Demographic Targeting is a parameter used in segmenting the general online audience into more specific groups. By utilizing these parameters, advertisers are able to save on budget through the right audience targeting. While at the same time, reducing the unnecessary impression otherwise would be of less use to the business.
Inbound Links are links coming from another site to your own website. Whereby, the term “Inbound” is generally used by the person receiving the link. While on the other hand, outbound links are links from your website to another website. Therefore, internal links are links on a certain website or blog post that links to another page on that same website.