Category: Referrals & Affiliates

Welcome to our Online Referrals & Affiliates Marketing guided blogs page. But, although we hear it all the time – What’s the difference between referral marketing and affiliate marketing?

Both strategies rely upon incentives to drive revenue, but the underlying strategy and techniques vary significantly. Affiliate marketing has a similar structure to referral marketing as they both use incentives to drive new customer revenue.


What’re Referrals & Affiliates Marketing?


Referral marketing revolves around the shared relationship between your customers, their friends or associates, and your brand. Current customers personally promote your brand to new users to earn rewards, ideally for both themselves and their friends.

Affiliate marketing falls under a large umbrella of affiliate programs. The affiliate programs are also associate programs. In addition, professional affiliates handle the affiliation process during the marketing period. If you have ever asked yourself what are affiliates, and more importantly what they do, then keep reading.


Read More: Referral Marketing vs Affiliate Marketing – What’s the Difference?


In general, the key difference is that affiliate marketing focuses on third-party brand advocates to send customers to your business for a flat fee. Where referral marketing is focused on rewarding current customers to invite their friends to try your product/service.

There are distinct nuances with each that rely on consumer motivations, digital marketing tactics, and overall product/market-fit.

Talinda East Africa: Indoor/Outdoor CCTV & IP Systems

Talinda East Africa: Indoor/Outdoor CCTV & IP Systems Talinda East Africa

Talinda East Africa is one of East Africa’s leading innovators in the hospitality industry providing its clients with interactive in-room entertainment, guest Internet management solutions and digital signage platforms. Partnered with LG  and Hoteza systems the team will be able to tailor a solution for both Hotel groups and individual properties.

WooCommerce | Why is it the Best eCommerce Platform?

WooCommerce | Why is it the Best eCommerce Platform? WooCommerce

WooCommerce is an open-source eCommerce plugin for WordPress that started in 2008. Seamlessly, as three WordPress enthusiasts from different countries shared their ideas. Especially, over email, turning WordPress to what is now. An international team of designers, developers, support, and marketing people. Catering for a passionate and constantly growing community of hundreds of thousands of users.

Business Marketing & Promotional Guides

Business Marketing & Promotional Guides Business Marketing & Promotional Guides

By definition, Business Marketing is the unending act of communicating with the public. Especially in a lucrative attempt to influence them towards buying your products and or engaging with your services. Above all, with an adept intention to influence the consumer and your potential targeted clients and customers as well.

Scroll to Top