Brand Management

Recently, the importance of reputation has become increasingly apparent, as companies such as BP and Toyota have had to cultivate their responses to crises in order to maintain the reputation…

Network and Internet

If you want to install networking on a computer, you must install TCP/IP networking and a network adapter. Windows Server 2008 uses TCP/IP as the default wide area network (WAN)…

Value-Added Service (VAS)

Value-added services are additional benefits consumers can receive when they purchase a product or service. They are “add-ons” that can go a long way toward building goodwill if free or…

Photography

Introduction to Photography Photography¬†can be an art, a hobby, or just a way of documenting your own life. For some, photography can also be a career. Professional photographers work in…

Brand Name

A brand name is one of the brand elements which helps the customers to identify and differentiate one product from another. It should be chosen very carefully as it captures…

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