Buffer is a terrific example of being transparent on social media. And they rocked the business world when they published all their employee salaries (and more) online. Bearing in mind, transparency is the bedrock of any long-lasting relationship.
So, in the same way, giving customers a glimpse behind the scenes of a brand can prove vital in establishing a healthy relationship. That’s why you need to use social media platforms like Buffer. To publish information that will help consumers understand the mechanics of a brand better.
Of course, it doesn’t have to be as radical as Buffer’s, but simply letting customers know future plans or admitting to mistakes is a great start.
As an online marketer or publisher, there more than many obvious reasons as to why you should use a tool like Buffer. For instance, chances are, you’re a busy person who wants to keep their Twitter account updated with great tweets.
But, you don’t want to take a break every hour or so to post them to your account. This is where Buffer comes in. Simply put, draw customers into the world of the brand or company.
What is a Buffer?
Buffer is a Twitter app that allows you to add tweets to be sent on a schedule. It’s a software application for the web and mobile, designed to manage accounts in social networks. By providing the means for a user to schedule posts.
It helps you to schedule posts on platforms like Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn. As well as analyze their results and engage with their community. And in a more technical term, a buffer contains data that is stored for a short amount of time. Typically, in the computer’s memory (in short RAM).
The purpose of a Buffer is to hold data right before it is used. For example, when you download an audio or video file from the Internet.
Whereby, it may load the first 20% of it into a buffer and then begin to play. While the clip plays back, the computer continually downloads the rest of the clip. And then, it stores it in the buffer.
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In other words, because the clip is being played from the buffer, and not directly from the Internet, there is less of a chance that the audio or video will stall. Or even skip for that matter when there is network congestion. And more often, buffering is used to improve several other areas of computer performance as well.
Most hard disks use a buffer to enable more efficient access to the data on the disk. Video cards send images to a buffer before they are displayed on the screen (known as a screen buffer).
Computer programs use buffers to store data while they are running. And in reality, if it were not for buffers, computers would run a lot less efficiently and we would be waiting around a lot more.
What does Buffer offer?
A brand’s profile on Facebook, Twitter, Pinterest, Instagram, your company blog, and everywhere else it has a presence online should be unified. And in line with the brand essence and style.
That’s why you should be consistent with graphics, color, style and language, and even posting routine. Like inspirational quotes on Monday and #TBT photos on Thursday. Whatever the routine, keep it consistent so followers know what to expect.
For your information, a successful logo is the anchor of a brand and its design should represent a brand’s philosophy.
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But, when designing a logo, it’s important to realize, you need to consider what the brand represents, and what the brand doesn’t represent. With hundreds of social media apps out there, and new ones popping up every day. It’s tempting to jump into all of them.
However, every social network might not be the right fit for your company. Therefore, you’ll need to find the networks that connect with your brand’s image and goals so as to make progress.
For instance, if your company is a steel manufacturer, then Tumblr probably isn’t the best option for you. Tumblr’s primary followers are teens in their early twenties. A better option would be LinkedIn since it’s a B2B network that attracts business owners.
Along those same lines, I really focus on building a relationship with customers by conversing, interacting, engaging, and caring. So, don’t solely plug products or services – broadcasting is dead. Genuine, two-way communication is key because, at the end of the day, people need to inherently trust a brand and that takes time and effort.
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On the other hand, brand awareness is cited as the top priority for marketers in both business-to-business and business-to-consumer fields.
Nearly 2.1 billion people (just over two-thirds of active Internet users) have social media accounts. So, it’s easy to understand why business and consumer marketers nearly unanimously believe that social media is crucial to building a brand personality online.
But, this should be reflected in social media posts to create a social media voice. Bearing in mind, this is the way your brand reflects in Tweets, Facebook posts, and Snaps.
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Unfortunately, finding the voice may take quite some time. But, in the long run, the business is able to settle into it. To find this voice, consider these three main elements:
- The culture like at your brand,
- Details about the brand, and
- What makes it special.
The use of hashtags like #IWILL in social media posts shows the company’s voice. A direct reflection of its culture. And so to say, the best way to build that is through the savvy use of social media.
