month, or $129 per year.

Easy Digital Downloads Features

1. Back-end User

In the first place, EDD’s main selling point is the ease of selling digital downloads. The platform allows customers to purchase multiple products and at the same time have multiple files attached to them.

Back-end users can easily bundle products together, and the plugin uses AJAX for a smooth shopping cart experience in the front end.

Another outstanding feature is the ability to create discount and promotional codes. Discounts can be offered as a percentage of the base price and can have an auto-expiration date and a maximum use limit set.

2. Payment Gateways

Secondly, EDD offers three payment gateways by default (Paypal, Amazon, and manual) but many others are available as extensions. One of the best features EDD has to offer is their commitment to helping you deliver an outstanding customer experience.

It has a built-in customer access area so customers can easily access the files they paid for and keep track of their purchases. If they ever accidentally lose/delete a file they downloaded, customers can log in to their account and re-download it.

3. Sales History

Additionally, EDD offers a complete history of all sales, and detailed sales and earnings graphs. One particularly cool metric is the projected sales report which gives you an idea of the sales you can expect in the future based on your past performance.

The ability to track best selling products and also find out what products are not selling helps business owners to find and exploit the products that are the most profitable. It allows you to focus on the areas of your business that have potential and revamp the rest.

4. Easy Digital Downloads Theme Responsive

It will also work on any almost any WordPress theme. From our experience, this just isn’t the case with WooCommerce.

Typically with WooCommerce theme developers need to do extra work to build in support. EDD is built a little differently and this makes it a perfect addition to whatever theme you already have installed.

Easy Digital Downloads Extensions
There are numerous EDD plugins available to purchase to further extend the platform. Some of them are created by the EDD developers, while others are sold by third parties.

5. Easy Digital Downloads Tutorial Index

Recommended reading

  1. The jmexclusives Cloud: Computing and Technology
  2. WordPress Plugins: WooCommerce vs Easy Digital Downloads: Which One Should You Use?
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