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Alexa Rank Toolkits | How To Submit & Verify Your Website

Besides SERPs like Google and Bing, many people usually ask us how they can improve their Alexa Rank. And, as such, we all understand how important this metric is for you and your business. Not forgetting, as a public metric, potential advertisers, investors, and partners will always look up your Alexa Rank. They’ll then use it as a way to evaluate the value of your business.

For this reason, improvements in your rank can make a real dollar and cents impact on your bottom line. Forthwith, for those of you who are new to Alexa or unfamiliar with the Alexa Rank — it’s a single metric that provides a quick summary of a site’s performance. Both yours and your competitors — and it’s relative to all other sites on the web.

What Is Alexa Rank?

If you aren’t focused on Alexa Rank Math, you may not be doing everything you can to maximize the value and visibility of your business. In all, the authority of your site on the web is translated as your Alexa Rank. Therefore, it’s important to understand the makeup of the Alexa Rank so as to understand how you can make it better. Let’s get started.

What Is Alexa Rank?

Alexa Rank is a single metric that provides a quick summary of a site’s performance relative to all other sites on the web. In a nutshell, it gauges how popular your site is relative to all other sites. Generally, Alexa is a very important metric tool for webmasters, website owners, and even businesses.

Most people evaluate the value and visibility of websites and online businesses based on the ranking, this public metric can be used to lure potential advertisers, investors, and partners. For this reason, improvements in your rank can make a real impact on your bottom line. The authority of your site on the web is translated as your Alexa Rank.

Your Alexa Rank is an estimate of how popular your site is relative to all other sites. The Alexa Rank answers the question: Compared to all other sites, how is my site doing? Note that since rank is a relative measure, your site’s rank is not only dependent on that site’s traffic, but also on changes to traffic on other sites.

So, how does Alexa Rank get its data? Well, Alexa has a large traffic data panel consisting of millions of people all over the world. Based on the data from this sample, Alexa estimates the number of visitors to all sites on the Internet.

It’s a complicated calculation that involves correcting for biases as well as identifying and discarding fake or spam traffic. Their data scientists are the best in the business and they make sure the data they present is free of noise and non-human data. Thus, you can make the best decisions for your business.

How the Alexa Rank is Calculated

Alexa rank, in simple terms, measures how popular a website is. But, what exactly does popular mean? Well, this is another type of ranking that a lot of companies focus on today. It’s more mysterious, and most people are unsure of what it means. For a website owner, it is essential to understand the Alexa ranking system.

While we’ll never quite know precisely due to their proprietary methodology, the team at Alexa explains it this way. That their ranking approach “uses a site’s estimated traffic and visitor engagement over the past three months.” And, while this is still a bit on the vague side, we have a general idea of what influences the ranking.

Every day, Alexa estimates the average daily visitors and pageviews to every site over the past 3 months. The site with the highest combination of visitors and pageviews over the past 3 months is ranked #1. The site with the least is ranked somewhere around 30 million.

If no one in their measurement panel visited a site over the past 3 months there is no rank at all for that site. Now that you’ve learned of the key features of Alexa Rank, it’s time to step up in order to submit & verify your website. Interested to know what your Alexa rank is? It’s pretty simple.

Visit the Alexa Rank Analysis tool and enter your company information. If you are a Chrome user, you can also add the Alexa toolbar browser extension to your browser for easier access. Within a few seconds, the Alexa toolbar will bring back some interesting information about your company.

The Alexa Rank Analysis Data Includes:
  • The top keywords you rank for
  • Similar sites by audience overlap
  • Keyword opportunities
  • Comparison metrics for competitive analysis
  • Daily time on site

While striving for a lower Alexa number is a good goal, you don’t need to lose sleep over trying to improve too quickly. Alexa rankings will increase with better SEO tactics and more engaging content on your site. When it comes to your website, you can compare your Alexa rankings with some of your closest competitors for a better reference.

Your Alexa score is essentially your way of knowing the value of your site compared to competitors based on the Alexa ranking system. Once you know what your competitor’s ranks are, you can start using basic SEO research to figure out what they are doing well that you might not be.

