Capterra | No #1 Tool For Finding The Right Business Software

Join thousands of other Capterra users and create an account — with one click, LinkedIn, Google, or even your email — to save and share your favorite apps. Pick up where you left off later and get personalized recommendations. It’s the number one tool that has been helping businesses choose better software since 1999. Find the perfect software for you!

To start using the web software tool, all you’ll need is to first register or sign in if you are an existing member. And then, take a short quiz to get a list of software perfect for your business needs. Or even, write a review to share your software experience to help others make smart decisions. Below are some good examples of places to start using Capterra:

Consider Its:

The next thing is to browse through the software categories list on their official website in this case. And, when you find a software product you like, click the heart icon to save it. Generally, Capterra has lots of different resources to help you.

Equally important, you can Review Business Software that best interests you. Write reviews of your own experience with software products used in your industry. That said, you can have a look at some popular products other professionals are using. Can’t find any products that you use? Well, use the search bar to search from its over 30,000 products list.

What Is Capterra?

For both new (beginner) and even its professional users, Capterra is the world’s leading software reviews website and selection application platform that helps you find the right software for your business. With its unique web software platform, you can easily find any software, compare options, and read reviews at a go.

Overall, they help users like you make smart decisions about the digital tools that power up your business services solutions, and products. Currently, located at 1201 Wilson Blvd 9th Floor Arlington, VA 22209, their aim is to list every product on the market. Regardless of whether they pay them or not. So that you have a full view of all your options.

After all, being the most comprehensive and helpful resource for software buyers has been their mission since they started back in 1999. Their complete software lists, verified user reviews, sort, and filter tools, and articles are all available to help in your task of finding the right solution for your needs.

In other words, according to Wikipedia, Capterra, Inc. is a free online marketplace vendor serving as an intermediary between buyers and technology vendors within the software industry. The company assists consumers with selecting the software for their needs with user reviews and research. That said, you can get started for free if you’re interested.

With Capterra You’ll:
  • Seek The Good: It’s crucial for us to think and act ethically, no matter what — the role of Capterra.
  • Get Actual Facts: Feel confident with the most comprehensive software search resource out there.
  • Read Real Opinions: It’s quite proud to offer over 1 million verified software reviews from people like you.
  • Do Great Work: They connect you with tools to help you succeed. Count on them to point you in the right direction.
  • See 100% Real Reviews: Their reviews are from real buyers who’ve been validated through a rigorous process.
  • Keep Getting Better: They always want to hear how they can better help you. Feel free to get in touch with them.
  • Use It 100% Free: Usually, they only get paid for connecting vendors to people with business challenges.

In nutshell, they get paid by software vendors because they help connect them to people whose challenges everything that their software is built to solve. On the same note, vendors can’t pay to have reviews removed. With that in mind, for all media inquiries, please email them at [email protected] for more support. For their key software glossary list;

See these categories:

As I mentioned, you can start easily if you’ll just browse all software categories to learn more. Simplify all your search with the help of its ultimate software platform. You can also Review Business Software for free if you wish.

That aside, Capterra is free for users because vendors pay them when they receive web traffic and sales opportunities. Capterra lists all vendors — not just those that pay them — so that you can make the best-informed purchase decision possible. Uniquely, they provide every vendor the opportunity to showcase their products and collect user reviews.

Get Started: Write Reviews To Get Rewards Today! Claim current rewards, view your past rewards and discover new products to review. The following page displays published reviews only. This means that; any reviews not displayed are either waiting to be processed or did not meet their Reviews Guidelines and, therefore, will remain unpublished.

Write Capterra Reviews To Get Rewards Today!

Note: If you’ll have any questions, please feel free to refer to their main Gift Card FAQ section page for more details. And now, it’s time to learn the key steps for finding the right business software using the free Capterra tools.

The Simple Steps For Finding The Right Business Software

Don’t know where to start if you anticipate buying software for your business? Navigating the software buying process is tough, but both our Web Tech Experts and Capterra team are here to help you go about it. To do things just right, all you can do is check out how to buy software in 6 easy steps first. So that you know what it all entails to get the right fit.

Not only that; but you should also check out their research resources and in-depth guides for a number of software verticals. No matter what type of software you’re looking for, these tools, comparisons, and infographics will make your software purchase decision easier, faster, and cheaper.

Likewise, you can also check out their FAQs page to learn more about Capterra and the different types of software they have at their disposal. Whether you’re starting your search or just trying to learn more, these frequently asked questions will help steer you in the right direction.

Basically, their key leading team will help you find the right software for your business. In the end, you’ll feel more confident with the most comprehensive software search resource out there. That said, below are the steps that you’ll need to follow. More so, in order to find the right application platform or even software tool for your business.

Step #1: Pinpoint Your Actual Business Needs

The first step of the software-buying process involves figuring out your needs and making sure they’re aligned with your business goals. Ask yourself this; what problem do I need to solve? Identifying the problem helps you narrow down the type of software you need. Start with a specific, business goal-driven issue and then move up the ladder.

