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Vaibhav Kakkar

How To Measure Your Email Marketing Effectiveness

How To Measure Email Marketing Effectiveness In A Few Simple Steps

You must measure how effective your campaign has been. Otherwise, you will have no idea of its success and whether you should use it moving forward. Select the appropriate metrics per your objectives to calculate the campaign’s effectiveness. For example, if your objective is to increase sales, an average number of items per transaction could be a measure.