Again, the Alexa ranking boils down to estimated traffic and visitor engagement.  Browsing your competitor’s top pages and seeing how much traffic is being generated can steer you in the right direction for improving your own pages.

What Is A Good Alexa Ranking?

Every business owner knows that ranking well in search engines is essential. If you can’t be found in a search engine, then it isn’t very easy for customers to find you.

Alexa rank is important in the sense that it provides you with high-level data on how traffic and engagement fare. This data allows you to get a better understanding of your site and a general idea of what to work on to improve your ‘popularity.’

Notably, Alexa ranks websites from #1 to seemingly infinity. In 2020, there are about 1.5 billion websites that can be ranked by the Alexa algorithm. Google is the #1 website in the world according to Alexa rankings. The top 500 sites on Alexa are listed here for those interested in trying to crack the list. 

How to check your website’s Alexa Rank
  1. Go to the Alexa Website and type your website/domain
  2. Install the Alexa Traffic Chrome Extension
  3. Use SEOQuake to check the rank of your website

For your website to rank better, you need a certain specific amount of visitors a day. There are some approximate numbers of visitors you may need.

Consider the following topmost list:
  1. Top 100,000 – 1,000 visitors per day
  2. ” 50,000 – 5,000 visitors per day
  3. ” 20,000 – 10,000 visitors per day
  4. ” 10,000 – 25,000 visitors per day
  5. ” 5,000 – more than 50,000 visitors per day

While there is no exact range for what defines a good Alexa rank, generally, the lower the number, the better. It seems that any Alexa ranking under 30,000 is considered very high. The Alexa team explains that “traffic and engagement are estimated from the browsing behavior of people in our global panel.

Whereby, this is a sample of millions of Internet users using one of many different browser extensions. They also gather much of their traffic data from direct sources. Including sites that have chosen to install the Alexa script and certify their metrics.

What You Can Do With Alexa Rank Math WordPress Plugin 

In reality, Alexa is one of the most top-rated websites which helps to rank the websites globally. If you want to add your website to Alexa, then you need to have an Alexa account. Rank Math makes it very simple to verify your website on Alexa with the help of its Webmaster Tools.

In this knowledge-based guide, we’ll discuss how you can verify your website on Alexa using the Rank Math Plugin. Rank Math Plugin is a Search Engine Optimization Webmaster Tool for WordPress. It makes it easy for anyone to optimize their content with built-in suggestions based on widely-accepted best practices.

Get Started: Rank Math | Search Engine Optimization Plugin For WordPress

You can also easily customize important SEO settings and control which pages are indexable. As well as how you want your website to appear in search with Structured data. All the tools you need to run successful websites are at your fingertips. Take the guesswork out of WordPress SEO.

Stop manually configuring your site to meet best practices. The Alexa Rank Math Plugin saves you from countless hours of repetitive work and makes optimizing posts easy. So that you can actually get your site to rank higher. You can check all the features in detail.

Alexa Rank Math Plugin

The Alexa Rank Math Plugin practically configures itself. It features a step-by-step installation and configuration wizard that sets up SEO for WordPress perfectly. So, what is it and how does it really work? Let’s elaborate further below.

What Is Alexa Rank Math Plugin?

As I mentioned, the Alexa Rank Math Plugin is the First & Only SEO Plugin that uses AI to help you write content. Your personal AI Assistant for creating SEO-friendly content. The content AI tool takes all the hassle out of writing. Bearing in mind, SEO is the most consistent source of traffic for any website.

That’s why Amazon created Rank Math SEO, a WordPress SEO plugin, to help every website owner get access to the SEO tools they need. More so, in order to improve their SEO and attract more traffic to their website. It takes all your writing hassle out by ensuring that the content you write is great for your visitors.

As well as for other search engines like Google and Bing to rank your site content better in terms of SEO alike. Technically, the Alexa Rank Math Plugin is your all-in-one solution for all SEO needs. Whilst, allowing you to automatically run more than 30 extremely helpful SEO tests. In order to ensure that your site has been configured properly.

