Calvin Klein Inc. is an American luxury fashion house established in 1968. It specializes in leather, lifestyle accessories, home furnishings, perfumery, jewelry, watches and ready-to-wear.
The company has substantial market share in retail and commercial lines as well as haute couture garments. Thanks to – Wikipedia.
As a matter of fact, Calvin Klein employs a worldwide network of over 10,000 associates. In addition, operating more than 2,000 free-standing stores globally. Calvin Klein, Inc. was acquired by PVH Corp. in 2003.
Origins of Calvin Klein Inc.
Be that as it may, for five decades, CALVIN KLEIN has been a cultural catalyst. For instance, creating a legacy of iconic imagery and provocative conversation. While at the same time, retaining its American DNA and youthfully-inspired designs.
“Our associates are a group of talented individuals with unique personalities and perspectives. At CALVIN KLEIN, we take risks, embrace differences and strive to make a positive impact on the world. Above all, we care passionately for the brand, our customer and each other.” – As can be seen through the Business of Fashion Blog Page Partner.
Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, CALVIN KLEIN is one of the world’s largest and most successful designer fashion brands. Driven by their associates, creating one of the most visionary workforces in fashion. Equally proud of who they’re, what they do, and the future they’re creating.
CALVIN KLEIN employs a worldwide network of over 10,000 associates and operates more than 2,000 free-standing stores globally.
The Man Behind Calvin Klein Inc.
In 1968, he and Barry Schwartz (psychologist) opened their own company, with Schwartz running the business side of things and Klein responsible for design and artistic vision.
He received three Coty Awards for womenswear and the business eventually expanded to include menswear, jeans, cosmetics, fragrances, and home collections. Having sold the company in 2003, Klein has also been the force behind model/celebrity-oriented ads.
That have become iconic parts of pop culture while simultaneously provoking much controversy and debate due to their provocative nature.
Building a Reputable and Iconic Brand
Klein worked in various industry jobs before starting his own label. In 1968, he and his childhood friend Barry Schwartz became business partners when Schwartz took over his own family grocery business and gave Klein $10,000 to start the label
Renting a small showroom, Klein was eventually able to secure a deal with the department store Bonwit Teller. After a chance encounter with one of its buyers. With the exposure provided by Teller and consumer demand, Klein was able to secure millions in sales by the early ‘70s.
Branching Out Additional Apparels
Having initially focused on women’s coats and coordinates, Klein eventually branched out into additional lady’s apparel. That could be mixed and matched, cultivating a minimalist, streamlined look that relied on sublime tailoring and fabric choices.
Later in the decade, he branched into menswear and jeans, eventually becoming a major player in a denim market. Dominated then by the likes of Gloria Vanderbilt, Jordache, and Sasson. He hired fashion luminaries to help shape his vision.
With some crediting former Vogue editor Francis Stein as being the force behind articulating the sensuality that Klein would become known for. By the 1980s, Klein’s brand was also known for underwear and luxurious perfumes and colognes with corresponding ad campaigns.
Calvin Klein Inc. Main Operations
Generally Speaking, Calvin Klein Inc. is a global lifestyle brand. Especially that exemplifies bold, progressive ideals and a seductive, and often minimal, aesthetic. They seek to thrill and inspire their audience too. While using provocative imagery and striking designs to ignite the senses.
With a history going back over 135 years, PVH has excelled at growing brands and business with rich American heritages. Above all, becoming one of the largest apparel companies in the world. Particularly, with over 36,000 associates operating in over 40 countries and almost $9 billion in annual revenues.
The brand owns the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Speedo*, Warner’s, and Olga brands. As well as the digital-centric True&Co. intimates brand and market a variety of goods under these too. Not forgetting other nationally and internationally known owned and licensed brands.
Finally, the Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International Limited.
How Justin Bieber Became The Face of Calvin Klein
To show off its latest model, the underwear brand released a host of pictures and a video of the pop star in his Calvin Klein briefs. The somewhat steamy 30-second video available on YouTube, which presumably turned into a TV ad, sees Biebs playing the drums. And getting up close and personal with model Lara Stone.
At the Fashion Rocks event in September 2015, Bieber even stripped down to his red and black Calvins on stage. Whereas, his habit for showing off the waistband for his underwear had led to months of speculation he had signed a contract with the brand.
Moreover, the announcement had, predictably, sent teenage girls on Twitter into something of a meltdown.
Finally, here: See the Most Recent Products by Calvin Klein Website. In addition, please follow the links provided below for more useful and related resources.
- The jmexclusives Consultants: Fashion Design and Lifestyle DIYs Online Guides
- BoF Partner: CALVIN KLEIN is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive aesthetic
- Anthem Branding: Creative Concepts: What is Brand Ethos?
- Calvin Klein: Biography
- Biography Facts: Justin Bieber – Musician Discovery Spotlight