Brand Building is the act of generating brand awareness, establishing and promoting companies using set strategies and tactics. In other words, brand building is enhancing brand equity using advertising campaigns and promotional strategies. Branding is a crucial aspect of the company because it is the visual voice of the company.
Category: Advertising & Marketing
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Search Engine Marketing, in short (SEM) is the process of gaining website traffic by purchasing ads on reputable search engines. Such as Google, Yahoo, Bing, and even Yandex search engines. No matter what you choose, between SEM or PPC, it’s important to understand that both require a good deal of upfront strategy and ongoing work to get results and a high return on investment.
Traffic to your website helps to improve your rank which in turn generates more traffic, but you want to make sure that the increase in traffic is associated with an increase in engagement as well. If your traffic is increasing but your conversion rates are decreasing, you’re not bringing in the right traffic.
Of course, you’d like to learn more about Pinterest Advertising Campaign basics. Especially, utilizing the basic Google Tag Manager platform to convert leads in your Promotional Campaigns. So, follow my leads to the end of this post. Be that as it may, through Pinterest Advertising Campaign, you have the opportunity […]
Mobile marketing is part of a multi-channel, digital marketing strategy. In particular, aimed at reaching a target audience. Especially, on their smartphones, tablets, and/or other mobile devices. Such as, via websites, email, SMS and MMS, social media, and apps. As a matter of fact, mobile marketing is disrupting the way […]
As can be seen in this review, there are various WordPress Statistics Plugins to help measure your general website traffic. For one thing, you can never know how successful your WordPress site is if you don’t have the right tools. Especially, to measure visitors, page views, conversions, and every other […]
Email management is a specific field of communications management affiliated with managing high volumes of inbound electronic mail received by organizations. For instance, customer service call centers currently employ email response management agents along with Pone Support Agents, and typically use software solutions to manage emails.
Are you are a Bollywood Films lover? Of course, with or without the famed Kenyan commentator DJ Afro, you’ll agree with me they are top-notch. Especially, if you are the type of movie and or Tv series lover sharing my taste. With an unending appetite for action-filled, thrilling and highly […]
Glovo is a Spanish start-up founded in Barcelona in 2015. In addition, it is an on-demand courier service that purchases, picks up, and delivers products ordered through its mobile app. As a matter of fact, Glovo aspires to be a multi-category lifestyle app. For one thing, with food delivery being the most popular offering. Eventually, […]
What Do We Know About Equity Bank Equitel and Finserve Africa Limited? In the first place, Finserve Africa Limited (trading as Equitel) is a mobile virtual network operator (MVNO) in Kenya. By the same token, it is a wholly-owned subsidiary of Equity Group Holdings Limited. Using the Airtel Kenya network as its services solutions carrier. […]