Brand Campaign Slogan Utilization Tips

You’ll face a brand campaign slogan everywhere through your user-based consumption routines daily. Also known as advertising slogans, short phrases are used to create long-lasting awareness. In addition, they generate consumer interaction, publicity and helps unify the company’s marketing strategy.

Brand campaign slogan phrases attract attention, as well as reinforcing a company’s brand. Furthermore, the secret to a winning advertising campaign often lies with a great slogan. Through these catchphrases, keywords, and straplines your customers get accustomed quickly.

In fact, we use some of these slogans in our normal conversation every day. Great advertising slogans do more than just getting customers talking about the brand. Furthermore, it brings the brand and even its products to life.

Brand Campaign Slogan Utilization Guide
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In fact, we use some of these slogans in our normal conversation every day.

Why Brand Campaign Slogan Matters

In the media-saturated world, the difference has never been more important. Which is why you’ll continue making advertising that builds and impresses now and then.

But ads alone are never enough. Today brands are the sum of their experiences, and in order to thrive, they need a connected, crafted, and rewarding brand experience.

In other words, we call these “extraordinary journeys,” and you’ll be building them with your clients too all over the world. Welcome to the #jmexclusives advertising and brand campaign slogan masters.

Creating and implementing an advertising or brand campaign slogan is no easy task though. There is a reason there are thousands of advertising agencies all around the world. Especially, those full of people who have spent their lives devoted to the skill and science of advertising. 

Having said that, when funds are very tight, and you are just starting out, it can be daunting to hire an advertising agency. Even if it was just a small shop or one freelancer.

Advertising and Brand Campaign Slogan Examples

Safaricom trendy Slogan “Twaweza. “

Surprisingly, Safaricom PLC, one of the leading telecom giant rebranded its campaign slogan recently. Notably, Safaricom on 6th November 2018 launched M-PESA Global.

A new and revolutionary service that opens up M-PESA services to the world. The new service will allow anyone from virtually anywhere in the world to send money to any M-PESA customer in Kenya.

In a first of its kind, all M-PESA customers can now send money to almost any individual across the world. Through a variety of channels including directly into their bank accounts, and for pick up at more than 500,000 Western Union agent locations.

Sometimes, simply conveying how and why your product works are enough for consumers. Showing becomes more effective than telling.

Just because your product does some pretty amazing things doesn’t mean its a go. And that you need to hit your audience over the head with it. Instead, explain your product’s benefits in a relatable way. 

Safaricom Brand Campaign Slogan
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This makes consumers able to see themselves using it.

When we Come together, we inspire a generation

On 4th June 2017, during a Safaricom Live extravaganza unveiled the repositioning of the brand.  In particular, from a telecommunications company to a digital lifestyle enabler through a new brand campaign slogan titled “Twaweza.

To enumerate, when we come together, great things happen. This has helped Safaricom’s bid so far to democratize technology by bringing out their trademark resourcefulness. In return, this has helped improve the creative hub and enterprising spirit, especially to the Kenyan youths.

Twaweza has been defined as the spirit that helps families, friends and loved ones achieve their dreams beyond their imagination. It’s the spirit that makes us do more, be more and become better as a community.

Over the past few months, we have seen a couple of projects like SHOFCO and Ghetto Classics, being highlighted for the power harnessed in the community to see these projects come to pass.

That is the power an adoptive Safaricom has through its creative brand campaign slogan. Initially, before the introduction of their new slogan, they used to campaign through ” The Better Option” slogan.

Johnnie Walker and the famous “Keep Walking Slogan.”

To many readers particularly in the UK, Johnnie Walker is probably not that familiar. In global terms, however, it is one of the most famous and valuable brands in any category.

Sold in more than 180 markets, it is the world’s largest whiskey brand by some margin, with more than $4.5 billion in sales in 2007. The brand’s portfolio ranges from Blue Label, one of the world’s most expensive whiskeys, to Red Label, the world’s most popular.

If you find your campaign’s gained momentum with your fans and followers, do everything you can to keep them engaged.

The Johnnie Walker team studied the leading icon brands of the time. They found that they meant more to their consumers than just purveyors of products or services. They tapped into universally appealing human values.

By doing so, they built such a profound connection with consumers. This made them enjoy considerable success across a wide range of markets. They were to effect a step change in Johnnie Walker’s fortunes.

Johnnie Walker
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In fact, they needed to inspire whiskey drinkers in the same way.

Johnnie Walker’s Brand Campaign Slogan Grounds

Keep walking” has run in more than 120 countries over eight years, including more than 210 TV executions. Also, 950 print executions, radio ads, websites, sponsorships, internal awards, consumer awards, and even a charitable fund. 

To maximize the idea’s traction in the early years, they had to establish its message and iconography clearly. The campaign was managed with strict focus and control. The same creative brand campaign slogans ran everywhere even today.

From the launch of “Keep walking“, Johnnie Walker’s sales quickly returned to strong growth. And today that rise continues unabated. Volume sales grew from 10.2 million cases in 1999 to 15.1 million in 2007. Resulting in a massive 94 percent revenue growth to reach $4.56 billion worldwide.

The campaign has galvanized all Johnnie Walker employees. Behind a single rallying cry and increased Diageo’s profile considerably.

You have to take advantage of everything you have, to enjoy everything and to give your maximum. So there are no regrets when we die. Considerably, think you are on this earth to do something; (Keep walking) motivates us to be better human beings. The power of the Johnnie Walker Brand Campaign Slogan lingers in the mind of their consumers to date.