The core business goal-driven software needs should:
  • help your employees to collaborate faster on projects
  • allow you to track your inventory at multiple store locations more accurately
  • easily help you improve your communication with all target customers

If you’re not sure where to start, there’re some ways to identify problems and how they’re tied to the business goals.

Consider the following:
  • Talk to your team to pinpoint the current problems.
  • Dig deep in conversation to find the underlying issue, not just the symptoms.
  • Evaluate your current software and discuss issues using it with your teamforce.
  • Ask others in your network and/or industry if they’re experiencing similar issues.

Step #2: Define Your Application Software Requirements

There are likely dozens, if not hundreds, of software products designed to address the problem you’re having. But, that’s not enough! You need software that will match your business’ specific needs.

Ask yourself this question: How do we want to use this software? Knowing what you want to get out of the software you use will help you get closer to the right choice for your business.

Some requirements to consider include:
  • Features (all the things you need it to do)
  • Number of users (if you need separate accounts for each user)
  • Ease of use (how easy it will be for your team to use)
  • Integrations (how it interacts with other software you use)
  • Growth potential (how well the software will meet future needs)
  • Pricing (how much you’re willing to spend on the software)

Don’t stop at answering this question, though. Bring in additional information to refine your requirements by visiting Capterra’s software directories to browse in-depth user reviews from other people like you.

By doing so, you’ll be able to see what features similar companies see as must-haves. Furthermore, our research shows that starting with user review websites and software directories saves time, compared to Googling. In a 2018 survey of small and midsize businesses, respondents who first accessed reviews and directories spent an average of 22 months.

More so, on their entire software buying journey, five months shorter than those who started with generic web searches and social media (27 months). To build confidence in your requirements, talk with your team to see what users will actually need. You can also look at one or two leading software companies.

And then, try to see clearly what extra features they offer. Forthwith, compare those to other software you’re considering to see which features you can’t do without. As well as which features are nice business bonuses.

Step #3: Shortlist To Identify The Best Options 

The next step in your software search involves creating an exhaustive list of all the solutions that meet your needs. At all costs, a great place to start is to search for a software category on the official Caterra web platform.

After creating a comprehensive software list, it’s time to narrow it down to a manageable shortlist of realistic options. Ideally, that list should have three to seven products on it— any more than that and the selection process risks becoming too long and complicated. Therefore, make sure that fine-tune your options in accordance with their dire solutions.

Ask yourself this question: Does this software solution need to be on my shortlist? To answer this question, start comparing the software on your list against the requirements you laid out in step two. Whilst, taking care to evaluate a few other necessary options.

Consider the following:
  • Does the product solve your key problem and support your business goals?
  • Does the product meet your feature requirements?
  • How user-friendly is the solution?
  • Does the product work (integrate) with the software you use now?
  • Does the product have good user reviews?
  • Is the product within your budget?

Once you’ve answered these questions, you should find that most of the solutions on your initial long list can be removed. To further reduce your list, use Capterra’s filtering tool and user reviews.

The filter tool (found on specific software category pages) allows you to whittle down your results by popular features, pricing options, and more. User reviews (found on specific software product pages) will give you overall ratings. As well as ratings for ease of use, customer service, overall value, and features.

Compare top choices side‑by‑side:

In general, you can take a shortlist quiz for your business to get personalized software suggestions. Plus, filter software, compare options, and save your favorites to your dashboard. As you compare top choices side‑by‑side.

Take a software shortlist quiz

Get a snapshot of the software you’re looking at and evaluate the pros and cons with pricing info, features packages, and more. You can check out a sample comparison below, or even go on to start building your own sample!

Some top choices are:
  • Zoom vs WebEx
  • vs Asana
  • Quickbooks vs Freshbooks

In the same fashion, you can also see the industry category and business size of reviewers as well. Always remember, a product might be good on paper, yes! But, you want to make sure people like you actually enjoy using it.

Step #4: Select The Topmost Software Platform 

You’ve done a lot of research by this point, and are ready to make a final selection from your shortlist. To feel fully confident in your decision, here are some last checks to be sure you’re picking the right software for your business.

Ask yourself this question: Do I trust this company with my business? Bearing in mind, your relationship with the software vendor will be some sort of a partnership.

Below are some ways to build that trust:
  • Read user reviews on Capterra from current customers that have needs similar to yours.
  • Create a list of questions for vendors based on any concerns you have after reading the reviews.
  • Reach out to vendors, schedule demos, and ask questions.
  • See software capabilities up close to allow you to make more meaningful comparisons.
  • Contact the vendors on your list to determine final pricing and service levels.
  • Get in touch with any other resource parties for training and onboarding materials.

Note: different software companies provide varying levels of service after your purchase. So, if you want something hands-on, talk to the vendor ahead of time.

After completing these checks, you should feel even more confident in your selection. The next step is ensuring your team shares this confidence. Particularly, by integrating some application software toolkits into their tasks.

