The CFDA(Council of Fashion Designers of America) Awards celebrate the best of the American fashion industry from womenswear, menswear, accessories, journalism, influencers, positive change initiatives, emerging talent to lifetime achievers.
This year, Kim Kardashian West has been honored to receive the inaugural CFDA Influencer Award. Although many insiders may not agree but facts is that she is the most influential person in the world with over 200million followers on all her social media platforms to whom she creates awareness on everything from morning sickness pills, makeup, fragrances, latest fashion trends to diet shakes thus putting her among the app’s top 10 most popular users.
She has covered the top world’s fashion magazines, including Vogue, Harper’s Bazaar, Glamor, Marie Claire Cosmopolitan, ELLE, and Allure.
The reality star is an “it” factor from being a subject of debate, a media property, a brand, a mover of markets, an engine of consumer behavior, a symbol, a brand and so many more. Her business is being herself she doesn’t need to entertain, sing, dance or act but her presence in the media is what makes followers admire her which don’t require effort.
With fashion and style trends changing, Kim Kardashian has proved she can successfully operate her own businesses including KKW Beauty, KKW Fragrance, Kimoji, a Kids Supply line with her husband Kanye West, a KKW Hollywood game app through the help digital influence as well as fronting campaigns for LuMee, Calvin Klein, Screenshop app .
Even some of the top influential designers tend to appreciate and recommend her efforts like:
“Kim is the most important and powerful influencer in the world, Her reach extends far beyond her own brands. Every time she wears, posts or talks about a fashion brand, there is an immediate and significant increase in both awareness and sales,” said CFDA Board Member Tommy Hilfiger in a statement published on the CFDA website.
“By connecting to someone who has that great of influence, it also brings more attention to what we’re doing, There’s great value in acknowledging her, but also for the event itself and the exposure it brings,” Kolb told WWD.