It offers great tools like:
  • SEO Analyzer,
  • with Google Search Console integration,
  • Keyword Ranking,
  • Schema Markup
  • Secure Code
  • Unlimited Privacy Tools
  • 24/7 user support
  • See all its awesome features

For this reason, many leading SEOs are all loving the Alexa Rank Math Plugin capabilities and what it does/offers! So, don’t miss this golden opportunity to improve your on-page SEO. What are you waiting for? Go ahead and get the WordPress SEO Plugin now! You can also read and learn more about the SEO Plugin in detail.

Upon installation, it verifies your site’s settings and then recommends the ideal settings for best performance. The step-by-step wizard then sets up your site’s SEO, social profiles, webmaster profiles, and other SEO settings. Let’s learn how you can go about linking your site to Alexa.

  1. Firstly, you need to create an Alexa account.
    • You can either create a custom login or log in using your Facebook account.
  2. Secondly, click on certify your site metrics.
  3. Thirdly, click on the plans and pricing page and choose your plan.
  4. And then, create an Alexa account and repeat the above process and click on claim a site.
    • You need to claim your domain in Alexa and edit its listing.
    • There are various plans Alexa offers but you can start with the lowest plan for now.
  5. Next on, in Alexa, you can either upload a file or add a meta tag to claim your domain.
    • You can pick any of the available methods.
  6. Lastly, upload a verification file to the root of your domain or add a meta tag in the head section of your site.
    • Click on save and continue and your site details will be updated on Alexa.

The next thing is to verify your website on Alexa using Rank Math. And once you have your website connected to Alexa, you can then verify your website using Rank Math as follows:

  • Go to Rank Math > General Settings > Webmaster Tools > Alexa Verification ID.
Enter the Alexa Verification ID
  • Enter the Alexa Verification HTML code or ID.
  • Click on Save Changes.

That’s it! You have now connected your website to Alexa. And you can now use the dashboard tools to configure your sitemap and robots.txt files.

How the number of visitors to a site affects the Alexa Rank

If you plot the number of visitors to a site versus the rank it looks something like this:Visitors vs. Rank At the head of the graph is, which gets a huge number of visitors and is ranked #1. The sites at the “head” end of the plot, like, get a huge amount of traffic compared to the sites on the “long tail” at the other end. Long Change In Visitors

The important thing to notice is that because of the shape of the distribution, a very small change in the number of visitors to a site on the long tail results in a large change in rank.High Change In Visitors

However, the closer you get to the head of the graph, the more visitors it takes to move up a rank. There’s a huge difference in traffic to a site ranked 10 versus a site ranked 200.

Factors that affect Alexa Rankings include:
  1. Number of page views
  2. Diversity of the views
  3. Amount of time spent on site per visitor
  4. Bounce Rate
  5. Click-Through-Rate (CTR)
  6. Quality of traffic, Alexa discards fake or spam traffic
  7. Number of inbounds links to the site (backlinks)
  8. Site load speed
  9. Site UX/UI
  10. Social media impact

In addition to the free basic services, Alexa offers some premium services which are paid services. The premium Alexa services can help you a bit in Search Engine Optimization on your websites.

The premium listing allows your site to be listed in the Alexa search results with a highlighted, premium listing status. As a result, this can fetch some additional traffic and also get you a better quality incoming link (see Plans and Pricing).

How to Get a More Accurate Alexa Rank

Usually, it’s not a must to claim your site at But sometimes, mixes up different sites. For example, when you look up your domain at, it could show the information of another domain. Another point of claiming your site is that you’ll be able to take control of your site listing on Alexa and edit the site listing information.

To get a more accurate Alexa Rank you can certify your site’s metrics on Alexa. Sites with certified metrics have their metrics directly measured by Alexa instead of being estimated based on information from our data panel. Certifying your site’s metrics provides a more accurate rank, but not necessarily a better rank!

There are several other benefits of Certified Site Metrics, but a more accurate Alexa Rank is just one of them. So, how do you get a better Alexa rank? In general, there are several tactics that will help improve your Alexa Rank. Consider the following best user case methods and practices:

#1: Produce engaging, original content

updated frequently that provides real value to your audience. Content that strays from this motivation fails to build loyal audiences. When readers find resources valuable and informative, they engage with future content and share among their networks (link building).

