Category: Promotional Campaigns

Basically, Promotional Campaigns are some of the key areas of the marketing plan and strategy mix. It is the process of engaging and communicating with the target audience. After all, sending timely, relevant and contemporary messages through appropriate media is very critical for this communication.

Therefore, effective communication is what establishes common thoughts between the sender and the target audience. For instance, in a single campaign different tools like direct marketing, sales promotions and sponsorship can be used.

But, the messages across these different tools need to be carefully customized. And also, equally designed to meet the objectives of the promotional campaign.

Above the line, Below the line, through the line promotions are different promotional techniques categorized based on the target audience. These Promotional Campaigns are used to increase sales, raise awareness about social issues, increase brand equity or change public opinion.


What is a Promotional Campaign?


Typically, Promotional Campaign uses different media resources including the internet, newspapers, television, radio, and print advertising. And therefore, a Promotional Campaign is a series of advertisements.

Especially, using various marketing tools that share the same messages and ideas. With high-end intentions of promoting businesses or events to a target audience. The word ‘promotion’ might invoke visuals of advertisements through which organizations try to convince consumers to buy their goods and services.

However, promotion is not only about advertising. The promotional mix has various communication tools and different tools should be based on the target audience.

A Promotional Campaign Requires You;

  1. Set the objective for the campaign (SMART goals),
  2. Identify the target market (current users, influencers, decision-makers),
  3. Develop clear and unambiguous messages
  4. Identify the communication channel (Direct mail, newspaper ad, tvc, etc),
  5. Determine the Promotion mix and Allocate the Budget,
  6. Actualize the ROI while evaluating the campaign effectiveness, etc.

In the end, a promotional campaign help brands engage with customers at multiple touchpoints. For example, the customer will see the tvcs, listen to radio advertisements and even see youtube ads. Hence, this concludes the definition of the Promotional Campaign along with its overview.


READ MORE: What are the 5 Promotional Strategies?


How ROI is Calculated | Simple Steps for Online Marketers

How ROI is Calculated | Simple Steps for Online Marketers How ROI is Calculated

Return on Investment (ROI) is a financial metric that is widely used to measure the probability of gaining a return from an investment. It is a ratio that compares the gain or loss from an investment relative to its cost. ROI is as useful in evaluating the potential return from a stand-alone investment as it is in comparing returns from several investments.

What is Tomoson? The #1 Influencer Marketing Platform

What is Tomoson? The #1 Influencer Marketing Platform What is Tomoson?

Tomoson is a platform that connects you with influencers that specialize in your niche. By teaming up with Tomoson’s influencers, you’ll be able to reach the perfect target audience in a powerful way—with the voices of people who they already like and trust. I could simply say, Tomoson — is the #1 influencer marketing platform best for scoring links, mentions, and even reviews.

Website Conversion Rate | Best tools for online marketers

Website Conversion Rate | Best tools for online marketers Website Conversion Rate

As I will explain to you, site conversion optimization tools are the fuel that keeps the topmost and profitable websites alive business-wise. For one thing, every site conversion represents either a direct revenue or future revenue leads. So, the higher your conversion rate, the more money you stand to make.

Business Meeting | 3 Key Elements For Effective Agendas

Business Meeting | 3 Key Elements For Effective Agendas What is a Business Meeting?

In essence, a Business Meeting is a gathering of two or more people to discuss ideas, goals, and objectives that concern the workplace. Business meetings can be conducted in person at an office or at a different location, or even over the phone and by video conference. Meetings take place with employees, managers, executives, clients, prospects, suppliers, and partners, and anyone else related to the organization.

Increase Page RPM by 40% using these 9 Best Methods

Increase Page RPM by 40% using these 9 Best Methods Increase Page RPM

By definition, RPM stands for “Revenue per Mille” (Mille means thousand in Latin). So, Page RPM is an estimated revenue you can generate by serving a thousand page views to the readers. It is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000. So, How do you Increase it?

Online Payment Methods Suitable for eCommerce Sites

Online Payment Methods Suitable for eCommerce Sites Online Payment Methods

Online Payment Methods (gateways) are the eCommerce services that process payment information for websites. And while many of the companies on the list have been available to online merchants for years, many are also now getting into new areas of online payments. Such as social commerce and in-store online card reader systems.

Scroll to Top