For instance, do you think KOT (Kenyans On Twitter) privileges the Social Community Power Online? Especially on matters affecting first, second or even third parties. Including the social community general users, the state and media.
Well, that’s the question of matter everyone here at jmexclusives too has been clinging on. But, not until one of our reputable research and management consultants volunteered to provide some basic.
Therefore, towards the end of this blog, you too will have a general understanding of the social community power of influence. For your information, a social community such as KOT utilizes its online power in order to;
- promote a particular agenda
- share opinions, contributions, and further agenda add-ons
- oversee the wrongs and faults in particular industry
- speak on behalf of the less privileged (in accordance with social media platforms access)
- transcribe, translate, comment or even elaborate on matters affecting the general society
- incite on changes to a failed government operations
- support individuals, corporates, organizations, and celebrities they follow, etc.
What is a Social Community?
In the first place, the Social Community is the ability to affect the decision-making process. In addition to the use of resources, both public and private. Especially, within a social community or watershed group.
As a matter of fact, Social Community Power is simply the capacity to bring about change. It is
the energy that gets things done. All levels of the Conservation Partnership need to know about community power structures. Particularly in order to more effectively implement and maintain locally led conservation
Social Community Power Basics
On the other hand, a social community can be defined as a watershed, region, town, county, or other geographic or geopolitical boundary.
Above all, examining the concept of power involves looking at the sources and structures that influence local communities and exploring the relationships that shape cooperative efforts.
Generally, the conservationist who has a basic understanding of social power and who can identify the power actors in a community can enhance the opportunity for success in conservation initiatives. See the general Understanding of Community Power Structures.
Power is Not a “Dirty” Word
Often when people identify words they associate with power, negative responses dominate. In fact, power is seen as manipulative, coercive, and destructive.
A once-popular idea was that a few key people used power to block changes that benefited others and that “nice” people stayed away from power. Attention focused on the idea of power over people.
Increasingly, the concept of shared power is being recognized as representing a more sustainable and effective approach. Whereas, power, used in implementing locally led conservation, should be viewed as the
the ability of citizens and civic leaders to bring together diverse community members.
Why should you use this information?
A conservationist’s ability to identify and understand the power structures in a watershed group or community and the relationships among the people that fortify them will significantly contribute to the
achievement of conservation goals.
As you encounter issues that routinely challenge organizations, agencies, communities, regions, or states, it is important to ask questions such as What:
- are the influences that might change the power structure in a group?
- type of power do you and others working with you bring to the situation?
- are the sources of community power?
- or who seems the most powerful in this situation and why?
Sources of Social Community Power
Equally important, power can come from a variety of places. However, the following sources of power are not mutually exclusive. And can be most effective when used in some combination.
For example, conservationists who learn to recognize the power base(s) of a key leader or a community
group. Whereas, they can maximize the benefit that the power base can offer. Such as;
Of course, the ability to network and build useful relationships with other powerful individuals and organizations. For example, occasionally one hears the expression, “S/he’s really well connected.
Provide evidence of support for an idea. A recent increase in membership of a watershed group, for example, could have an impact on a county government, presidency or even media.
In reality, the ability to give recognition, visibility, money, or other tangible items. For example,
- an agency,
- a community foundation,
- county commission,
- or financially powerful individual or
- business may have monies or other assets that can be distributed.
In particular to a conservation initiative that meets their mission or
4. Personal traits
An individual’s charisma, creativity, charm, leadership abilities or some combination of these characteristics can foster the respect and loyalty of others.
5. Legitimate power
The position (office, title) of the leader. Usually, the higher the office, the more powerful the person. The city manager, for example, holds a higher position and has more power than the city engineer. Or, the chief of a Kenyan Indian tribe has traditional and legitimate power.
Above all, knowledge, skill, and talent, combined with respect for the skill. A district conservationist
can bring valuable skills to a conservation initiative.
In general, the ability to channel – or withhold – information. The mass media has this type of power.
With this in mind, the attempt to influence others using a negative style, such as using intimidation or manipulation. This contributed to the concept of power as a “dirty word” and is now less accepted.
Community Power Studies and Sociology Basics
In this case, Social Community Power Max Weber defined power as ‘the chance of … men to realize their own will. In a communal action even against the resistance of others who are participating in the action.
However, this definition is disputed and a major contribution to competing theories of power comes from the community power debate. In reality arguments about how and by whom power is exerted in local democratic politics.
To understand Social Community Power and Sociology behavior, let’s consider the following basic principles. Including,
- Community Power,
- Research Methods,
- Power Structures,
- Community Structure,
- Political Sociology,
- Political parties,
- Social Structures, and
- Social Epistemology
One view is that local power is exercised by an élite. Such as local officials, politicians, and leading business interests. Another key point is that; it is manifested in its public and private decision-making on public policies. (see F. Hunter ‘s classic Community Power Structure, 1953).
Creating your own Social Community Power Hub
Notably, Social media has changed the face and general pace of online marketing. Everywhere consumers go they see Facebook buttons, Twitter feeds, and Instagram photos.
Not forgetting that; the biggest challenge for businesses is standing out from the crowd. In an endless sea of choice, information and Facebook buttons, how do you make sure you’re seen and heard by your customers?
A great way to do this is by connecting with your existing community. With the intention of the people that follow and engage with your brand online. Whereby you can provide a hub for these people, and after all, they can communicate with your brand and with each other. What exactly is a Social Hub?
Understanding the Social Community Power Hub
A social hub is an aggregation of your social media conversation across different platforms. In most cases, the content will be curated and a mix between your client and brand’s photos and posts displayed.
Creating a social hub can be a worthwhile project for brands that want to build strong relationships with their customers, and give extra value to those that are highly engaged with the brand.
The process is not lengthy, and the steps I describe below should help you create a thriving social hub on your website.
Social Media in Marketing and CRM
At first, people used social media to connect. But over time, they started to use and rely on social media more and more.
After all, billions of people of all ages are engaging with each other directly and in various communities. Some users were too small to remember when social media first came about. They grew right into the social media world, so this world of interconnectedness comes naturally to them.
In response to that, brands realized they needed to build a greater level of intimacy with their customers and community. All that shows us the growing influence of social media in marketing and CRM (customer relationship management.) See all related benefits of Social Media in Marketing and CRM.
- The jmexclusives Management: Digital Online and Social Media Knowledgebase
- Microsoft PDF Thesis: People, Partnerships and Communities
- eClincher: The Power of Social Media in Marketing and CRM
- Ampervize: How to create your very own social hub
- Encyclopedia: Definition of Community Power
- Digital Online & Social Media: Profiling Guide
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