Copywriting is the act or occupation of writing a text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
The greatest difference between content writing vs. copywriting lies in its purpose. Whereby, copywriting is selling your personas on your brand. While content writing is subtly telling them about it while delivering valuable content.
Content creation is the ultimate inbound marketing practice. When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement.
Technically, the main duty of SEO Specialists (aka Search Engine Optimization or SEO Webmasters) is to test, analyze, and make changes to any website — that of the clients or even their own. So that it’s well optimized for search engines. And, more so, making sure that the website subsequently ranks higher in the major SERPs like Google and Bing.
On one hand, brand name trademarking protects certain kinds of intellectual properties. Whereas it can apply to any unique symbol, name, device or word that simply identifies a company or product. On the other hand, smart business people instinctively understand the benefit of finding a name for their business. Especially that which has the highest potential to develop into a brand name.
Your website is one of the most important aspects of your brand’s online presence and it’s important that you design it right. It’s also the place where you nurture your bottom-of-the-funnel leads to get conversions. It should be designed keeping in mind your audience and should ensure that it improves user experience.
As a “part of speech,” Transition Words & Phrases are used to link words, phrases, or sentences to make a more meaningful and attractive readers’ experience. Perse, they help the target content readers (for example, blog) to progress from one idea (expressed by the author) to the next idea.
A/B testing is also known as split testing. It’s the process of comparing two versions of a web page, email, or other marketing assets. And then measuring the difference in their performance. You do this by giving one version to one group and the other version to another group. Then you can see how each variation performs.
There are so many different ways you can use your writing skills in life. For instance, you may need your expertise for personal matters. In addition, your friends will enjoy reading a well-developed story or letter from you. It is also great for the overall quality of your speech.
Tags & Categories in WordPress are something that you will always find in the right sidebar when writing or editing a post. But there’s more to the topic than just that. Categories and tags have much more significance when it comes to the content organization on your site, as well as SEO.
First things first, let’s define our terms. Guest Posting means writing and publishing an article on someone else’s website or blog (like jmexclusives). It’s a great way to connect with new readers and get your name out. I offer this on my own site (occasionally) and do it quite a bit on other blogs with audiences that I want to speak to.