WYSIWYG (pronounced “WIZ-zee-wig”) is a short form of “What You See Is What You Get.” A WYSIWYG application is one that enables you to see on the display screen exactly what will appear when the document is printed. This differs, for example, from word processors that are incapable of displaying different fonts and graphics on the display screen even though the formatting codes have been inserted into the file.
As an example, getting someone to open an email is an act of lead conversion. Then again, having them click on the call-to-action link inside that email is another lead conversion. Also, going to the landing page and filling out a registration form to read your blog content is another lead conversion. And, of course, buying your product is the ultimate goal of some if not all lead conversion.