Basically, the AMP Plugin for WordPress automatically adds Accelerated Mobile Pages (Google AMP Project) functionality to your WordPress Website. Not forgetting, AMP makes your website faster for Mobile visitors.
By 2015, mobile web traffic outpaced traditional desktop use for the first time. Now, more than half of all web traffic worldwide originates from a mobile device. And of those users, 57 percent say they won’t use or recommend a business whose website is not optimized for mobile.
But, whether you are a publisher, e-commerce company, storyteller, advertiser or email sender, AMP Plugin for WordPress makes it all easy. In the end, creating great experiences on the web.
How is AMP Plugin for WordPress useful?
By all means, making sure your WordPress website is mobile friendly is essential in today’s highly mobile digital world. And that means ensuring that a page’s load time is fast and is easy to read on small screens.
That’s the goal of Google’s new Accelerated Mobile Pages, or AMP. Eventually, an open-source initiative to make websites of all kinds more accessible on smartphones and tablets. After all, Google AMP is available as a free plugin for WordPress websites.
Notably, the AMP Plugin for WordPress can be easily installed and customized. Boosting your brand’s visibility across mobile platforms of all kinds. Especially, when included with the AMP Stories development strategic plan.
How does AMP Plugin for WordPress work?
Websites can be slow to load on mobile devices because of the many elements they contain, based on different programming languages and protocols. For the same reason, websites may not appear correctly when viewed on a mobile device.
This creates a less than optimal user experience that can drive users away, never to return. In fact, nearly half (46 percent) of users in a recent survey about mobile buying habits said it all. That if they had a poor mobile experience with a particular brand, they would never buy from that company again.
Accelerated Mobile Pages (AMP) | How do they Work?
The cached page is then served to mobile users instead of the full web page. In that case, which makes for faster loading and gets essential content in front of them immediately.
Along with Google, the Accelerated Mobile Pages initiative is backed by numerous web innovators. Such as Twitter, LinkedIn, and Reddit. Because it is open-source and freely available to everyone, AMP is designed to work on all applications, browsers, and web viewers.
With this in mind, users can install the AMP Plugin for WordPress in minutes from the WordPress plugin directory. And even customize it through the settings on the site’s Admin dashboard.
AMP Plugin for WordPress Websites Optimization
Google encourages the use of AMP by rewarding AMP optimized pages. Not to mention, using the AMP Plugin for WordPress can boost a site’s ranking in mobile search results. And also, AMP optimized content can improve a site’s visibility and attract more traffic. But, AMP does have some drawbacks though.
Because AMP uses minimal code for quick loading, it can’t include all the elements on a fully functioning webpage. Such as certain widgets or embedded content. This means that a webpage viewed with AMP doesn’t look exactly the same as how the original page would appear on a desktop or laptop.
Meaning that users don’t have access to the full range of features available on the original page. This can lead to a negative user experience too. Especially, for viewers who are using the site for conducting transactions like online shopping.
How do you reduce AMP Drawbacks?
AMP allows for some customization of the way a site will appear in mobile viewing, but options are limited due to AMP’s stripped-down functioning. However, WordPress users can work around this problem with a few other plugins.
But, it can be difficult to give mobile visitors the full viewing experience of a carefully crafted webpage. Another problem for some users is that AMP currently supports only Google Analytics.
Therefore, meaning that users of other analytics tools won’t be able to easily get a clear picture of how their site’s AMP optimized pages are performing on mobile. So, how do you cope with these AMP Drawbacks?
How do you Use AMP Plugin for WordPress?
AMP is easy to install and use on your WordPress site, but it can be harder to uninstall if you decide it’s not for you. After deactivating and uninstalling AMP, switching back to non-AMP optimized posts requires setting up 301 redirects back to the original posts.
Still, if your site receives a considerable amount of mobile traffic, or if you’re hoping to boost its Google rankings and visibility on mobile, installing and implementing AMP Plugin for WordPress pages can be a smart move.
Here’s how to add AMP Plugin for WordPress websites;
Install the AMP Plugin
The AMP Plugin for WordPress is available for free through the AMP for WP – Accelerated Mobile Pages plugin file or even through the WordPress plugin directory. To install this free WordPress plugin on your site, open the plugins tab from your WordPress site admin dashboard.
Then again, click ‘Add New’ and search for the AMP plugin. Click ‘Install’ and then activate the plugin. AMP now appears in your site’s Appearance tab, and you can begin customizing its settings.
Google AMP comes with basic options for customizing the way your site will display on mobile screens. Choose from a series of AMP WordPress theme templates. Or even, change the heading and display colors from the available customization options.
As you edit, AMP displays the page as it will appear on mobile devices. Any page that is mobile optimized with AMP will have /amp/ added to its permalink. AMP also includes a set of Advanced Setting options that allow for customizing. As well as the behavior of mobile-optimized pages.
Including an option to select specific pages you want to designate as mobile-ready. Read more about the Benefits of using Accelerated Mobile Pages.
Customize Further with The Yoast Plugin
AMP itself doesn’t offer many ways to customize your site’s mobile display. But, many WordPress users have discovered that it is possible to make more changes to an AMP display. With a combination of two other plugins. Like the popular SEO Yoast plugin and a related one called Glue for Yoast SEO & AMP.
Both are free from the WordPress plugins directory. Whereby, Yoast is a robust SEO plugin for optimizing every post and page for a search with keywords, metadata, and more. While Glue for Yoast SEO & AMP integrates Yoast SEO functions into all your site’s AMP pages.
Above all, which helps to ensure that metadata will display correctly on mobile devices. As a bonus, Glue Yoast AMP also allows users to add more customization to AMP-optimized pages. So that they more closely match the styling of the site’s full display.
Having said that, to access these options, install the Yoast SEO plugin if your site isn’t already using it. Then, install the Glue for Yoast SEO & AMP plugin. From the site dashboard, select SEO > AMP from the Settings tab and follow the prompts to change the page’s colors, link styles, and more.
Mobile devices account for more than half of all online transactions in the world, and your site needs to have a fast load time and is visually appealing to keep these users coming back. Free and easy to install, AMP works on any platform to make your WordPress site accessible with increased speed for users on the go using a mobile device.
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