Category: Marketing Leads

Marketing Leads are persons who show interest in the brand or products and services. At the end, which makes the person a potential customer.

Not forgetting, the primary goal of any company is to generate as many leads as possible. And eventually, guide them down the sales funnel with relevant content and offers towards the purchase.


Types of Marketing Leads


Notably, the type of marketing leads depends on their placement in the marketing funnel.

In general, there are three main types of marketing leads:

  1. Information Qualified Lead (IQL). These leads are at the start of their buyer journey. At this stage, a company offers helpful information on a topic relevant to the person’s query in exchange for personal data, like name, email address, location, etc. This type of marketing lead is also called a cold lead.
  2. Marketing Qualified Lead (MQL). These leads are in the middle of a sales funnel. They have expressed continuing interest in a company. After the prospects identify the problem, they typically look for the way a company can handle it. This type is also called a warm lead.
  3. Sales Qualified Lead (SQL). This lead is at the bottom of the funnel, expressing the willingness to make a purchase. It is also called a hot lead.

READ MORE: How to Generate leads


 

Google AdSense Ads | Save Time With Automated Adverts

Google AdSense Ads | Save Time With Automated Adverts Google AdSense

There are so many ways you can make money by allowing advertisers to advertise along with your website. Of course, there are many advertising programs that can help you achieve that nowadays. Google Adsense is one of the most preferable among them all. Google Platform provides a CPC (cost-per-click) advertising program.

Custom URL Channels Set Up Guide For Google AdSense

Custom URL Channels Set Up Guide For Google AdSense Custom URL Channels for Google AdSense

Custom URL Channels help increase your daily revenue earned faster. By getting advertisers to bid on your websites or blogs real estate space. But the point is when you sign in to your Adsense account. When you click Online Ads, you click on Google AdSense custom URL channels.

Salary Expectation Question | How do you Answer them?

Salary Expectation Question | How do you Answer them? Salary Expectation Question

At some point, employers ask the Salary Expectation Question in order to get a sense of whether they can afford you. They might also ask you this to see how much you value yourself and the work that you do. By doing some research and preparing an answer ahead of time, you can demonstrate to the employer that you are flexible with your salary. But, it is also important that you also know what you are worth.

GDPR Benefits | Everything Webmasters Should Know

GDPR Benefits | Everything Webmasters Should Know EU GDPR

The General Data Protection Regulation (GDPR) standardizes data protection law across all 28 EU countries and imposes strict new rules on controlling and processing personally identifiable information (PII). It also extends the protection of personal data and data protection rights by giving control back to EU residents.

Advertising Networks | Everything you Should know

Advertising Networks | Everything you Should know Advertising Networks for your Website Monetization

Advertising networks or ad networks is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with the advertiser’s demand.

Scroll to Top