Category: Marketing Leads

Marketing Leads are persons who show interest in the brand or products and services. At the end, which makes the person a potential customer.

Not forgetting, the primary goal of any company is to generate as many leads as possible. And eventually, guide them down the sales funnel with relevant content and offers towards the purchase.


Types of Marketing Leads


Notably, the type of marketing leads depends on their placement in the marketing funnel.

In general, there are three main types of marketing leads:

  1. Information Qualified Lead (IQL). These leads are at the start of their buyer journey. At this stage, a company offers helpful information on a topic relevant to the person’s query in exchange for personal data, like name, email address, location, etc. This type of marketing lead is also called a cold lead.
  2. Marketing Qualified Lead (MQL). These leads are in the middle of a sales funnel. They have expressed continuing interest in a company. After the prospects identify the problem, they typically look for the way a company can handle it. This type is also called a warm lead.
  3. Sales Qualified Lead (SQL). This lead is at the bottom of the funnel, expressing the willingness to make a purchase. It is also called a hot lead.

READ MORE: How to Generate leads


 

eBook Publishing | A Simple Step-by-step Beginners Guide

eBook Publishing | A Simple Step-by-step Beginners Guide eBook Publishing

An electronic book, also known as an e-book or eBook, is a book publication made available in digital form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices. Ebooks are, well, books. But in a format where they can be delivered or downloaded online.

Klout support Ends | Here is Everything you Should know

Klout support Ends | Here is Everything you Should know

Klout was a website and mobile app that used social media analytics to rate its users according to online social influence. For instance, via the “Klout Score”, which is a numerical value between 1 and 100. Additionally, the Klout Platform was founded back in March 2008 by Joe Fernandez in San Francisco, California, United States.

Online Selling Products | Everything Starters Should Know

Online Selling Products | Everything Starters Should Know Online Selling

Ever since the idea of online auctions came into existence, the online selling market has been on the rise. Many are interested but don’t know how to get started. There are still all kinds of ways to make money through online selling. Whether you’re selling what you already have or buying and selling a store.

Scroll to Top