Category: Marketing Leads

Marketing Leads are persons who show interest in the brand or products and services. At the end, which makes the person a potential customer.

Not forgetting, the primary goal of any company is to generate as many leads as possible. And eventually, guide them down the sales funnel with relevant content and offers towards the purchase.


Types of Marketing Leads


Notably, the type of marketing leads depends on their placement in the marketing funnel.

In general, there are three main types of marketing leads:

  1. Information Qualified Lead (IQL). These leads are at the start of their buyer journey. At this stage, a company offers helpful information on a topic relevant to the person’s query in exchange for personal data, like name, email address, location, etc. This type of marketing lead is also called a cold lead.
  2. Marketing Qualified Lead (MQL). These leads are in the middle of a sales funnel. They have expressed continuing interest in a company. After the prospects identify the problem, they typically look for the way a company can handle it. This type is also called a warm lead.
  3. Sales Qualified Lead (SQL). This lead is at the bottom of the funnel, expressing the willingness to make a purchase. It is also called a hot lead.

READ MORE: How to Generate leads


 

What are Podcasts? How to Launch yours in Step-by-step

What are Podcasts? How to Launch yours in Step-by-step What are Podcasts?

Podcasts are an exemplary on-demand online internet radio. And with new technology advancement, their elements have even been further simplified. Especially, now that through blubrry you’ll be able to integrate them into your website. Allowing your subscribers to listen to you live, download, and even share the ones they love.

What is Business Blogging? SEO Webmaster Simple Guide

What is Business Blogging? SEO Webmaster Simple Guide Business Blogging for SEO

Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth. Often, business blogging entails the process of creating relevant contextual and well-written articles and blog posts.

Android 9 Pie Upgrade | Everything you Should know about

Android 9 Pie Upgrade | Everything you Should know about Android 9 Pie

The new Android 9 Pie harnesses the power of artificial intelligence to give you more from your phone. Now it’s smarter, faster and adapts as you use it. In addition, Android 9 Pie adapts to you and how you use your phone, learning your preferences as you go. Your experience gets better and better over time.

Online Brand Profiling | What is it & How does it work?

Online Brand Profiling | What is it & How does it work? Online Brand Profiling for Beginners

Online Brands Profiling and Product Reviews by the jmexclusives team are limitless. Including, improving your brand and products online search results, reputation awareness as well as online presence representation. On the other hand, leveraging your online brands’ profiling and product reviews creates a general outlook of online business presence.

Web Query Parameter | What is the Destination Targeting?

Web Query Parameter | What is the Destination Targeting? Web Query Parameter

As a definition, the web query parameter is a set of instructions that defines two substrings. For example, the “contains” and “does not contain” subject substring containment. Whereas the “contains” match the type – also known as a “substring match.” This allows you to target any occurrence of a substring with a longer string in regards to your website URLs.

Inbound Marketing | Everything you Should know

Inbound Marketing | Everything you Should know Inbound Marketing

Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have.

Scroll to Top