In its bare form, a Website is a single domain that consists of different web pages. And we should all know that by now, as well as the benefits a website can provide for your business. It’s shocking to witness how many businesses don’t actually have a website or online presence!
If you have a business and no website, you are losing out on great opportunities for your business. It helps accomplish many different marketing strategies to grow your business. As a business owner, you need to know where your consumers are.
So, what happens when consumers know your business and what you can offer. Yet, they can’t reach you? That is one of the risks you take by not having a website for your business.
For generations, retail was simple. Brands sold to retailers and retailers sold to shops. But in the age of the internet, consumers can interact directly with brand manufacturers. This may seem like a small thing.
But, has a dramatic change in the way people interact with business owners. A recent study highlights the need for a good brand website. Thus, the majority of consumers expect a better experience from a brand and from a retailer.
A personalized website with a cohesive design and strong content solidifies your expertise. Hence, presents the opportunity to demonstrate what sets your practice apart from the rest.
What is a Business Website?
Your business website is an integral part of a larger marketing plan. It is therefore important to understand the role it must play. Your website is usually the cornerstone of any online marketing plan, providing a presence for your business.
It’s the online equivalent of owning a high street shop or prominent office. On many occasions, it is the center of a business’ universe and is generally the place where another marketing activity is attempting to drive traffic to.
Your business website strategy and how you engage a visitor are the deciding factors in the daily battle with competitors both large and small. It is vital that you understand the strategies behind your business website and are absolutely clear what functions it must perform, both emotionally and logically.
Why do you need a Business Website?
As an example, small business websites must include a website marketing strategy and website content strategy.
The website marketing strategy covers the purpose of the website for business, the function it must perform and how it must be found. Website content strategy considers the reader, and how they scroll around your website. As well as the marketing messages that the reader must-see.
Depending on the nature of a business, the website may be the lifeblood of sales activity, or simply an information hub.
Let’s take a look at some typical functions of a business website;
This type of website is focused on engaging the visitor, leading them into specific areas of interest, whilst providing an incentive to possibly buy one or more products that have been specifically chosen for them.
There is an online shop with a shopping cart and checkout facility. This is more commonly known as an e-commerce website. Due to its nature, it is very easy to provide a “cold” experience, a pop-in, pop-out transaction-lead facility.
The challenge with this kind of website is that it is very easy to attract visitors who shop on price. The danger is that the visitor is a habitual shopper and they continue to shop the internet for better bargains. There is no brand loyalty here and as soon as they find products cheaper than yours, they are gone.
Without a good website marketing strategy and content strategy, it could prove difficult to entice a shopper for repeat custom. Most of us are familiar with this type of website and most likely will have shopped on them.
A good example of a well-known online shop is Amazon, which has continued to refine their strategies to provide a warmer buying experience. They make good use of ‘customers who bought this item also bought’ and ‘frequently bought together’ cross-selling tactics.
The next category of a business website is similar to the online retailer. This is the catalog style, whereby products are displayed however there isn’t a checkout to complete a purchase.
The strategy behind this type of website is to present an online catalog or brochure. Typically this could be a manufacturing business that sells its products to wholesalers or retailers, with the product eventually being sold to the end-user. A typical example is a car manufacturer.
This type of website will have information for their customers to refer end-users and it allows the eventual purchaser to gather information before committing to visiting the business and engaging with a salesperson.
The website is, therefore, providing multiple functions in respect of brand awareness, information and a safe place to browse without the pressure of a salesperson hovering, ready to pounce! It should support the sales and marketing teams by allowing prospect access to certain data to form an opinion, which in turn will hopefully lead to an inquiry.
The online information serves as a catalyst to a potentially faster sale when the prospect and salesperson finally meet.
Manufacturer or Wholesaler
Our third example is a manufacturer/wholesaler that may publish paper catalogs and/or have showrooms. The strategy behind these small business websites is very different. Their online presence is to provide contact details, almost like a directory, pointing the visitor to the right place or person to answer their inquiry.
There can be multiple reasons for less content on these websites. Perhaps there are too many products to list online and therefore it would be cost-prohibitive to add them to the website. They may sell products where the supplier prohibits the goods being advertised. They may sell many end-of-line products.
The main strategy could simply be personal contact. The business is local/regional and they wish to develop closer, long term relationships with their customers. To achieve this, a visitor to the website is encouraged to pick up the phone and discuss their requirements with customer service.
With modern technology, this could be facilitated by a web chat room. If the business sells fast-moving, fast-changing products, the maintenance for a shop/product display/catalog may not really fit with the product lines. Speed sales usually require a completely different approach.
Business Service Solutions:
Service industries employ different website strategies again. They tend to be brand lead. The content describes the services they offer and provides a small amount of valuable information, including testimonials. This is generally used to show competence and to provide the visitor with a degree of confidence that they will be looked after.
To be more personal, typically these websites have team photographs with the view to demonstrate experience and expertise to provide the visitor with more confidence and direction in respect of who they should be speaking to.
A typical example would be a consultant or a firm of accountants.
What is Website Design & Development?
Website Design is also known as Website Development and both of them involve either website styling or structuring. And it’s also a good choice to learn general introduction to coding since it’s super easy to get started.
Whether you’re looking for a career or just want to learn how to code, learning how to develop a web is simply for you. However, if you’re strictly speaking about the general concepts of website design & development the distinction is a little more clear.
All in all, these two roles play a major part in building the websites and apps we know. With this in mind, web design & development ranges from creating plain text pages to complex web-based applications. Such as social network applications and electronic business applications. In that case, let’s try and understand the key principles involved during website styling and structuring.
Below, allow me to answer the following questions;
What are the Features of a Website?
