Spinlet is a privately held company that was formed in 2006 in Finland and bought by Nigerian Music platform investors. In addition, it was launched in 2011 in Nigeria and has regional offices in Lagos. As well as the United States of America and South Africa.
Category: Marketing Leads
Marketing Leads are persons who show interest in the brand or products and services. At the end, which makes the person a potential customer.
Not forgetting, the primary goal of any company is to generate as many leads as possible. And eventually, guide them down the sales funnel with relevant content and offers towards the purchase.
Types of Marketing Leads
Notably, the type of marketing leads depends on their placement in the marketing funnel.
In general, there are three main types of marketing leads:
- Information Qualified Lead (IQL). These leads are at the start of their buyer journey. At this stage, a company offers helpful information on a topic relevant to the person’s query in exchange for personal data, like name, email address, location, etc. This type of marketing lead is also called a cold lead.
- Marketing Qualified Lead (MQL). These leads are in the middle of a sales funnel. They have expressed continuing interest in a company. After the prospects identify the problem, they typically look for the way a company can handle it. This type is also called a warm lead.
- Sales Qualified Lead (SQL). This lead is at the bottom of the funnel, expressing the willingness to make a purchase. It is also called a hot lead.
READ MORE: How to Generate leads
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Before changing to its current name, NEFCU was known as the Credit Union For Better Banking. Whereby, NEFCU stands for the New England Federal Credit Union. And also, as one of Long Island’s leading credit unions, it offers affordable banking services to the Long Island community.
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