Nike’s famous Slogan “Just Do It.”

Nike’s famous slogan “Just Do It” is really bad advice when it comes to conducting a marketing campaign for your small business. But this is what passes for a marketing plan for a lot of small businesses. They place an ad here and an ad there, put up a website or a Facebook page and call it done.

Unfortunately, this sort of “doing-this-and-that” marketing approach is like fishing on dry land; you can cast as much as you like, but you’re not going to catch anything because you’re nowhere near the pond.

Just because you find something that works doesn’t mean you should keep doing it over and over to the point it’s played out.

Back in the days, Nike’s product catered almost exclusively to marathon runners. Then, a fitness craze emerged and the folks in Nike’s marketing department had a wake-up call. 

Nike Just Do It
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They knew they needed to take advantage of it to surpass their main competitor, Reebok.

Indeed, back in the 1990s, Reebok was selling more shoes than Nike. And so, in the late 1980s, Nike created the “Just Do It” campaign slogan.

In 1988, Nike sales were at $800 million and by 1988, the sales exceeded $9.2 billion. “Just Do It” is a short and sweet phrase which encapsulates everything people feels when they are exercising even today.

When you’re trying to decide the best way to present your brand, ask yourself: What problem are you solving for your customers? What solution does your product or service provider?

By hitting on that core issue in all of your messaging, you’ll connect with consumers. Some become so emotionally elevated that; you feel it hard to ignore.

Coke’s “Taste the Feeling” brand campaign slogan

By overcoming its declining sales and increased health concerns on its signature product, Coke unveiled its slogan “Taste the Feeling.” The slogan has been used alongside its other Coke-branded products such as Diet Coke and Coke Zero.

Additionally, this marked the genesis of the Coke company utilizing one slogan across multiple Coke products. The season or time period of your ad is important. But even if you run an ad during the Olympic Games, as P&G did, make sure it has longevity.

Initially, the Coke company slogan was the “Open Happiness” campaign that it had used since 2009. Furthermore, it was one of the company’s long-running campaign for almost 130 years towards its soft drink Coke product.

Other various brand campaign slogans are associated with the Coke company. Including; “It’s the Real Thing,” “Coke Adds Life,” and “Have a Coke and a Smile.” The latter is the 48th slogan from it’s inception to the market.

It has faced harsher criticism of the health effects of its sugary drinks. Including a parody ad of it’s famous, “I want to buy the world a Coke” ad by Center for Science in the Public Interest.

The ad which shows diabetes patients injecting themselves with insulin and has actors singing. “I’d like to buy the world a drink that doesn’t cause disease,” and “That’s obesity.

Always, “Like a Girl” Brand Campaign Slogan

The Always brand hit a home run with this advertisement. Not because it went viral after the commercial ran in the 2015 Super Bowl. But because it was a groundbreaking message that hundreds of millions of people repeated long after the campaign was over.

What problem are you solving for your customers? What solution does your products or services provide? By hitting on that core issue in all of your messaging, you’ll connect with consumers on an emotional level.

The campaign began as a commercial explaining the stigma behind playing sports “like a girl.” Implying that the boy’s way is better or correct. By the end of the ad, the message is both clear and inspiring.

Girls are just as fit and capable as boys are, particularly during puberty. A stage of life that is extremely important to Always and its women’s products. The message is now a holistic initiative by Always. You can learn about the Initiative Project here, and a hashtag that’s still used on social media today.

Key Strategies on every Successful Brand Campaign Slogan

1. Give your audience a clear message indication

Sometimes, simply conveying how and why your product works are enough for consumers. Showing becomes more effective than telling.

Just because your product does some pretty amazing things doesn’t mean its a go. And that you need to hit your audience over the head with it. Instead, explain your product’s benefits in a relatable way. This makes consumers able to see themselves using it.

2. Communicate a simple idea in a creative and memorable way

Don’t feel like you’re being nagged, the way some public service announcements do. If your subject matter is grim or boring, consider using creativity to get your message across. It’s not always about getting a brand new audience to use your products or services.

Sometimes, it’s about getting your current audience to appreciate and use your product more often. Turn your audience into advocates. Use marketing and ad content to tell them why they should continue to enjoy the product or service you provide them.

3. Advertising makes expensive products seem luxurious and essential

If you find your campaign’s gained momentum with your fans and followers, do everything you can to keep them engaged. While keeping your messaging true to your brand’s voice and image. Make your audience cry (just kidding).

The season or time period of your ad is important. But even if you run an ad during the Olympic Games, as P&G did, make sure it has longevity. And a message that can influence people no matter when or where they see it.

4. Be careful with your campaigns’ success and failures

Just because you find something that works doesn’t mean you should keep doing it over and over to the point it’s played out. Allow your company to change and grow, and you may find that you can have even greater success in the future by trying something new. 

Acknowledge not just your audience, but the challenges they face. Especially the ones that reflect your time or culture. Not every societal issue is off limits to marketers and advertisers. Take a stand on the ones you know your audience supports, and you’ll access a customer base that identifies with your passion.

5. By deciding the best way to present your brand, ask yourself

What problem are you solving for your customers? What solution does your products or services provide? By hitting on that core issue in all of your messaging, you’ll connect with consumers on an emotional level. No matter how boring your product looks, it doesn’t mean you can’t tell your story in an interesting way. Let me repeat: Absolut created 1500 ads of one bottle. Be determined and differentiate your product in the same way.

See related and further Blog Research Updates.

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