Online Marketing or Digital Marketing (also known as Internet Marketing) refers to the strategies used to market products and services online and through other digital means. These can include a variety of online platforms, tools, and content delivery systems, such as website content and design. email marketing. social media channels, etc.
In marketing, a webmaster may Design a Pop-Up Form — small windows that appear over the top of online pages as a web user browses over the internet — to create more subscription attention. Advertisers used them as a way to get your attention, but users soon became so annoyed. Leading to some software providers and all the major web browsers introducing pop-up blockers.
Business Marketing is the unending act of communicating with the public. Especially, in a lucrative attempt to influence them towards visiting a certain web-based business in order to engage with the key service solutions they offer or even for them to buy the brand products.
Online Digital Marketing is the process of marketing brands, products, services or solutions using digital technologies. Especially on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Inasmuch as Online Business Branding and Management is concerned, the reputation and awareness it creates are equally important. Especially to its targeted audience and visitors who heavily rely on Search Engine Results for answers to their Online FAQs. However, for many companies, online business branding has not proved important yet.
eCPM, short for “effective cost per mille,” is how much an advertiser pays for an ad space per unit of 1,000 ad impressions (Mille is Latin for thousand). eCPM is one of the most important KPIs in mobile advertising, as it shows how lucrative certain ad spaces, apps, and other dimensions are. With a full understanding of eCPM, publishers can optimize their monetization strategies.
Infrastructure-as-a-service (IaaS) is a form of cloud computing that provides virtualized computing resources over the internet. IaaS is one of the 3 main categories of cloud computing, alongside Software-as-a-service (SaaS) and Platform-as-a-service (PaaS). In an IaaS model, a cloud provider hosts the infrastructure components traditionally present in an on-premises data center.
Your site Page CTR (short form for Page Clickthrough Rate) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign. For a particular website as well as the effectiveness of email campaigns.
InnovateMR is a web platform that connects organizations with market research audiences around the world. As they help and support them make informed data-driven strategies, and identify growth opportunities. With Real People, Quality Data, Faster Answers!
A Search Engine Results Page (or Page SERP) is a page generated by a search engine in response to a user search or query. SERPs display a list of results or sites relevant to the user’s search. Paid advertisements, if relevant, may also appear in a SERP. And if you’re ready to learn more about SERPs and their importance to search engine optimization (SEO), keep reading!
one of the best ways of growing an eCommerce business is to invest in digital marketing. And if you want more customers, you will need to get your name out there. Especially, in order to drive more traffic to your online store and generate sales. In that case, Digital Marketing Channels are anything that gets your brand, business, product or service at the forefront of your preferred audience.
Pay Per Click (PPC) has always been one of the highly used models for driving traffic to Websites. And it’s no brainer that - a highly effective PPC campaign not only needs a good budget but also needs a proper strategy. But, you need to be an expert or hire a PPC expert to create and optimize your campaign.
A Website Testimonial Page represents a webspace location for an endorsement, recommendation, or statement by someone who is sharing a positive experience with a business or product. And this one of the reasons why many businesses choose to publish customer testimonials on their website.
Just like Google Analytics, Kissmetrics is a web analytics platform solution that helps you get, keep and even grow your customer engagements. Whereby, through KISSmetrics, it's easy to track your customer conversion process. Discovering areas where you’re losing potential customers.
Flippa was founded by Mark Harbottle and Matt Mickiewicz as the SitePoint Marketplace. And was spun off as a separate website in June 2009. By 2015, it had traded more than $140 million in websites, domains, and mobile apps. Half of the Flippa's revenue comes from selling the websites. While the sales of domain names contribute to about 30% of the deals.
Simplistically, a Domain Name is the address that you type into a website browser address bar, to get to a particular website. In short, it's your website name or the address where Internet users can access your website. In general, it's used to find and identify computers on the Internet.
Website Monetization is the process of converting existing traffic being sent to a particular website into revenue. The most popular ways of monetizing a website are by implementing pay per click (PPC) and cost per impression (CPI/CPM) advertising. Various ad networks facilitate a webmaster in placing advertisements on pages of the website to benefit from the traffic the site is experiencing.
Page RPM stands for “Revenue per Mille” (Mille means thousand in Latin). So, page RPM is an estimated revenue you can generate by serving a thousand ad impressions (page views) to the readers. It is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000.
Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth. Often, business blogging entails the process of creating relevant contextual and well-written articles and blog posts.
If you want to grow your channel, you should create a custom URL link using the YouTube Auto-subscribe Link Generator to get more subscribers. Instead of just linking your channel URL plainly on other social media platforms.
An email monitoring software gives organizations insight into how employees use email as part of their day to day jobs. Providing a wealth of information on both individual users and departments as a whole. This can help management identify poor working relationships or communication issues between individuals or teams as a whole.
Android Go, also known as Android Go Edition, is a stripped-down version of Android designed to run on entry-level smartphones. It’s comprised of three optimized areas. Namely, the operating system, Google Play Store, and Google apps. All in all, which have been reimagined to provide a better experience on lesser hardware.