Step #5: Get Some Software Application Team Buy-In 

Before you purchase new software, you need buy-in from others on your team. Not everyone will have spent as much time on software research as you, so share your findings and let them know how you arrived at your final choice.

Ask yourself this question: Who will this decision affect? And then, include anyone who will be affected by the software change in presentations and discussions.

That could include:
  • Team members who will use the new software
  • Those in charge of the software budget
  • Executives who will sign off on the software purchase
  • IT personnel who will implement the new software
  • Management who will be responsible for driving the change

Share your research and selection reasons, and leave plenty of time for feedback. Once those affected by the change (and those in charge of the software budget) are on board, you’ll be ready to purchase.

Step #6: Purchase Your New Software Application Platform 

Technically, this final step is the most straightforward. But, there are a few things to be aware of before you sign on the dotted line and send in that first official payment. For instance, make sure you’ve communicated with the vendor first.

More so, ahead of time in order to discuss the terms of your contract in detail. Also, discuss payment plans, and ask about payment discounts. It’s time to celebrate the greater efficiency and other benefits to come from your new software.

Ask a question like: Are there any discounts your business might qualify for (e.g. if you work for a nonprofit)?

As such, ask about payment discounts for paying annually instead of monthly. Discuss what the software vendor will be responsible for post-purchase. This could include onboarding and staff training, customer service availability, access to future software updates, etc. If paying on a monthly or other recurring schedule, work with finance internally.

In particular, to make sure the budget will be available when needed.  Important to realize, that once you’ve officially bought a software package, pat yourself on the back for your hard work. And then, feel confident that you’ve made the right software choice for your business. Obviously, because you took the time to get the buying process right.

Capterra Survey Information: The “Small-Business Software Buying Trends” 

Capterra conducted this survey in July and August 2018 among 420 small and midsize businesses (SMBs) based in the U.S., Germany, and France. Respondents were screened for company size and revenue to qualify as SMBs. Qualified respondents were decision-makers or had a significant influence on decisions related to purchasing technologies.

They were required to have purchased at least one piece of software valued at $5,000 or more within the past 12 months. Respondents were required to be at least office managers, influencing software purchase decisions in their organizations. Note that; this article was first shared by Kristen Bialik — the lead Capterra blog author.

Kristen Bialik is a senior specialist analyst covering customer experience for Capterra. She holds B.A. in English and Communications from the University of Michigan. And an M.A. in Journalism Research from the University of Wisconsin-Madison. Follow her at @kebialik on Twitter for more insights on CX for small and midsize businesses.

Learn More: 18 Surprisingly Easy Ways to Collect B2B Software User Reviews

Keeping in mind, lots of people can write. But few can produce user action. Kristen is everything a product team could want in a content marketer. She’s one of those rare talents that writes from a place of empathy for the user in an earnest way, translating complex concepts to drive meaningful and material user interaction.

Her content has directly driven a user return rate of almost 300% and her content has increased email click-to-open rates by 600%. Her work on marketing my team’s product has been invaluable in growing user engagement. As a team player here, Kristen is an excellent researcher, writer, and data analyst.

In other words, Kristen is a self-starter and a quick learner. Her positive attitude and cooperative mindset make her an asset to virtually any project. Kristen lifts our performance with her presence and support. Thus, we would be thrilled to have her on our teamforce in any capacity. Learn more about the main author — writer, researcher, analyst, creative.

Summary Notes:

Customer reviews are incredibly important, especially for software buyers. 66% of software buyers say that reviews significantly impacted their final purchase decision. If you don’t have any user reviews, how can those buyers make the right decision for their business? Well, some vendors have seen a lot of success in reviews collection for a short time.

But, it’s still a difficult task to figure out the best way to reach your customers and encourage them to leave a review. There just isn’t a master list of reviews collection ideas or strategies out there to inspire your marketing team…until now! We’ve found that listings with 10 or more Capterra reviews have a 1.5x higher conversion rate than those without reviews.

So, as long as you continue to add more reviews to your Capterra profile, you’ll see fantastic results. To help you out, I’ve compiled a list of ways your team can easily collect a bunch of B2B software user reviews in a short amount of time. That said, are you still looking for more software-related web resources? Well, you can start in other useful ways.

Consider looking for more resources below:

That’s it! Everything you should know about Capterra and the best way for finding the right business application platform software is in simple steps. And now, having said that, it’s time for you to get started with the right tool — give Capterra a try today! And then, you can let us know what you think about its overall workability efficiency, and user experience.

Moreover, as I mentioned earlier, since 1999, they’ve been the web’s leading free resource for business software help. They connect you to insights and software to help you do better work. Including 800+ Software Categories, 1.5 million+ Validated Reviews, 50,000+ Products, and much more daily.

But, if you’ll need more help, you can always Consult Us and let us know how we can sort you out. You can also share your additional suggestions, opinions, thoughts, contributions, or even questions in our comments section. Not forgetting, you can also donate in support of what we do as well as to motivate creative content writers for their good work.

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