In fact, 71 percent of brands plan to invest more heavily in social media in the coming year. This will enable the reach of new followers and build a long-lasting brand reputation.
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Another reason why Buffer comes into play is that building a brand doesn’t happen overnight (even Pantene knows this very well).
It takes time and dedication according to the brand channel. For example, it took 15 years for Nike to cement its brand. By focusing on maintaining a ‘360-degree delivery’ especially, ensuring its brand was consistent across all products, advertising, customer service, and packaging.
So with that in mind, it is important to build a strong and consistent brand across all social media platforms.
What more do you expect to get?
By all means, Buffer has made sharing our story and building our brand on social media so much easier. It’s a simpler social media tool for authentic engagement.
So, start telling your brand’s story and grow your audience. With a publishing, analytics, and engagement platform you can trust. Not to mention, you can even mix & match their tools, and build a plan that fits your workflow.
Publish your content and queue up thumb-stopping content across your social channels, and enjoy up-to-date Instagram tools. And as you analyze your campaigns, measure your performance, create reports, and get insights to grow reach, engagement, and sales.
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In addition, you’ll be able to visually plan and schedule your social media campaigns. You’ll also coordinate creative campaigns to drive engagement on social. And even measure and report on the performance of your content. As you get in-depth insights to grow your reach, engagement, and sales.
Through Buffer, you’ll also be able to build your community on Instagram. As you engage with the most important comments faster and gain customer trust. You can read and learn more about the latest social media strategies — so that you can test & iterate them from the official site of Buffer.
Example blog articles and podcasts include;
- The best brands embracing memes on Instagram
- Behind a record breaking social media campaign
- Why social commerce will rule social media in 2021
With Buffer, you can greatly help support companies that align with your values. Now that many businesses all over the world trust them to build their brands. With over 75k customers, 10 years worth of business experience, 100k+ monthly blog readers, and 1.2m+ social followers.
That’s why they’re so committed in putting their values to practice. And, with that in mind, you can check out for yourself more about them. Their fully-transparent salaries, business metrics, remote culture, parental leave policies, why they bought out their investors, and so much more.
They are an official marketing partner of the industry leaders such as Facebook, Pinterest, and LinkedIn. Their main products are Publish and Analyze which you can see their Pricing before making any final decision. Or even visit their Resources Page for more updates.
Why are Social Media Branding Tools important?
As can be seen (in this article), social media branding can be a great tool to increase your online presence. But, as more brands jump on the Internet bandwagon, marketing clutter can make it hard to compete.
For instance, think of your professional services brand as the product of your reputation and your visibility. With this in mind, a Brand Building or rather, Branding Tool is a technique that helps you build and refine your firm’s reputation or increase the visibility of that reputation.
All in all, the best branding tools manage to do both at the same time. In that case, be sure to not only use social media as a branding tool. But to use it effectively in order to stand out and keep customers engaged and interested.
Assuming that, if you are an industry veteran, you probably already know the value of having a strong professional services brand. And, if not, consider some of the benefits listed below. Whereby, with a strong brand you can:
One challenge that a lot of businesses have with social media branding is building initial traction. Getting your first few followers can seem impossible when you don’t even know where to start.
However, if you’ve been in business for a while or have other Web properties (like a website blog, or other social media accounts) then you should start there. Furthermore, unless you tell your current customers, colleagues, and network that you have a Snapchat or Instagram account, how will they know?
Never make the mistake of just assuming everyone knows about all your social media channels, even within your own company. It’s also important to realize, users, engage with social media posts that include images more than with posts that don’t include images.
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For example, you can add infographics, photographs, and other visual images to your weblog posts. And then, take advantage of Pinterest and Tumblr, which can be used to store and share visual content. But also, don’t post for the sake of posting. Therefore, keep social media posts relevant, meaningful, and simple.
Keeping in mind, posting too frequently, and posting ‘boring’ content are the main reasons people will unfollow and unlike brands.
Finally, I hope the above guide was useful to your business as well as your social media team. But, if you’ll need more help, you can Contact Us or even share your additional questions and requests in the comments section. Also, don’t forget to donate in order to support our online research work, blog articles, and other related projects.
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