By definition, Business Marketing is the unending act of communicating with the public. Especially in a lucrative attempt to influence them towards buying your products and or engaging with your services. Above all, with an adept intention to influence the consumer and your potential targeted clients and customers as well.
Category: Promotional Campaigns
Basically, Promotional Campaigns are some of the key areas of the marketing plan and strategy mix. It is the process of engaging and communicating with the target audience. After all, sending timely, relevant and contemporary messages through appropriate media is very critical for this communication.
Therefore, effective communication is what establishes common thoughts between the sender and the target audience. For instance, in a single campaign different tools like direct marketing, sales promotions and sponsorship can be used.
But, the messages across these different tools need to be carefully customized. And also, equally designed to meet the objectives of the promotional campaign.
Above the line, Below the line, through the line promotions are different promotional techniques categorized based on the target audience. These Promotional Campaigns are used to increase sales, raise awareness about social issues, increase brand equity or change public opinion.
What is a Promotional Campaign?
Typically, Promotional Campaign uses different media resources including the internet, newspapers, television, radio, and print advertising. And therefore, a Promotional Campaign is a series of advertisements.
Especially, using various marketing tools that share the same messages and ideas. With high-end intentions of promoting businesses or events to a target audience. The word ‘promotion’ might invoke visuals of advertisements through which organizations try to convince consumers to buy their goods and services.
However, promotion is not only about advertising. The promotional mix has various communication tools and different tools should be based on the target audience.
A Promotional Campaign Requires You;
- Set the objective for the campaign (SMART goals),
- Identify the target market (current users, influencers, decision-makers),
- Develop clear and unambiguous messages
- Identify the communication channel (Direct mail, newspaper ad, tvc, etc),
- Determine the Promotion mix and Allocate the Budget,
- Actualize the ROI while evaluating the campaign effectiveness, etc.
In the end, a promotional campaign help brands engage with customers at multiple touchpoints. For example, the customer will see the tvcs, listen to radio advertisements and even see youtube ads. Hence, this concludes the definition of the Promotional Campaign along with its overview.
READ MORE: What are the 5 Promotional Strategies?
Online Digital Marketing is the process of marketing brands, products, services or solutions using digital technologies. Especially on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Social Media Management is the act of tracking and engaging in conversations across social platforms. The easiest way to view it. At least consider it includes three major disciplines: social listening, social analytics, and engagement.
Brand Management is the influence of brand perception within the target market of any given company business. Whereby, the goal of an effective brand strategy is to measure and control its credibility. As well as the perceived customer value, satisfaction, customer loyalty, and brand awareness.
By definition, Value-added Services or in short VAS are additional benefits consumers can receive when they engage a service or purchase a product. As a matter of fact, they are “add-ons” that can go a long way towards building business goodwill.
By definition, Social Media Marketing is the use of computer-based technology that facilitates the sharing of ideas, thoughts, and information. In general, through the building of virtual networks and communities. By design, social media marketing is internet-based and gives users quick electronic communication of content.
LinkedIn is the largest and most dominant social network in the professional arena. Totally different from the likes of Facebook, it is used for maintaining a professional persona and brand. Other uses for LinkedIn include finding a job, networking, recruiting new employees, getting sales leads and even getting your business news. Linkedin is a work based social networking service.
The Kenyan Music of late has been hit by the storm from their neighboring Counterparts. In particular, from the Wasafi Media Records with the likes of Diamond Platnumz and his team taking all the glory. However, the jmexclusives Team have been doing research on what has been eating the Kenyan Music industry.
How would you like to promote your business and make cash at the same time? “Monetize your content” is the term YouTube uses for its official program that allows users to make money from the clips they upload. However, YouTube has strict criteria for which clips are eligible to make money.