In the first place, web design governs everything involving the visual aesthetics and usability of a website. Such as color scheme, layout, and information flow.
In addition to everything else relating to the visual aspects of the UI/UX (user interface and user experience). But, what are some common tools that distinguish the web designer from the web developer are? Read and learn more!
By all means;
A bad website
It’s easy to recognize. They are just flat out bad, and often ugly. They hurt your eyes, have terrible navigation, and also annoying. T
his quickly sends visitors away by irritating, confusing, or dizzy. If you could use a good laugh then check out Websites That Suck.
A good website
This is the most common type, but harder to identify as it usually looks just like an effective website.
A good website should have a professional appearance, sensible navigation, good content, etc. It is not difficult to create a good one, so most fall into this category. The problem is, well does not equal effectiveness.
An effective website
This kind has the most benefits. The primary difference between a good and an effective one.
Besides profit, is that it anticipates the needs of the customer/visitor and meets those needs. Ironically, these are rare. Most websites try to “sell” rather than address the needs of the visitor.
To be effective they require more planning and effort to create, but the rewards are worth it.
What are the Benefits of a Business Website?
Standing out in a competitive market is difficult. However without memorable branding to set you apart from other chiropractic practices in your local market. It can be next to impossible.
Furthermore, having a professional logo and consistent branding will increase the value of your practice.
Generate new business and give you a strong online presence. Differentiating your chiropractic practice through your practice’s website is a great place to start.
Here are more benefits of a Brand Website;
Provides an instant visual presentation
Not every organization can afford television advertising, but a website provides a visualization element.
It’s always available to anyone with Internet access. If a customer has questions that require better answers on a website over the phone. This is a valuable asset to your marketing mix.
Accessible through search engines
There is a good possibility that you found this website through a search engine such as Google, Yandex, Bing, and Yahoo among others.
Between 80-95 percent of all traffic usually comes from search engines. You can target visitors who are actively looking for you, your product, your service, or your information.
It’s an extremely cost-effective way to advertise to those who like what you have to offer.
No other medium for being available 24/7/365 even compares to a website. With the modest cost of developing a website and putting it online.
There is nothing even close to being as cost-effective. You can easily misplace Printed materials. TV and radio commercials air at preset times.
While with a website you can visit at a time that is convenient for the visitor. Also, it’s more engaging with a proper design.
Even just a few years ago, most websites were nothing more than an electronic brochure. Their real potential was not being noticeable. Now the change is drastic.
The visitors have the ability to control and interact with a well-design website. You can take a virtual tour, spin an object around to see all sides.
To provide direct feedback, and much more.
Targets each visitor specifically
An effective website design meets every visitor’s needs. With proper targeting, you have the attention of your visitors.
By strategically planning, you can customize each area to the type of visitor who can benefit from it.
It is even possible to customize web pages to individual users for added convenience.
You can update a website
Unlike printed materials, you can change websites on a minute by minute basis if need be.
The expensive production costs of video and the editing time for a good advertisement make them even more attractive.
Plus, videos can appear and printed materials are available for instant download.
Saves on printing and mailing costs
By making printed materials available on a website, it benefits both you and your visitors. They have instant access so they do not have to wait for your mail to arrive.
Hence save on printing and mailing. It can have even more impact because you illustrate things.
For instance, movements and animation that printed materials alone cannot show.
Improves customer relations
Aside from the fact that when a customer asks you for your website address, they expect you to have one.
There are numerous benefits to your customer relations.
These are only a few:
- Customers can make a knowledgeable buying decision. If they are deciding between you and a competitor. Then, your website could mean the difference between who gets the business.
- It also provides a way for customers to benefit from a sale. If you provide information or support through a website that makes them happier about buying from you. Also, it strengthens your business.
- By providing an opt-in mailing list, your customers and website visitors will give you permission to contact them. This may be about special offers or additional things they may interest them purchasing from you.
Gives your Business credibility
A study since 2015 by Verisign reports that 84% of consumers believe that small businesses with websites are more credible than ones without an online presence.
To take it one step further, the study also concludes that 65% of consumers consider a brand company email to be more credible. Rather than, a generic email account such as Gmail, Outlook.com, AOL, or Yahoo mail.
The days of matchbook advertising don’t exist anymore. To remain relevant and credible, small businesses must invest in one.
For instance, if all your competitors have websites and your business doesn’t, who do you think looks more credible?
In conclusion, every 9 out of 10 consumers rely on the internet to locate and evaluate local goods and services.
Understanding these numbers and the online habits of consumers makes it difficult to understand why 46% of small businesses do not have one. For 54% with a business website, they benefit from a clear advantage when considering discoverability.
Additionally, a survey in 2015 by Redshift Research found that 83 percent of the businesses that do have one says: “their online platforms give them a competitive advantage over businesses without websites.”
With over 3.5 billion Google searches occurring each day, your customer could be seconds away from locating and patronizing your small business.
Business websites allow potential customers to access your business and learn about your products and services 24/7.
However, in today’s world, you can find a web designer who doesn’t know at least a little HTML and CSS. Hence, you won’t have to look far for a front-end web developer who can whip up a storyboard. For one thing, most people learn web coding because they want to create the next Facebook or find a job in the industry.
To enumerate, website design broadly refers to the tasks associated with developing websites for hosting via intranet or internet. Whereby, the web development process includes web design, web content development, client-side/server-side scripting, and network security configuration, among other tasks.
Website Design is also known as Website Development and both of them involve either website styling or structuring. And it’s also a good choice to learn general introduction to coding since it’s super easy to get started!
Here: Learn how to create a site!
Finally, if you are still in demand for more useful and related content on website design & development, put into consideration the following links.