Simfy Africa is a fully-fledged music streaming service that stacks up incredibly well against rivals. Such as Spotify, Rhapsody, and Rdio. Furthermore, plenty of musical content is already available for streaming on platforms such as YouTube and Daily Motion. But, these platforms often don’t provide a comprehensive licensing environment like dedicated music streaming platforms.
Category: Promotional Campaigns
Basically, Promotional Campaigns are some of the key areas of the marketing plan and strategy mix. It is the process of engaging and communicating with the target audience. After all, sending timely, relevant and contemporary messages through appropriate media is very critical for this communication.
Therefore, effective communication is what establishes common thoughts between the sender and the target audience. For instance, in a single campaign different tools like direct marketing, sales promotions and sponsorship can be used.
But, the messages across these different tools need to be carefully customized. And also, equally designed to meet the objectives of the promotional campaign.
Above the line, Below the line, through the line promotions are different promotional techniques categorized based on the target audience. These Promotional Campaigns are used to increase sales, raise awareness about social issues, increase brand equity or change public opinion.
What is a Promotional Campaign?
Typically, Promotional Campaign uses different media resources including the internet, newspapers, television, radio, and print advertising. And therefore, a Promotional Campaign is a series of advertisements.
Especially, using various marketing tools that share the same messages and ideas. With high-end intentions of promoting businesses or events to a target audience. The word ‘promotion’ might invoke visuals of advertisements through which organizations try to convince consumers to buy their goods and services.
However, promotion is not only about advertising. The promotional mix has various communication tools and different tools should be based on the target audience.
A Promotional Campaign Requires You;
- Set the objective for the campaign (SMART goals),
- Identify the target market (current users, influencers, decision-makers),
- Develop clear and unambiguous messages
- Identify the communication channel (Direct mail, newspaper ad, tvc, etc),
- Determine the Promotion mix and Allocate the Budget,
- Actualize the ROI while evaluating the campaign effectiveness, etc.
In the end, a promotional campaign help brands engage with customers at multiple touchpoints. For example, the customer will see the tvcs, listen to radio advertisements and even see youtube ads. Hence, this concludes the definition of the Promotional Campaign along with its overview.
READ MORE: What are the 5 Promotional Strategies?
Mindvalley Masterclass Academy works with the world’s most legendary teachers. Especially on programs and experiences that ignite massive change in their students. Whether you’re 9 or 90 or thinking of supplementing your university degree or replacing it altogether. Above all, the Mindvalley Academy Masterclass is there for you.
Before changing to its current name, NEFCU was known as the Credit Union For Better Banking. Whereby, NEFCU stands for the New England Federal Credit Union. And also, as one of Long Island’s leading credit unions, it offers affordable banking services to the Long Island community.
Using Hoteza Lobby, your guests can get information on your hotel, special offers, and the nearest tourist attractions, plus view flight timetables and weather forecasts. With a user-friendly interface, the touch-screen application is simple to navigate for any user.
Talinda East Africa is one of East Africa’s leading innovators in the hospitality industry providing its clients with interactive in-room entertainment, guest Internet management solutions and digital signage platforms. Partnered with LG and Hoteza systems the team will be able to tailor a solution for both Hotel groups and individual properties.
There are a number of options available that enable your business to start selling products online. But we recommend to most customers that they use a fully hosted eCommerce Solution. For instance, a hosted eCommerce Solution sometimes called a “Cloud” or “Software as a Service – SaaS.”
WooCommerce is an open-source eCommerce plugin for WordPress that started in 2008. Seamlessly, as three WordPress enthusiasts from different countries shared their ideas. Especially, over email, turning WordPress to what is now. An international team of designers, developers, support, and marketing people. Catering for a passionate and constantly growing community of hundreds of thousands of users.