Category: Promotional Campaigns Guide

What is Demographic Targeting? A Step-by-step Guide What is Demographic Targeting?

What is Demographic Targeting? A Step-by-step Guide

Demographic Targeting is a parameter used in segmenting the general online audience into more specific groups. By utilizing these parameters, advertisers are able to save on budget through the right audience targeting. While at the same time, reducing the unnecessary impression otherwise would be of less use to the business.

Inbound Links | 10 SEO Tips to Increase your Site Ranking Inbound Links

Inbound Links | 10 SEO Tips to Increase your Site Ranking

Inbound Links are links coming from another site to your own website. Whereby, the term “Inbound” is generally used by the person receiving the link. While on the other hand, outbound links are links from your website to another website. Therefore, internal links are links on a certain website or blog post that links to another page on that same website.

Outbound Links | Why do they Matter & How to Track them Outbound Links

Outbound Links | Why do they Matter & How to Track them

Basically, Outbound Links are also known as External Links. And they are links that will send your readers from your website to other sites across the internet. Commonly, they are used to verify facts, backup sources, or simply point people toward resources. In layman’s terms, if another website links to you, this is considered an external link to your site. Similarly, if you link out to another website, this is also considered an external link.

Advertising Explained | Top 10 Best Simplified Methods Advertising

Advertising Explained | Top 10 Best Simplified Methods

Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The actual promotional messages are called advertisements, or ads for short. The goal of advertising is to reach people. Most likely to be willing to pay for a company’s products or services and entice them to buy.

Facebook Likes | Cost Per Like & How To Increase Likes Facebook Likes

Facebook Likes | Cost Per Like & How To Increase Likes

Simply put, Facebook Likes are the number of followers a certain Page on Facebook has in regards to the set ‘Terms and Conditions’ of using the Like Button. Uniquely, the Like Button is one of the social plug-ins, in which the button can be placed on third-party websites. Its use centers around the form of an advertising network. In which it gathers information about which users visit what websites. 

Paid Search | A Beginners Guide In Online Marketing Paid Search

Paid Search | A Beginners Guide In Online Marketing

Whether you are a beginner or a professional marketer, you’ll realize that Paid Search Marketing is a very important tool for online businesses. And when done properly, paid search can grow businesses exponentially. So, just set your goals, forecast your outcomes and avoid the pitfalls I’ve listed in this article, and you will benefit from the results.

AdDollars | The Advertising Marketplace You Should Know AdDollars

AdDollars | The Advertising Marketplace You Should Know

This competition is fierce, as advertisers continually shift budgets among platforms to maximize the return on their ad spend.  What was once a quarterly or monthly re-evaluation of advertising programs has become a weekly event. And even a daily recalibration of how and where advertisers are reaching their audiences.

Online Marketing | What Beginner Marketers Should Know Online Marketing

Online Marketing | What Beginner Marketers Should Know

Online Marketing is the act of marketing businesses, brands, products or services using digital technologies on the internet, through mobile phone apps, display advertising, and any other digital mediums. While Digital Marketing Channels are systems based on the internet that can create, accelerate, and transmit product value. Especially, from producers to a consumer terminal, through digital networks.

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