Would you like to learn how to Build a Content Marketing Strategy on a Razor Thin Budget? Well, follow the leads in this article. Content marketing may sound like a simple deal. Many think it is only about creating content and updating it regularly on your digital channels. Truth be told, the content marketing strategy runs a little deeper than that.
The planning, creation, and publishing of content on online platforms is just the tip of the iceberg; a lot of QA and SEO are also involved. The exercise is quite detailed. In fact, 66% of marketers agreed that they would be seeing an increase in their content marketing budgets in 2022 vis-à-vis 2021.
If your business is looking to invest in content marketing, it will do well by hiring a white-label digital marketing agency. These professionals are well-versed in the nuances of content marketing and can help you make the most of your investment.
The Topmost Steps To Build A Content Marketing Strategy
On one side, running a successful home inspection business requires wearing many hats, and growing your online leads is one of them. While home inspectors get a good chunk of their business through referrals from real estate agents and homeowners, maintaining a professional online presence can help you spread the word about your company and get new clients.
On the other side, developing a business content marketing strategy is an important step toward success. In order to build a following through your content, you have to think about the needs of your audience. You have to think about what information they find valuable. Not forgetting, that you also have to make sure that you’re providing enough value for them.
Resource Reference: The Best Online Marketing Tactics That Can Grow Your Home Inspection Business
Most home inspectors are knowledgeable about construction and different home systems, but not many have marketing skills. Luckily, you can learn basic marketing techniques from the many online sources that are available today. Still, understanding which marketing techniques are the best for your business and how to use them effectively requires more time and research.
While content marketing strategy needs a lot of attention to detail and due process to be good for your business, there is good news in the bag. You can accomplish a lot on a shoestring budget if you have the know-how or the support of a professional content marketer. That said, let’s have a look at a few steps that can influence your business-based CM strategy.
Step #1: Examine The Topmost Search Trends
Just like in video marketing, the content that you publish on your online channels should resonate with what your target audience is searching for. Thorough research of popular keywords and semantics would reveal the search trends, and from there, you can begin strategizing a content creation plan.
With a professional content marketing agency, you would get the benefit of using professional tools and software to narrow down your list of relevant keywords. It would make it easier for you to create a content strategy this way.
Step #2: Analyze How The Competition Is Performing
For every business, there is a competitor who is performing far better. Learning from their experiences will help you create content that would garner consumer attention online. Visit the websites of your competitors and take a look at their content and keywords. Try to include similar topics and keywords in your own content strategy to compete for that traffic.
Try to create content that offers a unique value proposition to your customers in addition to delivering relevant information.
Step #3: Set Your Goals And Value Proposition
It is important to set a goal before creating a content marketing strategy. What do you hope to achieve through publishing high-quality content? Your goals can look like this:
- Increase website traffic by 10% by the end of the current quarter
- Increase social media follower count by 30% within the next 3 months
- Boost visitor engagement by increasing the time they spend on your website
Remember: it is important to quantify your goals and objectives and break them down into achievable milestones.
When this is done, you need to add value propositions to each milestone to help your visitors get you closer to your goals. For example, to increase the social media follower count by 10% each month, what value would you deliver to your visitors through your posts and stories? Strategize for all of this in detail.
Step# 4: Create Topic Outline And Decide Publishing Platforms
Once you have your keyword research and content goals in place, you need to sit with your content marketing team and decide on the posts you will create. These could be blogs, articles, content for video marketing, graphics, or anything that resonates well with your brand identity.
According to research by HubSpot, short-form video is the most popular media form that content marketers like to use in their content strategies. People find it easy to consume content this way; you can focus on creating short videos.
Step #5: Create A Content Schedule/Release Calendar
It may come as a surprise, but there are specific times of day when different forms of published content are more in demand. For example, early in the morning, when people wake up, they would visit their social media accounts to check what’s latest.
On the other hand, blogging sites would see more activity after noon when people take a break from their work.
A good content marketing strategy always takes into account the peak hours for each type of content planned for publishing. According to TrackMaven, for example, the peak hour to publish blog posts is 10 am to 1 pm, while the peak hours for consuming that content are 3 pm to 4 pm. Knowing the peak times helps you plan your content marketing effectively.
Step #6: Create A Target Based Content
Based on the research that you completed in the preceding steps, you can now begin creating content for your online channels. It is best to hire creative talent to write high-quality posts that follow organic SEO guidelines.
Keep in mind that you need to utilize every type of content to increase your visitor count. For example, 45% of marketers agree that they use infographics to create standout content. Use more of what your target audience wants to see.
- Be creative
- Utilize your brand fully
- Stick on informative content
- Create valuable articles
- Stick emotions along
- Enroll your marketing plan
- Be more communicative
- Share here and there (social media)
- Go viral and whatever else…
On that note, brands today are leveraging storytelling to gain customer attention. When done right, a lot of consumers appreciate a little insight into the backstages of the business they buy from. Creating content in bulk and scheduling it to be posted to respective platforms using automation software will help you save a lot of time.
Step #7: Start Promoting And Monitoring Your Performance
Always remember, that publishing content is one thing, and getting more readers to know it’s there is another. This means, that you should try as much as you can to promote your content here and there — by sharing the links to it on various online platforms. Another great feat is for your marketing team to send emails to your prospects to check out your content.
Equally important, once the clicks start to roll in, make sure that you also power up your analytics tools — to monitor the difference your content marketing strategy is making. Measure the metrics like website traffic, clicks, interactions, impressions, and shares to understand if the content you publish is working how you want it to.
What’s more, making sure that your website is well optimized for SEO is yet another topmost important step in ensuring new customers can find you online. Bear in mind, that SEO by definition stands for “search engine optimization,” and it’s clear why. It’s a set of techniques that make your website user-friendly and position your content in organic search results.
Suffice it to say, a good business SEO strategy is critical for growing your website’s traffic — obviously because organic search is the best way for people to access your website and learn about your services.
Content marketing strategy really isn’t that difficult to create. The only requirement is attention to detail and exhaustive research. You can get content marketing agencies to manage this end-to-end, even on a small budget.
When people share your content, if they see no correlation with their lives or issues, then your strategy is failing.
If your business is looking to invest in content marketing, it will do well by hiring a creative digital marketing agency so that everything can easily and quickly work out to its advantage. These professionals are well-versed in content marketing.
And, therefore, they can help you make the most of your investment. Whatever the case, you now have an idea of where to begin your journey with the above basic guidelines. With that in mind, if you are a busy home inspector trying to figure out how to grow your online presence and get new customers from the Internet, this article is for you.
But, if you’ll need more help, you can always Consult Us and let us know how we can come in handy. And now, having said that, you are also free to share your additional thoughts, suggestions, recommendations, suggestions, or even contribution questions (for FAQ Answers ) in our comments section. Until the next one, thanks for taking the time to read this article.