Paid Advertising Campaigns refer to any type of digital online advertising strategy in which a brand creates promotional content for users based on their interests, buying habits, or past interactions with a company. Organizations can use paid marketing campaigns by using several digital platforms, including search engine results pages (SERPs), websites, and social media platforms. On these platforms, brands can pay for advertisements to be displayed on a screen to share information about their company’s purpose, mission, products, or services. In other words, Paid Marketing often involves purchasing advertisements on the web to help increase brand awareness and engage consumers. This is a marketing strategy that allows you to select the online platforms that your target audience may use. If you want to increase a brand’s online presence and encourage consumers to interact with it, learning what paid marketing is may be useful for you.