SEO Audit

Search Engine Optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. An SEO Audit is the process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results.

Website Development Guide

Website Development | 7 Principles of a User-friendly Site

Website development is the coding or programming that enables website functionality, per the owner’s requirements. It mainly deals with the non-design aspect of building websites, which includes coding and writing markup. In general, website development can be split into two categories — front-end and back-end.

Site Ranking Factors

Site Ranking Factors | 5 Best Criterias & 10 SEO Practices

The term “Site Ranking Factors” describes the criteria applied by search engines on the Search Engine Results Pages (in short SERPs) when evaluating web pages in order to compile the rankings of their search results. Bearing in mind, Google Featured Snippets are a Prime Real Estate when it comes to these SERPs.

Best SEO Tactics

Best SEO Tactics | Get More Rich Snippets CTR & Ranking

Basically, when it comes to Best SEO Tactics, this is any activity that helps you improve your ranking on search engines such as Google, Bing, and others. With 3.9 billion internet users and over 3.3 billion searches being performed each day, securing a good rank isn’t easy. And that’s exactly why SEO techniques are so important for businesses.

Organic Search

Organic Search | 7 Steps to Increase the Unpaid Site Traffic

Organic Search, also known as natural search, refers to unpaid search results. In contrast to paid search results (Pay Per Click Advertising), which are populated via an auction system, organic search results are based on relevance to the user’s search query, links and domain authority and other organic ranking factors.

Inbound Links

Inbound Links | 10 SEO Tips to Increase your Site Ranking

Inbound Links are links coming from another site to your own website. Whereby, the term “Inbound” is generally used by the person receiving the link. While on the other hand, outbound links are links from your website to another website. Therefore, internal links are links on a certain website or blog post that links to another page on that same website.

Website Header

How a Website Header is Designed | A Step-by-step Guide

A Website Header sits at the top of each page and serves a few very important purposes. And in fact, this does more than just providing a place for your logo. For one thing, it is part of a consistent user experience that all good websites share. However, the design of a Website Header may differ from site to site.

What Is Paid Search?

Paid Search | A Beginners Guide In Online Marketing

Whether you are a beginner or a professional marketer, you’ll realize that Paid Search Marketing is a very important tool for online businesses. And when done properly, paid search can grow businesses exponentially. So, just set your goals, forecast your outcomes and avoid the pitfalls I’ve listed in this article, and you will benefit from the results.

Broken Links

Broken Links | What are they & How do they affect SEO?

In general, Broken Links are such a webpage URL, when navigating through which the server gives the answer “the page does not exist or is not found”. The link, document or image requested by the user may not really exist or maybe “dead.” Due to a malfunction error, server error or even a site configuration error.