Your site Page CTR (short form for Page Clickthrough Rate) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign. For a particular website as well as the effectiveness of email campaigns.
Category: Promotional Campaigns
Basically, Promotional Campaigns are some of the key areas of the marketing plan and strategy mix. It is the process of engaging and communicating with the target audience. After all, sending timely, relevant and contemporary messages through appropriate media is very critical for this communication.
Therefore, effective communication is what establishes common thoughts between the sender and the target audience. For instance, in a single campaign different tools like direct marketing, sales promotions and sponsorship can be used.
But, the messages across these different tools need to be carefully customized. And also, equally designed to meet the objectives of the promotional campaign.
Above the line, Below the line, through the line promotions are different promotional techniques categorized based on the target audience. These Promotional Campaigns are used to increase sales, raise awareness about social issues, increase brand equity or change public opinion.
What is a Promotional Campaign?
Typically, Promotional Campaign uses different media resources including the internet, newspapers, television, radio, and print advertising. And therefore, a Promotional Campaign is a series of advertisements.
Especially, using various marketing tools that share the same messages and ideas. With high-end intentions of promoting businesses or events to a target audience. The word ‘promotion’ might invoke visuals of advertisements through which organizations try to convince consumers to buy their goods and services.
However, promotion is not only about advertising. The promotional mix has various communication tools and different tools should be based on the target audience.
A Promotional Campaign Requires You;
- Set the objective for the campaign (SMART goals),
- Identify the target market (current users, influencers, decision-makers),
- Develop clear and unambiguous messages
- Identify the communication channel (Direct mail, newspaper ad, tvc, etc),
- Determine the Promotion mix and Allocate the Budget,
- Actualize the ROI while evaluating the campaign effectiveness, etc.
In the end, a promotional campaign help brands engage with customers at multiple touchpoints. For example, the customer will see the tvcs, listen to radio advertisements and even see youtube ads. Hence, this concludes the definition of the Promotional Campaign along with its overview.
READ MORE: What are the 5 Promotional Strategies?
A Search Engine Results Page (or Page SERP) is a page generated by a search engine in response to a user search or query. SERPs display a list of results or sites relevant to the user’s search. Paid advertisements, if relevant, may also appear in a SERP. And if you’re ready to learn more about SERPs and their importance to search engine optimization (SEO), keep reading!
First things first, let’s define our terms. Guest Posting means writing and publishing an article on someone else’s website or blog (like jmexclusives). It’s a great way to connect with new readers and get your name out. I offer this on my own site (occasionally) and do it quite a bit on other blogs with audiences that I want to speak to.
one of the best ways of growing an eCommerce business is to invest in digital marketing. And if you want more customers, you will need to get your name out there. Especially, in order to drive more traffic to your online store and generate sales. In that case, Digital Marketing Channels are anything that gets your brand, business, product or service at the forefront of your preferred audience.
Pay Per Click (PPC) has always been one of the highly used models for driving traffic to Websites. And it’s no brainer that – a highly effective PPC campaign not only needs a good budget but also needs a proper strategy. But, you need to be an expert or hire a PPC expert to create and optimize your campaign.
Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience. Outbound marketing examples include more traditional forms of marketing and advertising such as TV commercials, radio ads, print advertisements (newspaper ads, magazine ads, flyers, brochures, catalogs, etc.), tradeshows, outbound sales calls (AKA “cold calls”), and email spam.
Cost Per Click (CPC) is a paid advertising term where an advertiser pays a cost to a publisher for every click on an ad. CPC is also called Pay Per Click (PPC). And it’s used to determine the costs of showing users ads on search engines. Like, Google Display Network for AdWords, social media platforms and other publishers.
Page RPM stands for “Revenue per Mille” (Mille means thousand in Latin). So, page RPM is an estimated revenue you can generate by serving a thousand ad impressions (page views) to the readers. It is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000.
Website Monetization is the process of converting existing traffic being sent to a particular website into revenue. The most popular ways of monetizing a website are by implementing pay per click (PPC) and cost per impression (CPI/CPM) advertising. Various ad networks facilitate a webmaster in placing advertisements on pages of the website to benefit from the traffic the site is experiencing.
An email monitoring software gives organizations insight into how employees use email as part of their day to day jobs. Providing a wealth of information on both individual users and departments as a whole. This can help management identify poor working relationships or communication issues between individuals or teams as a whole.