Online Payment Methods (gateways) are the eCommerce services that process payment information for websites. And while many of the companies on the list have been available to online merchants for years, many are also now getting into new areas of online payments. Such as social commerce and in-store online card reader systems.
Category: Promotional Campaigns Guide
PPC Marketing (Pay-per-click marketing) is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label? That’s Pay Per Click advertising (specifically Google Ads PPC).
At times, finding your target audience is hard. Capturing their attention can be even harder. Investing in sponsored content helps marketers do both. That’s why each day, publishers (like jmexclusives) are creating beautiful and effective pieces of sponsored content. Particularly, that engage readers while delivering on advertiser objectives.
An Online Store is a website through which customers place orders. It may represent a small local store, a major retailer, an e-commerce store, or an individual who sells projects through a third-party site, such as eBay. It is important to realize, an online store can operate under a number of business models. Including business-to-consumer, business-to-business, or consumer to consumer.
A Domain Name is an address that you type into a website browser address bar, to get to a particular website. In short, it’s your website name or the address where Internet users can access your website. It’s used to find and identify computers on the Internet.
Video Advertising is promotional content that plays before, during, or after streaming content. Some marketing professionals also expand the video advertising definition to include display ads with video content. Such as those that start playing when a person puts a mouse cursor over them and native video ads promoted on digital ad networks.
Display Ads often fall under an advertising method of attracting the audience of a website, social media platform, or other digital mediums to take a specific action. These are often made up of text-based context, images, or even video advertisements. With the main aim being encouraging the user to click-through to a landing page and take action (e.g. make a purchase).
Long before there were social media, there was an Ads Platform known as Blogads. Launched in 2002 by web pioneer Henry Copeland, it enabled advertisers to reach influential and passionate audiences. Especially, to those who found unique perspectives, community, and connectivity on leading blogs and forums.
Are you finding that your leads and prospects aren’t taking the next step in your sales process? Whether that’s buying or simply requesting more information? The problem could be a faulty or non-existent Call to Action. Generally, a Call to Action is used at the end, or sometimes throughout a sales pitch (e.g., a sales letter). Letting potential clients/customers know what to do next if they’re interested in what you offer.
Google Optimize is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testing, and redirect tests. Optimize is typically used for conversion rate optimization (CRO).
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