Whilst, introducing new visitors that potentially turn into customers. Quality content is also being rewarded by search engines like Google, which is taking steps to get better answers faster for the end-user. Alexa is an important metric for website owners and businesses.

Most people evaluate the value and visibility of websites and online businesses based the ranking, this public metric can be used to lure potential advertisers, investors and partners. For this reason, improvements in your rank can make a real impact on your bottom line. The authority of your site on the web is translated as your Alexa Rank.

#2: Get more related sites to link to your website

Otherwise known as inbound links, this tactic helps search engines clearly define your niche and also increases the trust and quality of your site. In other words, authoritative inbound links (from sites that are performing well) give your own site credibility. This tactic must be supported by producing engaging, original content.

Simply, because why lead targeted visitors to your site if they don’t want to stay? What about internal links? On the other hand, are links that lead from one page or post on your site to another. These are beneficial because they guide visitors through your website (i.e. website navigation), keeping them engaged with relevant and related content.

Useful Feature: Competitor Backlink Checker

They also contribute to site links, which are the sub-links that appear in a search engine below your main page link. But again, creating top-notch content goes hand in hand with any internal linking strategy so make sure the content you produce is relevant and of value to your visitors.

In all, both inbound and internal links help search engines understand the content of your site(s) and determine how valuable it is to visitors. But while an important part of your online strategy, you should use linking appropriately.

Useful Feature: Keyword Difficulty Tool

Excessive linking can reduce the credibility or readability of your site and maybe penalized by search engines. Find keywords that are driving traffic to your competitors and optimize your site for them, or buy PPC campaigns for those keywords.

By doing a little keyword research you can understand what your audiences are searching for and how. In a way, keyword research is learning to speak your customers’ language in the context of their needs and desires.

Inbound Marketing Agents shared a great infographic on the 5 fingers of a keyword placement strategy that will help you pick the right areas on your site to place your target keywords.

#3: Understand your competitors’ marketing strategy and learn what works

There are several reasons why analyzing your competition matters, but in a nutshell, competitive analytics puts your own site analytics into context. Thus, giving you a clearer understanding of what metrics are important, what strategies are working (for you and your competitors), and allowing you to identify and anticipate industry trends.

Useful Feature: Competitive Analysis Tools

All of these angles help inform your overall strategy and allow you to make more knowledgeable business decisions that will positively affect your position in the market. You can read and learn more about how marketers use Alexa Rank in detail.

#4: Follow SEO best practices on your website

SEO is a very important strategy that deserves a significant amount of your time and attention. But SEO is not just about improving the promotion and visibility of your website. It’s also about making your site better for your customers who use it to interface with your brand. Without a good user experience, you have little hope of keeping or converting your customers.

Useful Feature: SEO Audit Tool

There are countless resources for learning about SEO, but Alexa offers a Marketing Stack that includes keyword research, competitive analysis, and web analytics tools as part of our Advanced plan. You’ll get specific instructions on how to improve search engine rankings, usability, page performance, backlinking, and more.

A good place to start is to look at your site from a holistic point of view. And then, drill down to the areas that need the most attention. Overall, the priority is focusing on consistently providing your audience with amazing value and keeping up with SEO best practices

#5: Work on Both Alexa Rank and SERP Rankings

Having the mindset of wanting to improve your Alexa rank is great, but also consider that Alexa rank is dynamic because it has a more narrow focus on looking at traffic and engagement. At one period in time, the score might be in your favor. However, the next time you check, it might have changed.

If your business is seasonal, the peak times of the year might also show a better Alexa Rank than others. This rankings drop doesn’t necessarily mean that your site is performing worse. It’s just that using traffic and engagement are only two pieces of a much bigger puzzle.

It also appears that Alexa rank also has no impact on Google Search Rankings too. When John Mueller, a Google Webmaster Trends Analyst, was asked whether Alexa rankings affected Google results, his answer was clear. A clear, no!

Other Alexa Tools And Services For Webmasters Or Bloggers

Are you a webmaster looking for premium opportunities to promote your websites? Well, you can use various subscription plans from Alexa to promote your website and better track the ranking and statistics. First of all, Alexa is the industry standard to measure the ranking and popularity of websites.

Thus, if you are a webmaster or blogger, it is hard to stay away from the Alexa services. Being a webmaster for the last several years, I look at our Alexa statistics almost every day. In order to see how we perform compared to our competitor sites. And when the graph changes in our favor, it gives us some satisfaction!

The Alexa statistics, keyword queries play a significant role in SEO. A lot of webmasters and bloggers use Alexa to find out the high-impact queries of their competitors and try to grab some traffic from them by providing content on similar topics.

I have been running websites since 2015 and the following are the only tools I use regularly to track, optimize and manage my websites. Let’s have a look at the list of my best website tracking and analytic tools below. But, you are welcome to make your own suggestions too.

Consider the following:
  1. Google Analytics
  2. Google Search Console
  3. Alexa

Among the 3 tools mentioned above, Google Analytics is the only tool that gives accurate reports. Google Search Console and Alexa are not 100% reliable tools but I still use them quite often. From an SEO standpoint, knowing where your traffic ranking and engagement stand is important.

And, from that point, you can make a plan to improve your site and, ultimately, your Alexa Rank. Always remember, Alexa rank is only one type of metric. You also need to track your results on tools like Google Analytics and Microsoft Clarity. As well as social media platforms such as Facebook, Twitter, Instagram, TikTok, etc.

How Reliable Is Alexa Rank Toolkits

The impact that Alexa rank has on SEO is that you’re able to understand valuable insights about your website and use that data to improve your SEO rankings. You can get a clearer sense of your traffic ranking  You can access even more metrics and competitor research if you upgrade to the Alexa paid plans.

The paid plans give you access to complete reports for your site, as well as SEO audit tools. The plans for Alexa start at $79 a month for basic website traffic analysis and go up to $299 a month for the full marketing stack. What Alexa offers in its premium plans is pretty standard when it comes to SEO tools available on the market.

Choosing the right tool depends on your specific website needs. Personally, I have done a comprehensive analysis of the significance and accuracy of the Alexa ranking system. I am one of those webmasters who don’t depend much on tools for optimizing and managing our websites.

Below is a breakdown of how reliable Alexa Rank is:
  • Alexa rank is highly influenced by the nature of the audience of the website.
  • If readers of the website have Alexa and similar toolbars that feed data to the system, it will have a relatively high Alexa rank.
  • Alexa Rank can be reliably used to track the progress of a website as long as the audience of the website remains the same.
  • It can also be reliably used to compare websites with a similar audience, though not to compare websites in a different niche.
  • If the readers of the website are unaware of the related toolbars, such websites will have a relatively lower Alexa rank.

Lastly, there are occasions where Alexa rank shows the variance in the traffic level, but the actual traffic remains the same. However, from my experience, this is a very rare scenario. I am still using it when I am trying to prove this is not a reliable tool.

Related Reading:

Primarily, I use Alexa Rank only to track the progress of websites or to compare websites in the same niche. Also, I use this tool to see the impact of certain Google algorithm changes on competitor websites. Moreover, after a Google algorithm update, the Alexa Rank of a third-party website shows significant variance.

As such, I can use that data to analyze how the algorithm update affects websites. And since there are no other reliable tools to check the progress of other websites. Thus, this is the only option for me to measure how the traffic of specific websites varies over a period of time.

FAQ Answers:
  • Do I need to register my site to get Alexa stats?
  • Does Alexa list subdomains separately from the domain?
  • Does Alexa offer page-level data for websites?
  • Estimated versus Certified metrics explained.
  • Does Alexa offer unique visitor, visit, or pageview numbers?
  • Why does Alexa say my visitors come from country X?
  • Why don’t Alexa’s estimated metrics match up with my on-site analytics?
  • Are there known biases in Alexa’s traffic data?

Finally, it’s my hope that the above-revised guide is useful to you or even your SEO webmasters. But, if you’ll have any more additional suggestions, contributions, recommendations, or even questions, you can share them in our comments sections. You can also Consult Us if you’ll need more help and let us know how we can sort you out.

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